Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

HDTV (Case study)

2,599 views

Published on

Published in: Business
  • It's so easy that you can find it with your eyes shut. For example, as for me the best and the most responsibly working service is this one - ⇒ HelpWriting.net ⇐ - you'll find there everything you need. And the prices are reasonable.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

HDTV (Case study)

  1. 1. TeaTree Systems<br />by Drew Kessler<br />April 19th, 2010<br />Drew Kessler<br />Daniel Zhao<br />Bill Wenrich<br />Michael Chamberlain<br />HDTV:Switching Costs and Obstacles to Adoption<br />
  2. 2. Agenda<br />Financial Obstacles to HDTV adoption<br />Producer<br />Consumer<br />Unaddressed Technical Issues<br />Production of HD content<br />Distribution of HD content<br />Consumer Reactions to the Marketplace<br />Conclusion<br />Questions<br />2<br />
  3. 3. Financial Obstacles - Producer<br />3<br />Providing HD content includes a high switching cost<br />Purchase of cameras, editing workstations, video displays.<br />Increased requirements for data storage.<br />Production of optical discs for distribution<br />HD DVD lost the format war, but <br />has an established user base<br />DVD production facilities require significant adjustments to <br />manufacture BluRay discs.<br />
  4. 4. Financial Obstacles - Consumer<br />4<br />Full adoption requires investment into consumer electronics<br />Consumer electronics have a short time to obsolescence<br />New television, video player, video discs<br />Amateur production also has a high barrier to entry<br />Demands a new camera and editing software.<br />Space for storing HD content on a computer is quickly exhausted<br />Not possible to burn a BluRay disc for distribution<br />
  5. 5. Unaddressed Technical Issues<br />5<br />Methods of transmitting HD content<br />BluRay discs provide high-quality content but require a compatible player<br />Bandwidth for broadcast content is limited<br />Consumers cannot make a BluRay disc<br />Compression<br />HD content takes over two times the bandwidth of SD<br />Impossible to transmit large amounts of uncompressed HD over existing networks<br />Compression reduces size, but introduces significant loss in quality<br />
  6. 6. Consumer Reactions to the Market<br />6<br />Purchase of HDTVs has increased as price goes down and the technology matures.<br />Given the recent format war, there is still apprehension about short cycles of obsolescence.<br />Confusing terminology<br />HDTV and Digital TV sometimes incorrectly used interchangeably<br />Uncertainty among consumers about whether they need an HDTV for the switch to digital broadcast television<br />Differences between HDTV televisions<br />1080p, 1080i, 720p<br />LCD, Plasma, DLP,<br />
  7. 7. Conclusion<br />7<br />Market factors hinder production of HD content and the adoption of HDTVs.<br />Consumers are wary of the rapidly-changing market.<br />Compression is necessary for HD broadcasts, even though it reduces quality.<br />There are no provisions for consumers to share their amateur productionson optical media.<br />There is confusion about the benefits, costs, and justifications of owning an HDTV.<br />
  8. 8. TeaTree Systems<br />Drew Kessler<br />Daniel Zhao<br />Bill Wenrich<br />Michael Chamberlain<br />Questions?<br />8<br />
  9. 9. References<br />9<br />Dupagne, M and Seel, P.B., “High-Definition Television A global Perspective,” Iowa State University Press, 1998<br />http://www.lacitycollege.edu/academic/departments/cinema/images/StudioB2web.jpg<br />http://www.sustainabilityninja.com/wp-content/uploads/2009/03/plasma-tv.jpg<br />http://www.hnm.gr/ns1/images/stories/rokproduct/Blu-Ray-Logo.svg.png<br />http://www.pcworld.com/article/144800/is_hdtv_compression_damaging_picture_quality.html<br />http://www.widemovies.com/directvcomp.html<br />http://en.wikipedia.org/wiki/File:Common_Video_Resolutions_2.svg<br />http://www.pcmag.com/article2/0,2817,1899844,00.asp<br />http://www.pcworld.com/article/144800/is_hdtv_compression_damaging_picture_quality.html<br />

×