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DPS Flash Poll

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In this five minute flash poll, Digiday gauged attendees' views of the trends, platforms and innovations in digital publishing today.

Published in: Marketing
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DPS Flash Poll

  1. 1. To start, text: 938005 youremail@address.com To: 22333
  2. 2. Text the CODE to 22333
  3. 3. How do you reach the majority of your mobile readers? • Responsive design 937821 • Mobile-optimized site 937822 • An app 937823 • None of the above 937824 Text the CODE to 22333
  4. 4. What format is most promising for closing the mobile revenue gap? • Native content marketing 937812 • In-stream/pre-roll video 937813 • Custom/high-impact rich media 937814 • None of the above 937815 Text the CODE to 22333
  5. 5. Directly-sold premium campaigns will account for how much revenue in 2014? • 75% or more 937816 • 50% - 74% 937817 • 25% - 49% 937818 • 10% - 24% 937819 • Less than 10% 937820 Text the CODE to 22333
  6. 6. How many vendors does it take to deliver a premium campaign across screens? (Include in-house & creative services.) • One 937825 • A few (2 – 3) 937826 • Many (4 – 5) 937827 • Too many (6 or more) 937828 Text the CODE to 22333
  7. 7. What’s the biggest obstacle to selling multi-screen premium campaigns? • Advertiser demand 937829 • Sales force knowledge 937830 • Vendor complexity 937831 • None of the above 937832 Text the CODE to 22333
  8. 8. Thank you!

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