DAS: Cocktails and Conversation with Todd Sawicki

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Moderator: Todd Sawicki, former CRO, Cheezburger @sawickipedia

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DAS: Cocktails and Conversation with Todd Sawicki

  1. 1. Todd Presents The Conference:Driving You to DrinkDigiday Agency Summit Spring 2013
  2. 2. ThenNow Todd Sawicki President – Zemanta/ Former CRO Cheezburger @sawickipedia
  3. 3. + =
  4. 4. Rules Drink every time one of the following words describing an industry topic du jour or pitch(Inspired by the Official Conference Agenda/Attendees)
  5. 5. The Pitch
  6. 6. This is you on Thursday
  7. 7. Had to mention…
  8. 8. Swag(every time you grab a piece - drink)
  9. 9. Ad Tech(as in Lumascape, solutions, technology, platforms, one line of code…)
  10. 10. Real Time*(as in real time marketing)
  11. 11. Double Shot Special: Oreo
  12. 12. Native (as in Native Advertising;synonym “Content Marketing”)
  13. 13. Chug!: Scientology
  14. 14. Engagement(as in brand engagement)
  15. 15. Premium(as in premium advertising, premium publishers, premium inventory)
  16. 16. Programmatic (as in programmatic buying;includes programmatic guaranteed)
  17. 17. Audience(as in reach, demographics, audience targeting, MAU, DAU…)
  18. 18. Responsive(as in responsive design,)
  19. 19. Automation(as in work flow automation)
  20. 20. Innovation(also include innovating, synonym big idea, something new)
  21. 21. SoLoMo(seriously not mentioned)
  22. 22. Todd Sawicki President – Zemanta/ Former CRO Cheezburger todd@zemanta.com @sawickipedia

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