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Mobile Barcode Trend Report                                                                     from ScanLife | Q2 2012   ...
WHO & WHAT WE SCAN                                           DEMOGRAPHICS                                                 ...
WHO & WHAT WE SCAN                                            TOP QR CODE CAMPAIGNS*                                      ...
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Mobile Barcode Trend Report by Scanlife: An Infographic (Q2 2012)

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Mobile Barcode Trend Report by Scanlife: An Infographic (Q2 2012)

"This shows how far the industry
has come and offers key insights into
the who and what of scanning from
the past few months..."

Published in: Technology, Art & Photos
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Mobile Barcode Trend Report by Scanlife: An Infographic (Q2 2012)

  1. 1. Mobile Barcode Trend Report from ScanLife | Q2 2012 HOW FAR WE’VE COMEIt’s no secret that mobile barcode SCANS BY QUARTER 2009-2012scanning has exploded over the pastyear. To illustrate the massive growthof mobile barcode scanning, 18 MMwe give you the ScanLife TrendReport for Q2 2012 - in infographic 15 MMform. This shows how far the industry 12 MMhas come and offers key insights into 5.3the who and what of scanning from 9 MMthe past few months. 6 MM HIGHEST SCAN MONTH EVERHave a look around to see why it’s JU Ncritical for any brand to integrate 3 MM E‘ 12mobile barcodes into their mobile 0marketing strategy. 2012SINGLE LARGEST QR CODE CAMPAIGN SCANS PER MINUTE 2011 vs. 20122011 vs. 2012 2,051,807 scans 24 SCANS PER MIN. 5x INCREASE FROM Q2 2011 - Q2 2012 120 SCANS PER MIN. 30,016 scans Q2 2011 Q2 2012 Q2 2011 Q2 2012 4 million new people scanned via ScanLife in Q2 2012
  2. 2. WHO & WHAT WE SCAN DEMOGRAPHICS Symbian Fe Bla m ck 2% al 2% be e le 69% 31% rryMa 53% Android Gender Apple iOS OS 43% under 1 8 + 55 1 11% 8% 8- 24 16% 45-54 15% Age 26% 24% 4 -3 -4 35 25 4 WHAT TIME OF DAY IS EVERYONE SCANNING? * Source: comScore MobiLens April 2012
  3. 3. WHO & WHAT WE SCAN TOP QR CODE CAMPAIGNS* BY CONTENT BY INDUSTRY VIDEO BEVERAGE APP QSR DOWNLOAD SOCIAL WIRELESS MEDIA LOYALTY HEALTH & PROGRAM BEAUTY CONTEST TOYS • Ranked by the marketer campaigns that generated the most scans in Q2 2012. MOST POPULAR COKE vs. PEPSI: PRODUCTS SCANNED WHICH IS SCANNED MORE? 67% 33% 13201 www.scanlife.com• The data in this report was pulled from the ScanLife Reporting Platform. It represents traffic from both 2D (QR) Codes and UPCbarcodes. The 2D Codes scanned may have been generated on the ScanLife Platform or from 3rd party generators. The 2D barcodescanning traffic may come from either the ScanLife app or 3rd party apps.

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