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Digiday Media Buying Summit Fall 2019 | Eos & Mekanism

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Presented by Swati Bothra and Carrie Dino

Published in: Marketing
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Digiday Media Buying Summit Fall 2019 | Eos & Mekanism

  1. 1. Swati Bothra Director, Digital Marketing Carrie Dino Media Director
  2. 2. ABOUT EOS THE SITUATION THE CHALLENGE WHY TIKTOK THE STRATEGY RESULTS FORMULA FOR SUCCESS TODAY
  3. 3. MAKE IT AWESOME
  4. 4. THE STRATEGY CREATE A LAUNCH MOMENT DRIVE PARTICIPATION INVEST IN DRIVING ENGAGEMENT AMPLIFY CONTENT MEASURE SUCCESS
  5. 5. THE STRATEGY Invested in Top View Takeover CREATE A LAUNCH MOMENT
  6. 6. THE STRATEGY Invested in Top View Takeover Hashtag Challenge Influencers CREATE A LAUNCH MOMENT DRIVE PARTICIPATION
  7. 7. THE STRATEGY Invested in Top View Takeover Hashtag Challenge Influencers Premium Music + Influencers + Organic Challenge CREATE A LAUNCH MOMENT DRIVE PARTICIPATION INVEST IN DRIVING ENGAGEMENT
  8. 8. THE STRATEGY Invested in Top View Takeover Hashtag Challenge Influencers Premium Music + Influencers + Organic Challenge In-Stream Distribution of Influencer Content CREATE A LAUNCH MOMENT DRIVE PARTICIPATION INVEST IN DRIVING ENGAGEMENT AMPLIFY CONTENT
  9. 9. THE STRATEGY Invested in Top View Takeover Hashtag Challenge Influencers Premium Music + Influencers + Organic Challenge In-Stream Distribution of Influencer Content Brand Study CREATE A LAUNCH MOMENT DRIVE PARTICIPATION INVEST IN DRIVING ENGAGEMENT AMPLIFY CONTENT MEASURE SUCCESS
  10. 10. CREATE A LAUNCH MOMENT
  11. 11. DRIVE PARTICIPATION
  12. 12. INFLUENCERS Chris Kerr & Sharla May @ourfire Miranda and Melanie Wilking @wilkingsisters Drew Dirksen @drewdirksen Andrea Okeke @dreaknowsbest
  13. 13. INVEST IN DRIVING ENGAGEMENT
  14. 14. PREMIUM MUSIC
  15. 15. AMPLIFY CONTENT
  16. 16. IN-STREAM AMPLIFICATION Brand Asset Influencer Videos
  17. 17. MEASURE SUCCESS
  18. 18. FORMULA FOR SUCCESS 1. Develop content that is native to the way consumers are using the platform
  19. 19. FORMULA FOR SUCCESS 1. Develop content that is native to the way consumers are using the platform 1. Spark conversation by creating a launch moment
  20. 20. FORMULA FOR SUCCESS 1. Develop content that is native to the way consumers are using the platform 1. Spark conversation by creating a launch moment 1. Encourage participation by seeding influencer content and providing tools for fun video creation
  21. 21. FORMULA FOR SUCCESS 1. Develop content that is native to the way consumers are using the platform 1. Spark conversation by creating a launch moment 1. Encourage participation by seeding influencer content and providing tools for fun video creation 1. Put paid support behind your challenge beyond the initial 6 days
  22. 22. FORMULA FOR SUCCESS 1. Develop content that is native to the way consumers are using the platform 1. Spark conversation by creating a launch moment 1. Encourage participation by seeding influencer content and providing tools for fun video creation 1. Put paid support behind your challenge beyond the initial 6 days 1. Measure success with a brand study to measure against your actual business goals
  23. 23. THANK YOU
  24. 24. QUESTIONS?

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