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Best practices for using customer-generated content - DCMS, 2/12/16

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Karen Fry from SunPower's presentation from the Digiday Content Marketing Summit in Austin, TX - February 12, 2016.

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Best practices for using customer-generated content - DCMS, 2/12/16

  1. 1. Why solar? Why SunPower? Why now?
  2. 2. Why solar? Why SunPower? Why now?
  3. 3. Commercial
  4. 4. Residential Solar Impulse PlanetSolar
  5. 5. 5Confidential | © 2016 SunPower Corporation | DigitalStrategic enabler of growth & opportunity Content reach will scale through: •  Expansion & consistency of global websites •  Better data for targeting •  Activating both customers & employees to tell stories
  6. 6. Tap into your passionate base. Practical Lessons Learned & Looking Ahead Create an editorial board. Making great content is hard, but worth it. •  Staff internally and with purpose •  All content must answer key questions •  Content is authentic and easily repurposed •  Exceeds internally-produced content in volume & diversity •  Discover new ways to cross- purpose content •  Better speed to market, lower cost

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