Promotion of Scientific Output : made possible by your library


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EMTACL12 Presentation October 2012
Guus van den Brekel
Promoting scientific output : made possible by your library!

Promoting scientific output has huge impact on library, the organisation & their relationship

There are more ways of doing things than the corporate way!

Everybody wants or needs to make publication overviews : using blog and easy aggregation techniques is within every library’s reach!

With the launch of a separate website focused on the complete scientific output of the University Medical Center Groningen (UMCG) the visibility of these publications were improved considerably, as well as the awareness of them with the corporate community. Possitive side-effect was also the rise of the awareness of library’s resources, skills and services.
Our large academic hospital publishes over 2000 scientific publications every year and it’s rising.
The library has made massive resources available for all staff and students, but finding out who published what within the hospital, is not that easy, especially if you want to be as complete as possible.
With the worldwide “battle of the ranking” between institutions in higher education, it is essential to make every effort to visualize this output of your organization. From the corporate point of view having that data easily available is good for PR and marketing activities ánd it is an answer to the growing call for more “open Science”.
From the library’s point of view, it is very important to be seen as a partner to contribute to this task.
With a minimum of cost and effort, the use of freely available web-technology and (social-media) plugins the library created “atUMCG”
It’s simplicity in design and content clearly appealed to many inside the hospital. It’s launch had a great spin-off for the library.
The presentation will focus on describing this “controlled aggregation” website and it’s use in more detail, but also on all spin-off effects i.e, the great need and benefits of simple, complete publication overviews made available by the library.

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  • New wine on old bags,\nTrying to find ways to support research, promoting it is something a lot people on our organisation are thinkong about or working on, we focus on the publications en the news around it.\nPractical, pragmatic solution, working with \n
  • Over 11.000 staff, around 4600 researchers that contribute to publishing\nMy library CMB, serves this community, mainly in facilitating medical education, teaching, patient care & research.\nTeam of 6 reonsoble for ...\nMe: besides being medical information specialist, also coordinator electronic services & innovations\nBasically: boosting awareness of current staff publications UMCG\nResarch Office rsponsible for collecting & analysing. Using their own designed workflow & tools, is publising in rather uninteresting way, pdf, once a year. Huge task which takes them months, and therefore is always too late, behind. 2011 numbers/lists have not yet been published.\n
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  • What we did, but first ...\nTheorems, for discussion,\n
  • who is involved, what are they doing, why did we start this, what is gained?\n
  • Cms restricting functionality, getting away from it, is possible for anyone\n
  • I'de like to know if this is simular to your organisations?\nThe amount of external corporate cms activity is an indication for the level of user-driven IT-development and support ( or the lack of it)\n
  • This will become more clearer later on, but i'd like to again how valid is this for your organisation? And how do you tackle it?\n
  • Aggregator, without telling how!\nSimpel, easy and cheap, using existing resources.\nWe do not have a huge team or large budgets available for technical installations or development. The University of Groningen library is doing a lot and we work together on a good level, but this is something we started alone.\nUni & hospital cms not suitable\nHow does that look? First impressions? \n
  • Features, what it does, daily basis, look around\nAbout: resources\nopenaccess a focus point as well as Posters and Top25 selection\nSharing, facebook, tags, library tools\nArchives, categories\nStats, StatCounter as well as google Analytics\nGoogle me button\n
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  • We already did this promoting of UMCG publications years ago, based on rss feed from PubMed, and published that ampng other places on the Library toolbar\n
  • Toolbars, widgets, personal start pages, Netvibes we tried eveything to sell and distribute the stuff, and teach people how to peronalize their search and keepng up. We offer tailor-made services, but a lot of them just do not have the time... They like something easy and appealing\n
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  • The idea of using this construction forromotion of MCG publications came with a request by a friend in Serbia, Belgrade, who had developped a number of RSS Feed Aggregators, 22 in fact on the most important medical topics and specialities, he was hosting them, they generated loads of hits all over the world as they were publishing current news and publications pn these topics constantly, a sort of content curation. His goals was to make this informatn more accessible for mainly the less developed countries to have quality selected resources constantly updating. He hosted those servers, but could not pay it anymore, and asked me to think about taking over, and find some use for it.\nAfter implementing some of them, i suddenly saw the opportunity to use it for the promotion of UMCG publications and news, to boost awareness of UMCG research\n
  • Main focus, big focus, the biology of ageing, prevention & o\nIntervention\nGetting older in a healthy way\nBig research institute ERIBA, with several research lines, including one of the largest cohort studies done worldwide LifeLines\n
  • Healthy Aging\nLifestyle, food patterns and environmental factors influence the development of health. However, new knowledge is required about the influence of these factors, and how they interact with one another.\n\nResearch into ageing calls for a multidisciplinary approach. In Groningen Healthy Ageing is seen as a a joint research challenge for the UMCG and several faculties of the University of Groningen.\n\nLifelines: LifeLines has become one of the most valuable public, multidimensional cohortstudies and biobanks in the world. LifeLines offers a unique data resource to study a broad scope of (epi)genetic, biomedical, environmental and psychosocial factors in relation to healthy ageing, disease development, and general well being. \n\nERIBA European Research Institute for the Biology og Ageing aims to become a world-class research institute, internationally renowned for its cutting-edge basic science related to the biology of aging\n
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  • The focus of the University of Groningen, to which the UMCG is connected is heavily on its position in the global ranking, one way, promoting research\n
  • Within the top 100?\nWe'll know tomorrow\n
  • One of the ways, is tryong to generate traffic to personal staff pages, so-called mepa's, and other pages with references to publications, in the hope to get more readers, eventually more downloads, hopefully more citations, and rise in the rankings \n
  • Open access bibliography, some good research and publications on that topic, i had interesting talk with Brian Kelly too about that phenomenon Google Juice & alt-metrics.\nThis one approach is minimal but interesting as inwill show\n
  • Not really; i expected to be burned down by the real techchies :-)\n
  • Wp installation one of our servers\nFeedwordpress, plugins\n
  • Rss aggregator, doing all the work , getting the feeds in, into seperate postings, with controls\n
  • Archive\n
  • Pending, drafts, scheduled\n
  • 21 feeds imported\n
  • Google me, feedflare\n
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  • Our repositories get good download figures and good search hits, but ot appears Wordpress is particilarly good serviced by the search engines too.\nAny reference to UMCG publications outside corporate is extra\n
  • Stats\n
  • Stats show what has been looked for,\nWhere from and what rank the result hit was on google\n
  • 2 more things to explain, librarx proxy bookmarklet & pubmed shared nstitutional myncbi and linkresolver\ntop25 tag which gets me to Performance funding\n
  • Working with performance funding, bonus malus system\n
  • Top 25% isi subject categories\n
  • Top 25% isi subject categories\n
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  • Last addition to this atUMCG is our latest project on Open Access posters via F1000.\n
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  • Mepa's, metis\nPress office: setting up umcg wide system for data regarding research, to be used by all, staff onfo research details, lines, news, awards etc\nCreating publication lists on intranet pages but also internet departments\nCowboys\n
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  • Promotion of Scientific Output : made possible by your library

    1. 1. Promotion ofscientific output
    2. 2. Promotion ofscientific output Made possible by your library
    3. 3.
    4. 4.
    5. 5. Theorems
    6. 6. Promoting scientific output has huge impact on library, the organisation & their relationship
    7. 7. Using blog and easy aggregation techniques is within every library’s reach!
    8. 8. There are more ways of doing things than the corporate way!
    9. 9. Everybody wants or needs tomake publication overviews
    10. 10. atUMCGKeeping you up to date on new UMCG publications!
    11. 11.
    12. 12. atUMCG
    13. 13. atUMCG
    14. 14. atUMCG
    15. 15. How & Why?
    16. 16. Toolbar, RSS, Netvibes, Widgets InYourBrowser
    17. 17. Research
    18. 18. default.aspx
    19. 19. Ranking
    20. 20.
    21. 21. publications
    22. 22. "Technical"
    23. 23. BLOG +RSS Wordpress plugins, Feedflare, Statcount
    24. 24.
    25. 25.
    26. 26. Findability
    27. 27. Performance Funding
    28. 28. Noticeboards
    29. 29. NoticeboardsTOP25%
    30. 30. NoticeboardsTOP25% TOP25%
    31. 31. ImpactFacorsCitations
    32. 32. PostersOpen Access
    33. 33.
    34. 34.
    35. 35. The impact ... 1/4Talking with key stakeholderswithin the organisation• Research Office• Press Office• Staff departments• University of Groningen Library & BureauAnd with many Departmentsand their secretaries
    36. 36.
    37. 37.
    38. 38. The impact ... 2/4• Getting awareness on staff publications, but also on library services• Repositories on the agenda for hospital again• CRIS discussion• Growing demand for making simular overviews
    39. 39. Current Reseach Information System
    40. 40. The impact ... 3/44 other blogs in beta• atLifelines• Dermatology• ERIBA• Genetics
    41. 41. The impact ... 4/4We are now even more aware ofthe trouble people have makingpublication overviews• No standards• No easy way• No one source• No helpSo many are spending a lot oftime over and over again...
    42. 42. The Making of ......
    43. 43. The Making of ...... LISTS
    44. 44. MePa; personal staff pages
    45. 45. Creative, but not effective enough
    46. 46. Adding up the .....
    47. 47. Adding up the .....NUMBER
    48. 48. ISI Web of Science Google Scholar CitationsScopus Publish or Perish
    49. 49. Summary• Promotion of scientific output is important, also outside your corporate domains• Its awarding for the library in various ways to actively contribute & collaborate• Blog & rss maybe old school but used in this way, it can generate "Google Juice" & initiate awareness & constructive discussion in your organisation
    50. 50.