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Sales Proposal


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Sales Proposal

  1. 1. rtnership expect different. expect different. Anytime fitness p A
  2. 2. expect Different. Expect Different it’s Our Duty. We are a global leader in the commercial fitness “There is an answer to this epidemic,” said Steve industry, and are proud to announce the launch of Nero, president and COO of Star Trac. “It starts our “Expect Different” campaign. with an increase in physical activity. And we’re in the right business to help lead the change that This campaign for change was created in response is required. We’re starting with the vision for our to the worldwide health and fitness crisis. As company. Rather than focusing on delivering our company’s leadership recognized the global product, we’re focusing on the real, meaningful situation was spiraling out of control and then impact we can make on the world. Our vision is to reviewed our own strategic direction, we realized increase the number of people who adopt a healthy there was so much more it should and could do. and active lifestyle.” The statistics are staggering. According to the This shift in focus is reflected in Star Trac’s product World Health Organization (WHO), between 1980 development, on-going commitment to education and 2000 obesity rates doubled among adults. and training, and increased consumer outreach and Globally, there are currently more than 1.6 billion support. overweight adults, at least 400 million of them obese, and the numbers are rising. Expect Different is about a new way of thinking. The world is in desperate need of a change in its WHO estimates that more than 180 million people health and fitness attitudes and practices. worldwide have diabetes. This number is likely to more than double by 2030. Star Trac is committed to doing its part to inspire this change. We invite you to join us. In 2005, an estimated 1.1 million people died from diabetes and it is projected that diabetes deaths will increase by more than 50% in the next 10 years without urgent action.
  3. 3. OBESE ADULTS AROUND THE WORLD: 464,284,826 * OBESE CHILDREN AROUND THE WORLD: 22,934,892 * DIABETES CASES AROUND THE WORLD: 197,609,354 * MCDONALD’S® AROUND THE WORLD: 33,203 * *At the time this book was printed the statistics above from the World Health Organization and the McDonald’s® Corporation were accurate. Unfortunately, by the time you read this, these already staggering numbers will have increased dramatically. 04
  4. 4. Star Trac Overview innovation has always pushed us. But now there’s even more driving us. Developing products to mold lifelong habits for health line of distinctive cardio products, raising the bar as and fitness is not just a statement, it is a mission a best-in-class provider. Star Trac introduced four and a commitment to people that Star Trac has been complete strength lines after purchasing Flex Fitness delivering upon since the brand was founded in and HumanSport™ in 2004, positioning the company 1979. An international force in the fitness equipment as a full-facility solutions provider. industry, Star Trac is the fastest-growing privately- held fitness equipment company in the world. Star Trac continues to see exciting growth through its Headquartered in Irvine, Calif., the 500-plus-employee existing partnership with Spin Fitness™, the creators company maintains manufacturing offices in Irvine, of Spinning® and the comprehensive Spinning® Calif., Murrieta, Calif., and Taiwan with service education program. As the exclusive manufacturer of locations in the United Kingdom, Barcelona, Munich, Spinner® bikes, Star Trac currently has more than 50 and Singapore. percent of the global market share of group cycling bikes. Star Trac persistently redefines the way fitness equipment is designed, drawing inspiration from In an effort to expand entertainment offerings, Star the end-user and top design engineers to elevate Trac partnered with MYE™ Entertainment to secure the function and style of the design and continually its position as the only global MYE Entertainment enhance the user experience. Guided by a structured distributor in North America. MYE Entertainment’s methodology, researchers and designers work offerings include wireless audio systems, personal with hundreds of test users of all shapes, sizes, and LCD TV viewing systems, MYE Netpulse Fitness levels of fitness to study their workout habits and Download Stations, and the Netpulse N4i Broadband preferences to produce equipment, which has gone Entertainment System. through rigorous testing. Innovations such as the first integrated water bottle holder, personal fans, and Looking into the future of the health and fitness integrated iPod® connectivity ports showcase Star industry, Star Trac became impassioned to make a Trac’s commitment to developing state-of-the-art, positive impact on the global obesity crisis with its user-focused equipment. “Expect Different” platform. While much of the world remains on the sidelines of this growing epidemic, Star Trac pioneered the treadmill in 1987 when they Star Trac is taking a new, proactive approach and introduced the first DC-powered commercial treadmill making an unparalleled commitment to improving the to the market and has continued to improve upon it, health and lives of people worldwide. propelling the company as a commercial treadmill category leader. In 2002, Star Trac launched a full
  5. 5. 1979 Unisen Inc. designs 2003 Star Trac launches Pro Series electronic components for the upright and recumbent bikes with exercise bike. user-focused features such as a fan and reading station with armrests. 1987 Unisen Inc. launches the 2004 Star Trac acquires Flex Fitness Star Trac 2000, the first DC- and their extensive strength lines to powered commercial treadmill complete a full-line product offering. exclusively for health clubs. 2005 Star Trac launches new Total 1997 TR3500 treadmill Body Trainers and Pro Stepper, launched with the first completing the family look cardio line. integrated water bottle, personal stereo, towel and reading material holder. 2006 Star Trac launches three new strength lines: Impact Strength™ , 2002 Star Trac teams with Instinct™ and HumanSport™ . Spinning ® to launch all-new line of Spinner ® bikes. 2007 Star Trac launches new E Series complete cardio 2002 Star Trac launches Pro entertainment line that offers Series treadmills with new user- integrated iPod® connectivity. focused features such as personal fans and weight scale. 2008 Star Trac launches new embedded touch screens providing the most intuitive, motivational and relevant interface ever. 06
  6. 6. WORLD HEADQUARTERS 14410 Myford Road, Irvine, California 92606 USA Tel +1 (714) 669 1660 Corp +1 (800) 228 6635 Fax +1 (714) 838 6286 EUROPE HEADQUARTERS Unit 4, The Gateway Centre, Coronation Road Cressex Business Park, High Wycombe, Bucks HP12 3SU United Kingdom Tel +44 (0) 1494 688260 Fax +44 (0) 1494 688269 ASIA HEADQUARTERS No. 39A Jalan Pemimpin, Halcyon Building #01-02, Singapore 577183 Tel +65 6255 6252 Fax +65 6255 1501 SPIN FITNESS™ 2111 Narcicus Court, Venice, California 90291 USA Tel +1 (310) 823 7008 Corp +1 (800) 847 7746 Fax +1 (310) 823 7408 SPIN FITNESS™ EUROPE Scheldeweg 3, Maassluis 3144 ES, The Netherlands Tel +31 (0) 10 590 45 08 Fax +31 (0) 10 590 00 54 © 2008 Star Trac. All rights reserved. Star Trac, the Star Trac logo, Soft Trac and Dynamic Heart Rate Control are registered trademarks of Unisen, Inc. Aero Bar, Famous Steps, SelectFit, HumanSport, Impact Strength, Instinct, and Instinct Circuit Program are trademarks of Unisen, Inc. SPIN®, Spinning®, Spinner®, Spin Fitness™ and the Spinning logo are registered trademarks of Mad Dogg Athletics, Inc. Polar is a registered trademark of Polar Electro, Inc. Lock N Load is a trademark of Innovative Strength Technology, LLC. MaxRack is a registered trademark of MaxRack, Inc. iPod is a registered trademark of Apple, Inc. © 2008 MYE Entertainment LLC. MYE, MYE Entertainment and Fit3 are trademarks of MYE Entertainment LLC. Netpulse is a trademark of Netpulse LLC. Koko, Smartrainer and Koko Key are registered trademarks of Koko Fitness LLC.