Twitter TLKN 2013

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  • Hi. My name is xx xx. I am a xx at Twitter.To give me a sense of the room, by a show of hands… how many of you have a Twitter account. Either a personal one or one that you manage closely for your company?Ok. How many of you log in to it at least twice a week? Ok. How many of you Tweet? Thanks.<click>
  • At the heart of every conversation is a Tweet. Tweets are the atomic unit on Twitter, and they enable conversations - like this one from Bubba Watson, the American professional golfer, about Barack Obama.You can see Bubba’s picture and his name along with the 140 characters of text that make up his Tweet.This Tweet sparks conversation in four ways.First, other users can reply directly to Bubba, like Derek Jensen did. Derek is an average person who got to engage directly with Bubba in conversation on Twitter.Second, users can effectively endorse and pass on a Tweet by retweeting it. When Erin Ward retweeted Bubba’s Tweet, all of Erin’s followers saw Bubba’s Tweet in their timeline just as you see it here. They see all of Bubba’s content, and they see that Erin is the one that passed on his message to them.Third, users can favorite a Tweet, as Emily Price did here. When Emily’s followers looked at the activity in their network, they will see Bubba’s Tweet and be able to interact with it.Lastly, all of Bubba’s followers will see his Tweet in their timeline.<click>
  • At the heart of every conversation is a Tweet. Tweets are the atomic unit on Twitter, and they enable conversations - like this one from Bubba Watson, the American professional golfer, about Barack Obama.You can see Bubba’s picture and his name along with the 140 characters of text that make up his Tweet.This Tweet sparks conversation in four ways.First, other users can reply directly to Bubba, like Derek Jensen did. Derek is an average person who got to engage directly with Bubba in conversation on Twitter.Second, users can effectively endorse and pass on a Tweet by retweeting it. When Erin Ward retweeted Bubba’s Tweet, all of Erin’s followers saw Bubba’s Tweet in their timeline just as you see it here. They see all of Bubba’s content, and they see that Erin is the one that passed on his message to them.Third, users can favorite a Tweet, as Emily Price did here. When Emily’s followers looked at the activity in their network, they will see Bubba’s Tweet and be able to interact with it.Lastly, all of Bubba’s followers will see his Tweet in their timeline.<click>
  • Hi. My name is xx xx. I am a xx at Twitter.To give me a sense of the room, by a show of hands… how many of you have a Twitter account. Either a personal one or one that you manage closely for your company?Ok. How many of you log in to it at least twice a week? Ok. How many of you Tweet? Thanks.<click>
  • Twitter TLKN 2013

    1. 1. Twitter en #LATAM @TwitterAds | Confidential 1
    2. 2. Seis años de crecimiento constante400M+Usuarios únicos por mes140M+Usuarios activos340M+Tweets por dia2006 2012 Source: Twitter internal data @TwitterAds | Confidential 2
    3. 3. 100M+ usuarios activos fuera de USAmérica Latina es una de las regiones con mayor crecimiento. Source: Twitter internal data, Q1 2012. Active users are Twitter account holders who have logged in via any platform within the past 30 days. 2% of accounts are from unidentifiable sources. African active user data include users in the Middle East. @TwitterAds | Confidential 3
    4. 4. Usuarios por paísTwitter duplicó sus usuarios activos en 2011 – Y el crecimiento continúa ! Source: Twitter internal data, Q1 2012. Active users are Twitter account holders who have logged in via any platform within the past 30 days. @TwitterAds | Confidential 4
    5. 5. Productos Promocionados. 1 2 3 Incremente sus Extienda su Aumente su seguidores alcance exposición Cuentas Tweets Trends Promocionadas Promocinados Promocionados @TwitterAds | Confidential 5
    6. 6. Cuentas PromocionadasConstruya lealtad de marca | Incremente su earned media | Extienda su comunidadSegmentación por interés: • Intereses algorítmicamente determinados por las cuentas que siguen los usuarios. • La segmentación algorítmica puede ser complementada utilizando palabras claves basadas en distintos intereses.Segmentación geográfica:• Por país y por metro áreas en los Estados UnidosCosto por follower (CPF): All Promoted Accounts • Pague solo cuando un usuario are clearly marked with comienza a seguirlo. a promoted icon @TwitterAds | Confidential 6
    7. 7. Tweets PromocionadosApmlifique conversaciones | Participe en tiempo real | Genere engagementOpciones de SegmetacionSegmentación por interés enTimeline : Apunte a usuariossimilares a sus seguidoresSegmetnación por keywords en Promoted Tweets are clearlySearch Sume Relevancia marked with a promoted iconCost por Engagement (CPE)Pague solo por Engagement:Click, Favorite, Retweet, Reply @TwitterAds | Confidential 7
    8. 8. Tweets PromocionadosAmplifique conversaciones | Participe en tiempo real | Genere engagementTargeting optionsPlacement: in search results or timelines toFollowers and/or Follower lookalikesBy interest:-Top 25 interest categories-More focused 350 second level interests-Custom target by combining millions of@usernamesDevice: iPhone, Android, Blackberry, desktop Promoted Tweets are clearlyGeography: country-level marked with a promoted iconCost per engagement (CPE) pricingPay only when a user engages - defined as aclick, favorite, retweet, or replySecond price auction; minimum bid is 1¢ @TwitterAds | Confidential 8
    9. 9. Trends PromocionadosAnuncie | Genere conversaciones | De el puntapié a sus eventos Ubicación Fija: • #1 posición en el modulo de Tendencias, tanto en el timeline de los usuarios, como en dispositivos moviles. • Engagement rate promedio de .30% en el Trend, y de entre 7% - 10% en el Tweet Promocionado asociado al Trend. Anunciante exclusivo • Anunciante único por 24hs • Precio fijo, reservado por orden de llegada. • Campañas Globales disponibles. @TwitterAds | Confidential 9
    10. 10. Capacidad de Segmentación Intereses Seguidores Look-a-likes Búsqueda Mobile Geo Apunte a Apunte a sus Apunte a Apunte a Apunte a Apunte a usuarios seguidores usuarios usuarios que usuarios “on usuariosbasandose en similares a sus estan buscando the go” basados en susus intereses seguidores keywords ubicacion geogràficaHaga llegar su Aumente sus Potencie su Sume Llegue al punto Explote nichos mensaje. base orgánica. alcance. Relevancia. de venta. de mercado. @TwitterAds | Confidential 10
    11. 11. #gracias @TwitterAds | Confidential 11

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