How To Monetize Your Community

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I'll be discussing how to "Build a Community Around your Brand" and best practices to support your customers/members and how to effectively sell your products. This presentation is not about how to monetize your community, it's not advertising! That's invasive and usually clogs activity.We're going to discuss how develop products and services that your audience really wants to buy.

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How To Monetize Your Community

  1. 1. @digibomb
  2. 2. Its not advertising. Thats invasive andusually clogs activity. @digibomb
  3. 3. The best way to monetize a community is to develop products/services that your audience really wants to buy. @digibomb
  4. 4. Here are a few tips to get started@digibomb
  5. 5. Charge for MembershipPack your community with added valueless members, but more dedicated @digibomb blog.spoongraphics.co.uk
  6. 6. Advertising & Affiliate SalesSponsored areas of the communityProduct or service related threadsBanners vaportalk.com/forum @digibomb
  7. 7. According to eMarketer, social network advertising is expected to reach $5.54 billion this year and will grow to $10 billion by 2013. While the bulk of this money will go to Facebook, there are still ample advertising growth opportunities for other social networking sites.@digibomb
  8. 8. Aurora EnergyFocus GroupsBranded threadsLive chatStreaming video e-FocusGroups @digibomb
  9. 9. EventsBring the community offlineSponsorship and ticket feesExhibitors space wcmtl.org @digibomb
  10. 10. Job BoardsPay to post a jobPay to have a featured profile 37 Signals @digibomb
  11. 11. According to a recent report in Business News Daily, 80 percent of surveyed HR professionals use social network sites in their hiring process. While the majority of those surveyed cite LinkedIn as the main site they use.@digibomb
  12. 12. TrainingTutorials and workshopsSeminars and classes Lynda.com @digibomb
  13. 13. Member Areas &Exclusive ContentDiscounts and couponsProduct and softwareExclusives for members only: books, swag, etc. @digibomb
  14. 14. ThinkGeek.comMerchandiseBrand your communitySell relevant products @digibomb
  15. 15. SlideShare.netProfitable NichesKnow your audienceSmall audiences are dedicated @digibomb
  16. 16. Some interesting stats ...@digibomb
  17. 17. 91% say consumer content is the #1 aid to a buying decision - JC Williams Group@digibomb
  18. 18. 87% trust a friend’s recommendation over a review by a critic -Marketing Sherpa@digibomb
  19. 19. Social network users are 3x more likely to trust peer opinions over advertising when making purchase decisions -Jupiter Research@digibomb
  20. 20. How do I monetize my community without scaring people away?@digibomb
  21. 21. Disclose - Let members know about your monetization plans How do I monetize before you roll them out, so no my community one is caught off guard. without scaring people away?@digibomb
  22. 22. Disclose - Let members know Let members opt out - about your monetization plans If applicable or monetizeyou should How do I possible, before you roll them out, so no allow members to opt out of my community one is caught off guard. certaiwithout scaring programs. n monetization people away?@digibomb
  23. 23. Disclose - Let members know Let members opt out - about your monetization plans If applicable or monetizeyou should How do I possible, before you roll them out, so no allow members to opt out of my community one is caught off guard. certaiwithout scaring programs. n monetization people away? Consider rolling out changes gradually - Introduce it in stages and test it first with different groups. @digibomb
  24. 24. Disclose - Let members know Let members opt out - about your monetization plans If applicable or monetizeyou should How do I possible, before you roll them out, so no allow members to opt out of my community one is caught off guard. certaiwithout scaring programs. n monetization people away? Consider rolling out changes gradually - Don’t intrude on the Introduce it in stages and test it user experience - first with different groups.  Think about how intrusive monetization schemes can be, such as glaring ads!@digibomb
  25. 25. How do I monetize my community without scaring people away?The rest it up to you and ...@digibomb
  26. 26. Thank You!@digibomb

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