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Curso de SEO - Aula 8White Hat vs. Black Hat Autor: Diego Ivo, CEO da Conversion
Curso de SEO > Aula 8                           #OpenSEO         White Hat vs. Black Hat vs. Gray Hat> White Hat é quem se...
Curso de SEO > Aula 8               #OpenSEO               O lado negro da             força é mais rápido.               ...
Curso de SEO > Aula 8                  #OpenSEO                Black Hat: caminho curto?                                  ...
Curso de SEO > Aula 8                           #OpenSEO                   Problemas de Black Hat> Pode ganhar rápido, mas...
Curso de SEO > Aula 8                        #OpenSEO                         Conheça o inimigo> Técnicas que o black hat ...
Curso de SEO > Aula 8                          #OpenSEO                          Faça SEO White Hat> Resultados em longo p...
Técnicas Black Hat
Curso de SEO > Aula 8                         #OpenSEO                            Texto escondido> Esconder textos no site...
Curso de SEO > Aula 8                         #OpenSEO                          Link escondido> Display:none> Links imperc...
Curso de SEO > Aula 8                          #OpenSEO                         Keyword Stuffing> Repetição de palavras-ch...
Curso de SEO > Aula 8                                   #OpenSEO                                  Doorway Pages> Criar pág...
Curso de SEO > Aula 8                                         #OpenSEO                                            Cloaking...
Curso de SEO > Aula 8                                    #OpenSEO                             Cópia de Conteúdo> Deve-se m...
Curso de SEO > Aula 8                        #OpenSEO                            Plágio parcial> Todo texto deve ser escri...
Curso de SEO > Aula 8                      #OpenSEO                        Textos “Gerados”> Softwares que criam textos> T...
Curso de SEO > Aula 8                #OpenSEO                        Link Farms
Curso de SEO > Aula 8                                        #OpenSEO                                    Troca de Links   ...
Curso de SEO > Aula 8                                       #OpenSEO                                Links Recíprocos  Pode...
Curso de SEO > Aula 8                              #OpenSEO                          Compra de Links> É lícito comprar lin...
Curso de SEO > Aula 8                   #OpenSEO               Publieditoriais sem nofollow> Publieditorial = patrocinar u...
Curso de SEO > Aula 8                        #OpenSEO                    Links com Redirect 301                 Redirect  ...
Curso de SEO > Aula 8                      #OpenSEO                    Submissão automática> Cadastro em diretórios de sit...
Curso de SEO > Aula 8                          #OpenSEO                          SPAM em fórum> Criar tópicos inúteis> Com...
Curso de SEO > Aula 8                          #OpenSEO                           SPAM em Blog> Submter comentários automa...
Curso de SEO > Aula 8                        #OpenSEO                            Link-bait SPAM> Armadilhas para conseguir...
Curso de SEO > Aula 8                          #OpenSEO                         Infográfico SPAM> Fique atento e não use k...
Curso de SEO > Aula 8                            #OpenSEO                              Robot CTR> Toda requisição automáti...
Curso de SEO > Aula 8                       #OpenSEO                  Criar falsos perfis em sites> Criar perfis para mani...
A arte de ser White Hat
Curso de SEO > Aula 8               #OpenSEO         Diretrizes de Qualidade do Google  http://conv.ly/diretrizes
Curso de SEO > Aula 8                           #OpenSEO                  O que é SEO White Hat?1. Seguir diretrizes de qu...
Curso de SEO > Aula 8                          #OpenSEO                          Intenção = atos> A minha intenção não é s...
Curso de SEO > Aula 8                             #OpenSEO                        Entenda seu usuário> Converse com eles, ...
Curso de SEO > Aula 8                   #OpenSEO               Produza o melhor conteúdo> Seja especialista em algo> Jamai...
Curso de SEO > Aula 8                          #OpenSEO                        Faça o melhor site> Torne-se autoridade em ...
Curso de SEO > Aula 8                              #OpenSEO                           Seja inovador> Identifique demandas ...
Curso de SEO > Aula 8                               #OpenSEO                           Última palavra> Para quase toda téc...
Curso de SEO > Aula 8                                        #OpenSEO                                     Lição de Casa 1....
Curso de SEO > Aula 8   #OpenSEO                               40
Curso de SEO > Aula 8                     #OpenSEO                           Próxima aula  1. Ferramentas de SEO.
Até a próxima aula!  Siga @conversion_br e @diegoivo  www.conversion.com.br/openseoSeja notificado sobre próximas aulas do...
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White Hat vs. Black Hat SEO - Aula 8 - Curso de SEO

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Nesta aula, apresentamos todas as técnicas de Black Hat para que o profissional de SEO tenha o máximo de conhecimento e evite problemas em suas estratégias de SEO futuras. Justamente por isso, faz-se uma apresentação e defesa das técnicas de SEO e de seus benefícios no médio e longo prazo, bem como uma explicação teórico do que é e como fazer SEO White Hat.

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White Hat vs. Black Hat SEO - Aula 8 - Curso de SEO

  1. 1. Curso de SEO - Aula 8White Hat vs. Black Hat Autor: Diego Ivo, CEO da Conversion
  2. 2. Curso de SEO > Aula 8 #OpenSEO White Hat vs. Black Hat vs. Gray Hat> White Hat é quem segue as diretrizes> Black Hat é quem manipula os algoritmos> Gray Hat é quem se arrisca, não é santo nemtem culpa no cartório
  3. 3. Curso de SEO > Aula 8 #OpenSEO O lado negro da força é mais rápido. 3
  4. 4. Curso de SEO > Aula 8 #OpenSEO Black Hat: caminho curto? 4
  5. 5. Curso de SEO > Aula 8 #OpenSEO Problemas de Black Hat> Pode ganhar rápido, mas cedo ou tarde perde> Erro mancha o futuro> Grande risco de ser banido do Google
  6. 6. Curso de SEO > Aula 8 #OpenSEO Conheça o inimigo> Técnicas que o black hat faz> Saber identificar para não usá-las> Saber precaver
  7. 7. Curso de SEO > Aula 8 #OpenSEO Faça SEO White Hat> Resultados em longo prazo> Consciência tranqüila> Resultados duradouros
  8. 8. Técnicas Black Hat
  9. 9. Curso de SEO > Aula 8 #OpenSEO Texto escondido> Esconder textos no site> Texto e fundo da mesma cor> Display:none
  10. 10. Curso de SEO > Aula 8 #OpenSEO Link escondido> Display:none> Links imperceptíveis> Uma coisa para o robô, outra para usuário
  11. 11. Curso de SEO > Aula 8 #OpenSEO Keyword Stuffing> Repetição de palavras-chave> Cálculos de densidade, escrever para robô> Está sendo satisfatoriamente bem combatidopelo Google
  12. 12. Curso de SEO > Aula 8 #OpenSEO Doorway Pages> Criar páginas inúteis com foco em palavras-chave> Páginas para robôs, não para usuário> Criar páginas semelhantes, para otimizar duaspalavras-chave Esta é uma técnica que pode ser usada para o bem, conforme falei em outras aulas.
  13. 13. Curso de SEO > Aula 8 #OpenSEO Cloaking> Mostrar páginas diferentes para robô e parausuário> Cloaking por user-agent (identificarequisitante)> Cloaking por endereço de IP Caso famoso: NY Times usou cloaking para deixar Google indexar seu site, mas usuário precisava logar-se. Mas hoje há outros meios de liberar o acesso.
  14. 14. Curso de SEO > Aula 8 #OpenSEO Cópia de Conteúdo> Deve-se mencionar a fonte> Deve-se ter autorização, expressa ou implícita> Cópia de artigo pode gerar punições Eventualmente, artigos podem ser publicados em sites diferentes. Há conteúdos de e-commerce duplicados. Letras de música são sempre as mesmas.
  15. 15. Curso de SEO > Aula 8 #OpenSEO Plágio parcial> Todo texto deve ser escrito do zero> Sem a “desculpinha” de que alterou poucacoisa> Verifique no copyscape.com
  16. 16. Curso de SEO > Aula 8 #OpenSEO Textos “Gerados”> Softwares que criam textos> Tradutores automáticos
  17. 17. Curso de SEO > Aula 8 #OpenSEO Link Farms
  18. 18. Curso de SEO > Aula 8 #OpenSEO Troca de Links Pode ser feita, com muito cuidado. Dica: usar nofollow.
  19. 19. Curso de SEO > Aula 8 #OpenSEO Links Recíprocos Podem muitas vezes ser naturais. Problema é quando isso torna-se abusivo.
  20. 20. Curso de SEO > Aula 8 #OpenSEO Compra de Links> É lícito comprar links, desde que use nofollow> Um dos principais fatores de punição
  21. 21. Curso de SEO > Aula 8 #OpenSEO Publieditoriais sem nofollow> Publieditorial = patrocinar um post> Vale mesma regra de usar nofollow
  22. 22. Curso de SEO > Aula 8 #OpenSEO Links com Redirect 301 Redirect 301> Links são feitos via redirect 301> Links mais fáceis de se remover> Mais difíceis de o algoritmo identificar
  23. 23. Curso de SEO > Aula 8 #OpenSEO Submissão automática> Cadastro em diretórios de site> Cadastro em diretórios de artigo> Submissão de conteúdo social paraagregadores, redes socais, fórum, etc.
  24. 24. Curso de SEO > Aula 8 #OpenSEO SPAM em fórum> Criar tópicos inúteis> Comentar sem agregar valor, inserindo link
  25. 25. Curso de SEO > Aula 8 #OpenSEO SPAM em Blog> Submter comentários automaticamente> Comentar sem agregar valor, inserindo link
  26. 26. Curso de SEO > Aula 8 #OpenSEO Link-bait SPAM> Armadilhas para conseguir link> Tornar obrigatório link
  27. 27. Curso de SEO > Aula 8 #OpenSEO Infográfico SPAM> Fique atento e não use keyword exata nocódigo HTML com backlink> Infográficos de baixa qualidade e com focoúnico e exclusivo em link building
  28. 28. Curso de SEO > Aula 8 #OpenSEO Robot CTR> Toda requisição automática é proibida> Softwares que realizam consulta e simulamclique> Tentativa de fraudas ranking, com melhor CTRque concorrentes
  29. 29. Curso de SEO > Aula 8 #OpenSEO Criar falsos perfis em sites> Criar perfis para manipulação> Criar perfis só para agregar links
  30. 30. A arte de ser White Hat
  31. 31. Curso de SEO > Aula 8 #OpenSEO Diretrizes de Qualidade do Google http://conv.ly/diretrizes
  32. 32. Curso de SEO > Aula 8 #OpenSEO O que é SEO White Hat?1. Seguir diretrizes de qualidade do Google2. Nunca manipular os algoritmos do Google3. Fazer bem intencionado o que é melhor parausuário Em resumo: estar bem intencionado
  33. 33. Curso de SEO > Aula 8 #OpenSEO Intenção = atos> A minha intenção não é subjetiva?> Mas a minha intenção se manifesta em ações> Certo ou errado, é o Google quem julga
  34. 34. Curso de SEO > Aula 8 #OpenSEO Entenda seu usuário> Converse com eles, faça entrevistasespontâneas> Acompanhe a taxa de rejeição e de fidelização> Consiga ser indicado aos amigos dos seusleitores, clientes, etc.
  35. 35. Curso de SEO > Aula 8 #OpenSEO Produza o melhor conteúdo> Seja especialista em algo> Jamais copie conteúdo> Escreva algo como ninguém nunca fez
  36. 36. Curso de SEO > Aula 8 #OpenSEO Faça o melhor site> Torne-se autoridade em algum assunto> Conquiste leitores, seja influente> Esteja à frente de seus concorrentes, sejacopiado por eles
  37. 37. Curso de SEO > Aula 8 #OpenSEO Seja inovador> Identifique demandas do público.> Crie algo tão bom que as pessoas queiram falarsobre.> Não seja medíocre. Não copie os gringos.Criatividade é conhecimento aplicado.
  38. 38. Curso de SEO > Aula 8 #OpenSEO Última palavra> Para quase toda técnica black hat, há umcorrespondente white hat.> Reflita sobre o por quê de algo ser consideradowhite ou black hat.> Não faça algo de que possa se arrependeramanhã.
  39. 39. Curso de SEO > Aula 8 #OpenSEO Lição de Casa 1. Reflita sobre o seu trabalho de SEO. 2. Se tiver feito, corrija o Black Hat. 3. Fique atento e descubra se seu concorrente está ou não fazendo black hat.
  40. 40. Curso de SEO > Aula 8 #OpenSEO 40
  41. 41. Curso de SEO > Aula 8 #OpenSEO Próxima aula 1. Ferramentas de SEO.
  42. 42. Até a próxima aula! Siga @conversion_br e @diegoivo www.conversion.com.br/openseoSeja notificado sobre próximas aulas do curso de SEO http://conv.ly/curso

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