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Tech Talk with Neustar

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Tech Talk with Neustar

  1. 1. Neustar AdAdvisor Solutions Scott Heimbrodt National Sales Manager scott.heimbrodt@neustar.biz 1
  2. 2. agenda A BIT ABOUT US ADADVISOR SOLUTIONS USE CASES ©2013 CONFIDENTIAL & PROPRIETARY 2
  3. 3. Neustar by the numbers Manage over 7 billion global physical and virtual addresses 3.6 billion global telephone numbers 3.8 billion global IP addresses Inform over 27 billion real-time interactions every day to industries around the world Power 16 billion Daily DNS Queries Enable 7 billion Daily Text Messages Enable 4 billion Daily Phone Calls Provide 1.7 billion Daily fixed geo-location searches Enable 1.4 Billion Daily internet location searches © NEUSTAR, INC. / PROPRIETARY AND CONFIDENTIAL 3
  4. 4. Neustar AdAdvisor solutions A suite of data-driven audience targeting solutions that start with verified, scalable offline data combined with world leading IP data to provide portable, cross platform online display targeting.  Leverages unique data and analytics that are not easily replicable  Turns insights into actionable data-driven marketing deliverables  Bridges the gap between breadth of Offline data and Online measurement and analytics  Serves the need for agencies and enterprise marketers to have a consistent view of their customers across multiple channels © NEUSTAR, INC. 4
  5. 5. Empower marketers at every step Display, Video, Mobile, Social AdAdvisor Audiences CRM Audience Segmentation Audience Opportunity Analysis ConsumerReach PageAdvisor Measurement Insights Audience Targeting ElementOne Power Offline CRM Data Custom Web Experiences Multi-Channel Analytics Campaign Conversion Insight Closed Loop Marketing Attribution IP data IP Intelligence 5 PLAN 5 © Neustar, Inc. / Proprietary and Confidential TARGET ENGAGE MEASURE
  6. 6. SEASONAL SALES COLLEGES CAMPUSES IN PURCHASE RADIUS STUDENTS WITH PURCHASE PROPENSITY ©2013 CONFIDENTIAL & PROPRIETARY 6
  7. 7. TRAVEL DOMESTIC & INT’L MARKETS; CONQUESTING DEMOGRAPHIC PREDICTIVE BEHAVIORS & ATTITUDINAL HOTEL A ©2013 CONFIDENTIAL & PROPRIETARY 7
  8. 8. RETAIL RADIUS DEMOGRAPHIC PREDICTIVE BEHAVIORS ©2013 CONFIDENTIAL & PROPRIETARY 8
  9. 9. B2B CORPORATIONS BY NAME; VENUE CONTEXTUAL, KEYWORD SIC CODE TARGETING REPORTING BY ORG ©2013 CONFIDENTIAL & PROPRIETARY 9
  10. 10. WHO DO YOU NEED TO REACH? 10
  11. 11. THANK YOU Scott Heimbrodt National Sales Director scott.heimbrodt@neustar.biz [m] 415-215-8837 [d] 650-528-3749 11

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