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Southern Technologies Project


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Southern Technologies is a IT company who is looking into the idea of possibly marketing through social media. In this power point you can find some social media statistics which were conducted by the 2012 Social Media Marketing industry report. You can also view some of the benefits social media offers world wide for company's. Some of these benefits include relationships, brand awareness, consumer feedback , & credibility.

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Southern Technologies Project

  1. 1. How Social Media can benefit you.
  2. 2. Social Media in the Corporate WorldSocial media is an increasingly important part of anybusiness’s marketing and client base development platform.Having a flexible and well-managed presence in each of the“big three” (Facebook, Twitter, and Google+) will be a mustfor any business seeking to secure a place in both thetraditional and digital marketplace. Social Media hascreated a powerful online consumer platform. This newway of business marketing mediates company-consumercommunication in a whole new way. It allows for real timediscussions and responses 24/7-365 days a year, all aroundthe world through the internet and mobile devices.
  3. 3. Social Media Quick Facts:Here are some quick facts about the role social media is currentlyplaying in the business world, courtesy of the 2012 Social MediaMarketing Industry Report:1. 94% of all businesses with a marketing department used social mediaas part of their marketing platform.2. Almost 60% of marketers are devoting the equivalent of a full workday to social media marketing development and maintenance.3. 43% of people aged 20-29 spend more than 10 hours a week onsocial media sites.4. 85% of all businesses that have a dedicated social media platform aspart of their marketing strategy reported an increase in their marketexposure.5. 58% of businesses that have used social media marketing for over 3years reported an increase in sales over that period.-Forbes
  4. 4. Social Media Landscape in the IT Industry These are an example of just some of the opportunities that Southern Technologies could reach out to, and potentially build and maintain a strong business with. All of these companies rely on Information Technology as part of their interfractional organization.
  5. 5. Opportunities and Benefits for Southern Technologies Build authentic relationships and build strong relationships with key stakeholders such as • Prospects • Customers • Employees • Investors • The media Increased brand awareness and positioning. • As more people see your company name and the link to your site through social media, your brand becomes increasingly known among potential clients. Search engines optimization is increased • Through the increasing number of social media links directed to your webpage. • Through social media site conversations, your company webpage will gain traffic.
  6. 6. Benefits Continued Improved credibility by verifying business identity. • Continually maintaining a strong brand image will make your company trustworthy to consumers. • Trust is established through connections in online community discussions. Real-time and better communications with customers. • Social media allows you to connect with clients anywhere in the world in a timely manner to address their concerns. Discover more about the needs, wants, and desires of your clients. • Cost savings by not spending money where it is not needed. • Gain loyal clientele with this information.
  7. 7. ConclusionSocial Media has become the most powerful sourcefor information and communication betweenbusiness’s and consumers. The benefits social mediaprovides for any company especially SouthernTechnologies is remarkable. By adding social mediato your marketing strategy it is practically guaranteedto increase your company name and clientele base. Inaddition, as a result of all benefits social mediaprovides it will help Southern Technologies to reachits maximum potential.
  8. 8. ReferencesBosari, Jessica. Forbes. “The Developing Role of Social Media in the Modern Business World” 08 August 2012. Web. 25 November 2012. http://www.forbes .com/sites/moneywisewomen/2012/08/08/the- developing-role-of-social-media-in-the-modern-business-world/.Career Education Corporation. My Unique Student Experience. “Social Media and the Coporate World.” copyright 2010. 25 November 2012