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The world of social media has forever changed the way brands interact with consumers. Brands have invested ample time and strategic energy encouraging the consumer to become a fan, retweet and repin—but that’s no longer enough. The new paradigm in the social world is to move beyond relatively passive likes, retweets and pins to engage in real-time on the right platform—turning brand fans into social advocates. During this session, the vice president of social for the agency behind @DiGiornoPizza's headline-grabbing The Sound of Music Live tweets and @Kohl's Styling Sessions collaboration with The Voice will share these success stories and her perspectives on helping brands shift their social strategies to align with this new age of social advocacy—and win big in real-time.