Case Study: From War Rooms to Newsrooms

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The digital world we are living in is quickly transforming the way we view and treat content. To keep up, brands must adapt from the old “war room” model to the new “newsroom” model, learning to become more nimble to align with trends and popular culture. INNOCEAN and Facebook will discuss how they built a new content model for Hyundai, marrying marketing and publishing in a way that takes a bigger view of the world by adapting new tools, technology and media channels.

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