DMS: Kickoff Workshop with Yahoo: Big Data, Big Solutions

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DMS: Kickoff Workshop with Yahoo: Big Data, Big Solutions

  1. 1. @YAHOOADBUZZ BIG DATA, BIG SOLUTIONS KEN SMUTNYMANAGER, OPTIMIZATION AND SOLUTIONS ENGINEERING, YAHOO!
  2. 2. Source: EMC/IDC Digital Universe Study, 2011
  3. 3. THE EVOLUTION ContentOF DATA consumption from publishers Direct Leveraging marketing third-party lists data Integrating Audience- offline & based CRM data modeling online
  4. 4. MULTI-DIMENSIONAL CONSUMER VIEW Conversion, Ad12345 Behavioral, BlueKai, In-market, Retail, Behavioral, eXelate, Intent, Art & Collectibles Auto – buyers, Car makes
  5. 5. Technology Data And media transparency Planning andbuying process Actionable insights
  6. 6. SPORT SINGLE +150ENTHUSIAST COLLEGE +50 GRADUATE HIGH CREDIT -65 CARD USER DOG OWNER +30 FROZEN-FOODS -100 URBANITE -65
  7. 7. BIG DATA CASE STUDYGoals Drive sales and revenue Increase online salesStrategyPixel client’s Collect insights Integrate client’s Observe top Modeledwebsite on customer CRM database spenders, audience based behaviors onto OSM spending ranges on top spenders and cross-brand behaviors
  8. 8. BIG DATA CASE STUDY Cumulative % of total spend 100% 80% 60% 40% 20% 0% Spend Deciles 60% of purchases were made by the top 10% of spenders Average incremental revenue of over $100k per day 1,000 post-click purchases over $100 on average
  9. 9. THANK YOUGENOMEPLATFORM.COM @YAHOOADBUZZ
  10. 10. @YAHOOADBUZZ BIG DATA, BIG SOLUTIONS SARAH LYMAN, ASSOCIATE MEDIA DIRECTOR, OMDTONY SICONOLFI, SENIOR DIRECTOR OF SALES, YAHOO!

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