Simplifying Premium Media: What Programmatic Direct Means for Agencies

454 views

Published on

Raj Chauhan, Adslot, Julian Baring, Facilitate Digital,
Vik Kathuria, GroupM/ Mediacom, Digiday Agency Summit, 2013, Miami, agencies, adtech

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
454
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Simplifying Premium Media: What Programmatic Direct Means for Agencies

  1. 1. Simplifying Premium Media: What Programmatic Means for Agencies
  2. 2. Transactional RFPs Take Time And Cost Money (per month) Maintenance Post Campaign Pre- Planning Campaign Planning Flighting 598 Hours 518 Hours 168 Hours 128 Hours 188 Hours 70% • 1,116 Hours per month pitching for 23 Transactional RFP’s • 35% win rate & 26% completion rate • 74% waste, or 826 Hours • 52% of total hours generate no income 30% • 484 Hours per month fulfilling 8 Transactional RFP’s • 2 of the 8 will not complete • 24% waste, or 116 Hours
  3. 3. “IPG Mediabrands has committed to and continues to enhance the automated buying commitment of 50% by 2016.” – Nicole Craine, President Mediabrands Audience Platform 87% of desktop display will be traded programmatically by 2017 -MAGNA GLOBAL report, October 2013 “The reality is media plans have never been [separated into] reserved or nonreserved. What this technology and standardization will allow us to do is bring the two worlds together.” -Seth Demsey, SVP-Global Advertising Products & Strategy, AOL Networks “Think about digital advertising in this fast-paced, high-tech world… The idea that we’re still pushing paper back and forth is mind boggling.” -Daniel Cheinberg, Senior Director of Display Marketplaces, Microsoft
  4. 4. Panelists Raj Chauhan Julian Baring Vik Kathuria President, North America & EMEA Adslot @rajchauhan73 Executive Vice President Facilitate Digital Digital Media & Corporate Dev Exec GroupM/Mediacom

×