Driving Greater Reach & More SalesDecember 3, 2012                    Confidential Information of Aggregate Knowledge, Inc.
IMAGINE                                        a marketer’s world with                                               EVERY...
3   Confidential Information of Aggregate Knowledge, Inc.
4   Confidential Information of Aggregate Knowledge, Inc.
5   Confidential Information of Aggregate Knowledge, Inc.
Introducing Media Intelligence                          1 Platform                            2 Goals                 Audi...
Leverage Existing Investments                                                                       Siloed information doe...
Media Intelligence Drives Sales and Reach       Siloed                                Combine investments and buy         ...
Compare Campaign Performance Across Channels9   Confidential Information of Aggregate Knowledge, Inc.
Reach Your Best Audiences Cost-Effectively10   Confidential Information of Aggregate Knowledge, Inc.
Compare Changes with Media Mix Scenarios11   Confidential Information of Aggregate Knowledge, Inc.
Discover Ways to Grow Your Reach                                                             Conversion rate Index12   Con...
This is ALL We Do13   Confidential Information of Aggregate Knowledge, Inc.
Industry’s Fastest Media Intelligence Platform              • Capture Internet volume data in real time                and...
The AK Guarantee     RESULTS     GUARANTEED AK’s guarantee:         Move marketing from a cost         center to a profit...
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Aggregate Knowledge at DBS: Drive Greater Reach and Achieve More Sales

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The explosion of advertising mediums and channels is forcing brands to throw more dollars in more places without truly understanding their customers’ buying behavior. In this session, Pascal Bensoussan, chief strategy officer of Aggregate Knowledge, will share with you how to move past old school business intelligence methods to capture and act on real-time media and audience data, guaranteeing increased sales, new customer relationships and radically improved media spend efficiency.
Presenter: Pascal Bensoussan, chief strategy officer, Aggregate Knowledge

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Aggregate Knowledge at DBS: Drive Greater Reach and Achieve More Sales

  1. 1. Driving Greater Reach & More SalesDecember 3, 2012 Confidential Information of Aggregate Knowledge, Inc.
  2. 2. IMAGINE a marketer’s world with EVERYTHING YOU NEED TO KNOW2 Confidential Information of Aggregate Knowledge, Inc.
  3. 3. 3 Confidential Information of Aggregate Knowledge, Inc.
  4. 4. 4 Confidential Information of Aggregate Knowledge, Inc.
  5. 5. 5 Confidential Information of Aggregate Knowledge, Inc.
  6. 6. Introducing Media Intelligence 1 Platform 2 Goals Audience Media Efficiently: +  Drive greater reach  Drive more sales Media Intelligence6 Confidential Information of Aggregate Knowledge, Inc.
  7. 7. Leverage Existing Investments Siloed information doesn’t tell you 2 Goals 2 Levers everything you need to know Grow reach Who? Data Warehousing 3rd Party Data (CRM) Audience ?Generate more sales Where? Website Paid $ $$$ Visitors Media Media7 Confidential Information of Aggregate Knowledge, Inc.
  8. 8. Media Intelligence Drives Sales and Reach Siloed Combine investments and buy Efficiently grow investments the right audiences on the right media reach and sales Data Warehousing (CRM) Website Who? Where? Visitors (Audience) (Media) $ $ $ Third-Party Data $$$$$$ Media Intelligence Platform Paid Media8 Confidential Information of Aggregate Knowledge, Inc.
  9. 9. Compare Campaign Performance Across Channels9 Confidential Information of Aggregate Knowledge, Inc.
  10. 10. Reach Your Best Audiences Cost-Effectively10 Confidential Information of Aggregate Knowledge, Inc.
  11. 11. Compare Changes with Media Mix Scenarios11 Confidential Information of Aggregate Knowledge, Inc.
  12. 12. Discover Ways to Grow Your Reach Conversion rate Index12 Confidential Information of Aggregate Knowledge, Inc.
  13. 13. This is ALL We Do13 Confidential Information of Aggregate Knowledge, Inc.
  14. 14. Industry’s Fastest Media Intelligence Platform • Capture Internet volume data in real time and act on it now • Buy media efficiently • Increase reach and more sales14 Confidential Information of Aggregate Knowledge, Inc.
  15. 15. The AK Guarantee RESULTS GUARANTEED AK’s guarantee: Move marketing from a cost center to a profit center Reallocate spend to achieve a 10% increase in reach or sales metric in 60 days15 Confidential Information of Aggregate Knowledge, Inc.

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