The Power of Fun

2,163 views

Published on

Master of memes Ben Huh founded the Cheezburger Network in 2007 and developed it into one of the largest humor networks in the world in less than two years while making a profit during one of the deepest recessions. Huh has steadily cultivated his media empire, which now includes sites such as The Daily What, FAIL blog and Know Your Meme. He also has a new mobile news publication, Circa. Hear what traditional publishers can learn from the success of Cheezburger and how to use "fun" to improve reader loyalty.

Published in: Technology, News & Politics
  • Be the first to comment

  • Be the first to like this

The Power of Fun

  1. 1. Creating SHAREABLE HAPPINESS @benhuh Tuesday, October 22, 13
  2. 2. You Know Us From This Tuesday, October 22, 13
  3. 3. Since the Beginning 1,500% Growth #3  IN  HUMOR,  TOP  50  ENTERTAINMENT Pioneer in Internet Culture *Comscore  January  2013      **internal  site  data,   February  2013 Tuesday, October 22, 13
  4. 4. The SCIENCE Behind Humor Tuesday, October 22, 13
  5. 5. Clearly... Tuesday, October 22, 13
  6. 6. Still evolving Evolutionary response to relieving stress. Tuesday, October 22, 13
  7. 7. Evolved like sex: recreational humor Tuesday, October 22, 13
  8. 8. Still evolving Laughter is a moment spent in PURE HAPPINESS Tuesday, October 22, 13
  9. 9. REDEFINE Old Categories Tuesday, October 22, 13
  10. 10. What is Humor on the Internet? ENGAGE Create. Curate. Share. Tuesday, October 22, 13 Experience Clever :) Creative :) Inspiring :) Emotional :) LOL :)
  11. 11. Humor and Happiness Tuesday, October 22, 13
  12. 12. Teaching humor and happiness Bob  Ross/PBS Tuesday, October 22, 13
  13. 13. Mainstream Cassandra Report Top 15 Content Types Mainstream Users Share Online Tuesday, October 22, 13
  14. 14. Mainstream Cassandra Report Top 15 Content Types Trendsetters Share Online Becomes  #1 Tuesday, October 22, 13
  15. 15. Embrace DISTRIBUTION Tuesday, October 22, 13
  16. 16. Engagement Average App Use: 3 TIMES A DAY Tuesday, October 22, 13
  17. 17. On Phones This is Cheezburger We start your morning with a smile. Tuesday, October 22, 13
  18. 18. On the Web This is Cheezburger We deliver happy thoughts at work. Tuesday, October 22, 13
  19. 19. On Tablets This is Cheezburger We help you relax at home. Tuesday, October 22, 13
  20. 20. On What’s Next This is Cheezburger Embrace NEW ideas Tuesday, October 22, 13
  21. 21. Keep Trying NEW IDEAS Tuesday, October 22, 13
  22. 22. The unexpected is addictive Tuesday, October 22, 13
  23. 23. An emotional tug Tuesday, October 22, 13
  24. 24. Creativity driven by data Tuesday, October 22, 13
  25. 25. Backed by research Know Your Meme The research center for viral phenomena. Tuesday, October 22, 13
  26. 26. Decision made by humans Tuesday, October 22, 13
  27. 27. Bored? cheezburger.com ben@cheezburger.com Tuesday, October 22, 13

×