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Fighting the native battle and the rise of content marketing - WTF Ad Blocking UK, 3/10/16

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Oliver Lewis from News UK's presentation from Digiday's WTF Ad Blocking event in London - March 10, 2016.

Published in: Marketing

Fighting the native battle and the rise of content marketing - WTF Ad Blocking UK, 3/10/16

  1. 1. Call of duty
  2. 2. •  5.7 million video views delivered •  2.19% CTR. Drove 90,000 viewers through to site where consumers could pre-order the game •  2 minutes and 49 secon – avge dwell time was ds in content
  3. 3. vodafone
  4. 4. Tear away?

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