a story aboutdavid&johnson<br />an IFE dilemma<br />presented by digEcor<br />
meet david<br />
a.k.a…<br />
mr.frequent flyer<br />
david likes…<br />
he loves…<br />
and always makes<br />time for…<br />
but david<br />doesn’t like…<br />
meet johnson<br />
mr.IFE manager<br />
johnsonalso likes…<br />
he also loves…<br />
and always makes<br />time for…<br />
but knowsdavid<br />doesn’t like…<br />
so johnson is<br />searching…<br />
going to expos…<br />
and finds that…<br />
these people<br />say buy this<br />
those people<br />say buy that<br />
and everyone is<br />amarket leader<br />
his boss says…<br />
buy a magical device<br />
so what<br />should<br />johnson do…<br />
to make<br />david happy?<br />
johnson has<br />to consider<br />
…portables<br /><ul><li>Pioneered in 2003 starting with the digEplayer
Now more than 30,000 units in service
40% of 2010 survey respondents prefer handheld device</li></li></ul><li><ul><li>Dominated by two companies
Becoming more lightweight (Lumexis)
Introduction of the Android operating system
38% of survey respondents prefer seat back systems</li></ul>…traditional<br />seat back<br />
<ul><li>Content local to the seat
Easily removed display, easier maintenance
Slew of new entrants and options
Gulf Air’s embedded digEplayer is the first step</li></ul>…now seat centric<br />
<ul><li>Air-to-ground vs. Air-to-satellite
20% of survey respondents prefer their own device
Low passenger uptake, so far
Only 30% of businesses will reimburse Internet fee</li></ul>…and connectivity<br />
but don’t forget…<br />
ancillary revenue<br /><ul><li>Examples include:
Shopping
Food & beverage
Mobile destination guides
Advertising
Duty free
Gaming
Pay per view
GuestLogix provides in-flight transactions</li></li></ul><li><ul><li>digEplayer customers experience upwards of 100% uptake
Completely self-funding IFE program
Keys to success:
Predicting demand
Flight attendant buy-in</li></ul>rental programs<br />
Upcoming SlideShare
Loading in …5
×

An IFE dilemma

885 views

Published on

A story about David & Johnson presented by digEcor

Published in: Travel
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
885
On SlideShare
0
From Embeds
0
Number of Embeds
95
Actions
Shares
0
Downloads
26
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • - In a survey last year, we found that only 2% of respondents prefer an overhead system
  • - In a survey last year, we found that only 2% of respondents prefer an overhead system
  • - Apple and Android devices are teaching consumers to become accustomed to handheld, on-demand entertainment
  • The digEplayer pioneered the industry in 2003There are now more than 30k units in service40% of respondents prefer a handheld solutionIn 2009, digEcor and Lefeel formed a global partnership to create a series of handheld devicesThe digEplayer L7, or U3P7 (Chinese equivalent), is the first in the seriesNearly all portables sales in the last 12 months have been of the L7 representing 1000s of devicesThe digEplayer L10 will be released this summer
  • 38% of respondents preferred a seat back solutionSystems are becoming much more light weight, such as with LumexisIntroduction of the Android operating system
  • Seat centric refers to having not only power but content local to the seatDevice easily pops out, which eases maintenanceA slew of new entrants emerged at theInteriors show in Hamburg w/ such systemsWe have successfully embedded the L7 in the seat back of all seats of a 737 at Gulf AirThis system is the first milestone in our longer range plans for a seat back system
  • 20% of respondents want to use their own deviceLow passenger uptake to dateIncreased drag and fuel burnAir-to-ground versus air-to-satellite systems
  • Ancillary revenue usually means talking about unbundling the ticket price or partnerships with hotels and rental car companiesVirgin’s Red StoreGuestLogix is helping to lead the market with its OnTouch program, which enables in-flight transactions
  • The digEplayer has been co-developed but is supported locally in ChinaOutside repair stations: China, Amsterdam, Utah, and SeattleWe provide Galley carts with lightweight, custom drawersCarrying bagsPower adaptersHeadphones
  • We provide:Portable and seat back devices, which are Wi-Fi enabledHollywood, independent and regional contentAncillary revenue programsLogistical solutionsCoupled with years of experience
  • An IFE dilemma

    1. 1. a story aboutdavid&johnson<br />an IFE dilemma<br />presented by digEcor<br />
    2. 2. meet david<br />
    3. 3. a.k.a…<br />
    4. 4. mr.frequent flyer<br />
    5. 5. david likes…<br />
    6. 6.
    7. 7. he loves…<br />
    8. 8.
    9. 9. and always makes<br />time for…<br />
    10. 10.
    11. 11. but david<br />doesn’t like…<br />
    12. 12.
    13. 13. meet johnson<br />
    14. 14. mr.IFE manager<br />
    15. 15. johnsonalso likes…<br />
    16. 16.
    17. 17. he also loves…<br />
    18. 18.
    19. 19. and always makes<br />time for…<br />
    20. 20.
    21. 21. but knowsdavid<br />doesn’t like…<br />
    22. 22.
    23. 23. so johnson is<br />searching…<br />
    24. 24. going to expos…<br />
    25. 25.
    26. 26. and finds that…<br />
    27. 27. these people<br />say buy this<br />
    28. 28. those people<br />say buy that<br />
    29. 29. and everyone is<br />amarket leader<br />
    30. 30. his boss says…<br />
    31. 31. buy a magical device<br />
    32. 32. so what<br />should<br />johnson do…<br />
    33. 33. to make<br />david happy?<br />
    34. 34. johnson has<br />to consider<br />
    35. 35. …portables<br /><ul><li>Pioneered in 2003 starting with the digEplayer
    36. 36. Now more than 30,000 units in service
    37. 37. 40% of 2010 survey respondents prefer handheld device</li></li></ul><li><ul><li>Dominated by two companies
    38. 38. Becoming more lightweight (Lumexis)
    39. 39. Introduction of the Android operating system
    40. 40. 38% of survey respondents prefer seat back systems</li></ul>…traditional<br />seat back<br />
    41. 41. <ul><li>Content local to the seat
    42. 42. Easily removed display, easier maintenance
    43. 43. Slew of new entrants and options
    44. 44. Gulf Air’s embedded digEplayer is the first step</li></ul>…now seat centric<br />
    45. 45. <ul><li>Air-to-ground vs. Air-to-satellite
    46. 46. 20% of survey respondents prefer their own device
    47. 47. Low passenger uptake, so far
    48. 48. Only 30% of businesses will reimburse Internet fee</li></ul>…and connectivity<br />
    49. 49. but don’t forget…<br />
    50. 50. ancillary revenue<br /><ul><li>Examples include:
    51. 51. Shopping
    52. 52. Food & beverage
    53. 53. Mobile destination guides
    54. 54. Advertising
    55. 55. Duty free
    56. 56. Gaming
    57. 57. Pay per view
    58. 58. GuestLogix provides in-flight transactions</li></li></ul><li><ul><li>digEplayer customers experience upwards of 100% uptake
    59. 59. Completely self-funding IFE program
    60. 60. Keys to success:
    61. 61. Predicting demand
    62. 62. Flight attendant buy-in</li></ul>rental programs<br />
    63. 63. <ul><li>Provider needs a global reach
    64. 64. Service level agreements to include turn-around times
    65. 65. Support or accessory equipment</li></ul>& logistical support<br />
    66. 66. david also<br />likes a variety<br />of content<br />
    67. 67. such as classics…<br />
    68. 68.
    69. 69. early window…<br />
    70. 70.
    71. 71. and the<br />kids want…<br />
    72. 72.
    73. 73. with so<br />many options,<br />connecting<br />the dots<br />
    74. 74. has gone from…<br />
    75. 75.
    76. 76. to…<br />
    77. 77.
    78. 78. the solution<br />to cutting through<br />the noise?<br />
    79. 79. be like corbin<br />-a happy,<br />successful IFE <br />manager<br />
    80. 80. he rocks at…<br />
    81. 81. IFE<br />
    82. 82. because of…<br />
    83. 83.
    84. 84. join corbin & enjoy<br />in-flight entertainment<br />success<br />
    85. 85. THANK<br />YOU<br />VERY<br />MUCH<br />digEcor, Inc.<br />1-801-489-2022<br />www.digEcor.com<br />sales@digEcor.com<br />

    ×