Online video advertising is expected to grow 41 percent in 2013. As marketers run more video campaigns online, they’re discovering that the workflow doesn’t scale. This is because online video is usually handled completely separately and downstream from TV -- even though the audience, objectives and creative for each are closely related. Extreme Reach provides a single video advertising platform that enables advertising teams to manage, deliver and measure video advertising across both TV and the Web. Our clients are gaining greater efficiency, quality and control by connecting their online video workflow directly to their TV creative and production network, and directly accessing relevant media, rights, usage and impression data across both. Robert Haskitt will illustrate how and why this is such an important step forward.
Presenter: Robert Haskitt, CMO, Extreme Reach @extremereach