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Business Plan for Batique Store

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Course Subject: Business Background
Team based work
RMIT 2008

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Business Plan for Batique Store

  1. 1. Business Plan Simulation & Presentation RMIT 2008
  2. 2. Our missions • Improvise traditional batik design into modernized touch adequate • Create design to adapt the Australian trends. • Introduce batik design with affordable price. • Preserve Indonesian culture
  3. 3. Selling Point • Batik is traditional art • New form of fashion trend in Australia • Customization. Means only one piece exist in the world • Design and manufactured in Indonesia, where the batik come from, to preserve the quality • Expert tailor on-site for precision measurement • Melbourne, Australia’s capital for art & culture
  4. 4. Product Ranges • Two range of products – Tailor to made • Exclusive • Fit to perfection • Hand drawn – Ready to sell • Affordable to every market segment – $50 - $100 • Unique and fresh from the oven
  5. 5. Location Address: Shop 2, 601-611, Little Collins St. Melbourne 3000, VIC, Australia • A Reasonable price • Locate in ground floor • Surrounding (office & café) • ± 50 meters from Southern Cross • Heavy foot traffic
  6. 6. Market segment • Women aged between 15 to 65 – Business women – Teenagers • Future market segment – Men – Kids – New Zealand – Beach wear
  7. 7. SWOT analysis • Strengths • Weaknesses – Unique – Brand awareness – Authentic – Unfamiliar business to local – New and fresh • Threats – Hand drawn – Local competitors – Competitive price – Interest rate rises • Opportunities – Not keeping on top of the – Aggressive advertising and latest trends marketing – Outsourced – Online marketing • Quality control • Production & Transportation
  8. 8. Future forecasts • Develop new product lines – Men – Kids – Accessories • Increase profit by 80% in 3 years • Capture 20% of total market share

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