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Mobility 2014 
1 © 2014 Citrix.
2 © 2014 Citrix. 
VDI Desktop Virtualization
3 © 2014 Citrix.
4 © 2014 Citrix. 
... meet goals and commitments. Factors include the quality of 
the organizational structure, such as sk...
5 © 2014 Citrix. 
“It is fundamentally the confusion between 
effectiveness and efficiency that stands 
between doing the ...
6 © 2014 Citrix.
More in every Area 
• Head Count 
• Geographic Footprint 
• Revenue & Revenue Diversification 
• Addressable Market 
• Rev...
We believe putting people at the centre of IT was 
and is fundamental to our success and yours 
8 © 2014 Citrix.
9 © 2014 Citrix. 
Productivity & agility 
for people, business & IT
Windows app security and delivery 
High performance virtual desktops 
Mobile app & device security 
Mobile productivity ap...
11 © 2014 Citrix. 
The industry’s most complete 
Mobile Workspace solution
Citrix 
is bridging 
customers into 
the future 
12 © 2014 Citrix.
13 © 2014 Citrix. 
www.citrix.com/workspacetradeup 
Expires December 31, 2014
Citrix Workspace Suite promotions 
Deliver mobile workspaces 
to Chromebooks 
25% discount on Citrix 
Workspace Suite lice...
15 © 2014 Citrix. 
Workplace 
Reinvention 
Design for a flexible, 
mobile workplace
Transforming the Traditional Workplace 
Employee disengagement costs the U.S more than $300 billion annually in lost produ...
17 © 2014 Citrix. 
De-links the physical space 
consumption from 
employee headcount 
Enables employee mobility to 
work f...
18 © 2014 Citrix. 
• Ratio of office to open plan increased 50% 
• Seat density is 25% better than benchmark 
• Post imple...
19 © 2014 Citrix. 
Workforce 
Engagement 
BYOD
Employees just want to be productive 
“Which of the following activities, if any, have you done in the past year in your j...
BYO Program 
Initially implemented BYO program in 2007 for laptops 
- Employee satisfaction & engagement 
- Asset manageme...
BYO - Self Service IT 
Simplify the workflow to accelerate adoption 
22 © 2014 Citrix. 
View program 
description 
and rul...
23 © 2014 Citrix. 
Workflow 
Transformation 
The confusion 
between effectiveness 
and efficiency
Most important apps to an organization 
Source: Citrix Mobility Survey, Q4 2013 
24 © 2014 Citrix.
XenMobile: Essential productivity apps 
25 © 2014 Citrix. 
Secure EFSS 
Mobile content 
editing 
SharePoint & 
network fil...
Workflow Driven Mobile Productivity 
Checking boxes is not the answer 
26 © 2014 Citrix. 
Meet 
Notes Email Content Online...
Engaging our mobile workforce is key to success 
60,000 
50,000 
40,000 
30,000 
20,000 
27 © 2014 Citrix. 
• Reduced trav...
Enterprise Mobile App Strategy 
28 © 2014 Citrix. 
Citrix Apps Worx Gallery Custom/LoB Apps 
• Sales enablement / CRM 
• B...
Take Aways 
ü Think beyond devices and apps 
ü Adapt to the way people want to work 
ü Mobilize and Transform your Busi...
30 © 2014 Citrix. 
WORK BETTER. LIVE BETTER.
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Citrix Day 2014: Keynote - Work is not a place: IT-Strategien und -Lösungen für das Mobile Enterprise - Ihre Enterprise-Mobility-Strategie mit Citrix

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Slides der Keynote von Ralf Kliemann, Citrix Systems International, am Citrix Day 2014 von Digicomp:

Wie können IT-Verantwortliche die Anforderungen ihrer zunehmend mobilen Anwender erfüllen, ohne die Sicherheit von Unternehmensdaten zu gefährden? Welche Komponenten werden für die Umsetzung einer individuellen Cloud-Strategie benötigt? Und wie lassen sich IT-Ressourcen wie Desktops und Anwendungen in flexibel nutzbare On-Demand-Services verwandeln?

Die Präsentation zeigt, was die neuesten Citrix-Lösungen für Mobility, Virtualisierung, Networking und Cloud in der Praxis leisten – und wie Sie Ihre IT damit fit für die Zukunft machen.

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Citrix Day 2014: Keynote - Work is not a place: IT-Strategien und -Lösungen für das Mobile Enterprise - Ihre Enterprise-Mobility-Strategie mit Citrix

  1. 1. Mobility 2014 1 © 2014 Citrix.
  2. 2. 2 © 2014 Citrix. VDI Desktop Virtualization
  3. 3. 3 © 2014 Citrix.
  4. 4. 4 © 2014 Citrix. ... meet goals and commitments. Factors include the quality of the organizational structure, such as skills, experiences, programs, systems and other vehicles that enable to operate effectively and efficiently.
  5. 5. 5 © 2014 Citrix. “It is fundamentally the confusion between effectiveness and efficiency that stands between doing the right things and doing things right. There is surely nothing quite so useless as doing with great efficiency what should not be done at all.” Peter Ferdinand Drucker: Managing for Business Effectiveness Mai-Juni 1963, P. 53-60
  6. 6. 6 © 2014 Citrix.
  7. 7. More in every Area • Head Count • Geographic Footprint • Revenue & Revenue Diversification • Addressable Market • Revenue Diversification • Solution Sales • Customer Engagement • .... Except the Number of DC 7 © 2014 Citrix.
  8. 8. We believe putting people at the centre of IT was and is fundamental to our success and yours 8 © 2014 Citrix.
  9. 9. 9 © 2014 Citrix. Productivity & agility for people, business & IT
  10. 10. Windows app security and delivery High performance virtual desktops Mobile app & device security Mobile productivity apps – mail, web Secure on-premises data sync & share Unified app store Secure mobile gateway access 10 © 2014 Citrix.
  11. 11. 11 © 2014 Citrix. The industry’s most complete Mobile Workspace solution
  12. 12. Citrix is bridging customers into the future 12 © 2014 Citrix.
  13. 13. 13 © 2014 Citrix. www.citrix.com/workspacetradeup Expires December 31, 2014
  14. 14. Citrix Workspace Suite promotions Deliver mobile workspaces to Chromebooks 25% discount on Citrix Workspace Suite licenses 14 © 2014 Citrix. NetScaler Platinum promotion 5% off on any additional NetScaler Platinum products Blackberry Replacement 25% discount on Citrix Workspace Suite licenses
  15. 15. 15 © 2014 Citrix. Workplace Reinvention Design for a flexible, mobile workplace
  16. 16. Transforming the Traditional Workplace Employee disengagement costs the U.S more than $300 billion annually in lost productivity* 16 © 2014 Citrix. • Line of sight supervision • Anchored workstyle • Space uniformity • Centralized teams • Hierarchical space allocation Source: Gallop study, 2012
  17. 17. 17 © 2014 Citrix. De-links the physical space consumption from employee headcount Enables employee mobility to work from anywhere regardless of physical location Characteristics of Citrix “workAnywhere” initiative Technology foundation provides continuity across work settings Provides flexibility to choose from a variety of work settings
  18. 18. 18 © 2014 Citrix. • Ratio of office to open plan increased 50% • Seat density is 25% better than benchmark • Post implementation surveys consistently rank employee satisfaction above 90% • Estimate cost savings (avoidance) of ~$10M/yr. in real estate expenses
  19. 19. 19 © 2014 Citrix. Workforce Engagement BYOD
  20. 20. Employees just want to be productive “Which of the following activities, if any, have you done in the past year in your job? 20 © 2014 Citrix. 16% 22% 35% 42% Rogue App Rogue Service Rogue Purchase Personal Equipment Forrester Research, Inc’s Business Technographics Workforce Employee Survey, Q4 2012
  21. 21. BYO Program Initially implemented BYO program in 2007 for laptops - Employee satisfaction & engagement - Asset management & cost savings - Enabler of workplace transformation - All applications & virtual desktops are delivered from our datacenters 4,000+ employees have now joined the “official” program We now have significantly more unmanaged devices than managed devices - We manage the service to the device opposed to managing the device In addition to laptops, all tablets & smartphones are now BYO as well 21 © 2014 Citrix.
  22. 22. BYO - Self Service IT Simplify the workflow to accelerate adoption 22 © 2014 Citrix. View program description and rules Enroll online through simple website Download Citrix Receiver & endpoint security Visit app store for business apps and desktops
  23. 23. 23 © 2014 Citrix. Workflow Transformation The confusion between effectiveness and efficiency
  24. 24. Most important apps to an organization Source: Citrix Mobility Survey, Q4 2013 24 © 2014 Citrix.
  25. 25. XenMobile: Essential productivity apps 25 © 2014 Citrix. Secure EFSS Mobile content editing SharePoint & network files Mail, calendar, contacts Enterprise class Better than native Secure browser Internal web access URL BL/WL Secure VDI like access to physical desktop Access work files and apps Offline content edit Review, comment and collaborate on documents Secure notes Team notebooks Email and calendar integration Powered by a relentless focus on user experience
  26. 26. Workflow Driven Mobile Productivity Checking boxes is not the answer 26 © 2014 Citrix. Meet Notes Email Content Online Meeting • Invite • Attach file • Set-up bridge Create Meeting • Dial-in • Take notes • Share docs • Share notes • Edit content • Distribute docs Collaborate Sample Workflow Try doing this With this
  27. 27. Engaging our mobile workforce is key to success 60,000 50,000 40,000 30,000 20,000 27 © 2014 Citrix. • Reduced travel costs • Increased team collaboration • Raised employee engagement and productivity Mar-10 Jun-10 Dec-10 Sep-10 Mar-09 Jun-09 Dec-09 Sep-09 Mar-11 Jun-11 Dec-11 Sep-11 Mar-12 Jun-12 Dec-12 Sep-12 Mar-13 10,000 0 Monthly GoToMeeting Events
  28. 28. Enterprise Mobile App Strategy 28 © 2014 Citrix. Citrix Apps Worx Gallery Custom/LoB Apps • Sales enablement / CRM • BI (dashboards, db access) • Expense management and approval • Workflow (generic, forms based) • Healthcare • Financial Services • Government • Vertical specific apps • Customer facing apps • Differentiating business process apps Productivity, Communications, and Collaboration 3rd Party ISV Apps Specialized Business Apps (Windows and mobile) • Email, contacts, calendar, tasks • Intranet browser (web apps) • File access, sync, and sharing • Notes • Unified Communications • Office docs, spreadsheets, presentations, pdf annotation • Collaboration
  29. 29. Take Aways ü Think beyond devices and apps ü Adapt to the way people want to work ü Mobilize and Transform your Business 29 © 2014 Citrix.
  30. 30. 30 © 2014 Citrix. WORK BETTER. LIVE BETTER.

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