Thought of as the underbelly of the online world, "dark social" refers to the part of social sharing that cannot easily be tracked and monitored by marketers. Up to 30 percent of website visits come from unknown referrals and over 80 percent of sharing activity is not captured, making it difficult for publishers to connect the dots. This session will explore the underpinnings of dark social, introduce Po.st Share Text by RadiumOne and present new ways to monetize and boost social users.

1. Shining a Light on Dark Social
Rebecca Watson, VP of Business Development
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2. Everyone is affected by
Dark Social …
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3. Po.st shines a light on an overlooked audience
Free, customizable
widget that enables your
users to easily share
content
Adopted by 20,000+
top tier publishers
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4. More features than any other sharing platform
Unique Share Text copy &
paste capabilities
Grow your organic
audience instantly
Opportunity to monetize
your social users
Fully customizable and
easy to integrate
Comprehensive social
analytics & deep
audience insights
All features are free
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5. Exclusive Share Text feature
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6. Share Text delivers significant results
81%
of social sharing within our network is
attributed to copy & paste activity
46%
More inbound social referrals gained
by Share Text beta publishers
14%
New user acquisition from link backs
Keyword analysis & content marketing
insights help optimize traffic and revenue
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7. The only sharing platform that helps you monetize
Publishers
Advertisers
want new ways to
monetize their
audience
seek access to
influencers
After-the-share
ad unit
targeting social
influencers
Media buyers pay
$20+ CPMs for this
social inventory
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9. Po.st provides comprehensive social analytics
Complete
picture of
analytics
Top content
shared and
clicked upon
Daily metrics in
shares, clicks &
virality
Virality ranked over
time and by content
Social channels
ranked by outbound
and inbound traffic
Geographic
location
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10. Leverage deep audience insights
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11. Proprietary audience extension technology
Your first party
social data
Users who share content
from your website
RadiumOne’s
ShareGraphTM
Data Capture
Extend your audience to
social connections with
our intelligence layer
User-Level
Ad Targeting
12 billion RTB ad impressions
available per day
Your team can specify
distribution on
web, video, mobile or
Facebook Exchange
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12. Get started today
http://po.st/DPS2013
It’s free,
fully customizable,
& easy to implement.
Rebecca@radiumone.com
Vice President, Business Development
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