We learn evrything about his company, his challenges-pain points, we believed in them
Content marketing is about drawing attention to the content on your website; social media marketing is about encouraging engagement on the various social media forums out there in cyberspace 1. general observations: what are the common threads between the client and their competitors? What could be done better? Note the gaps in content and where gains can be made. 2. Start to get a feel for how the online community operates (posting frequency, content type, tone, etc.). 4. his helps to provide a more engaging user experience and it also gives the opportunity for link and egobait. You can always publish a post and alert the author that you liked one of their articles and mentioned it in your post.
5. Provide something of value. Be authentic (with a voice). Each platform is different, audience, bahiaviours, expectations. Customize your messages. Try to publish in different times, days, hoursr, reduce/inscrease frequency. 6. Analyse you retweet, mentions, or try direct engagement. (twitter or email).
Social media agile marketing
1. WANNA BE SOCIAL AGILE ? WHY ?2. HOW TO BE SOCIAL AGILE ?3. WHICH TOOLS SHOULD YOU USE?4. EXAMPLES OF WONDER BRAND
OUR CLIENTS FINALLY UNDERSTAND WHAT WE ARETRULY DOING…AND EVEN HELP US…(no no I’m serious !) - We are TRANSPARENT (Use this amazing Tool : Trello) - We COMMUNICATE better - We get in our client’s WORLD - We COLLABORATE together
The acquisition phase is the key of your future success1. Explain the Agile Methodology to your clients2. Tell what we expect from them3. Ask them what they are committing to do4. Tell them what do they expect from us
The collaboration Client/Agency is so essential
Your clients should dedicate on average 10 hours/week on social media!CAN’T DO IT CAN DO IT WE ARE HERE ! Don’t worry YOUR STAFF LOVE IT !! (hey We are still here to guide you !!)
(I give him my super power ) NOW, HERE ARE SOME EXAMPLES ON : HOW TO BE AWESOME !!
Kraft launched an interesting campaign onTwitter:Whenever two people individually used thephrase "mac & cheese" in a tweet, Kraft sentboth a link pointing out the "Mac & Jinx“The first one to reply back got five free boxesof Kraft Mac & Cheese plus a t-shirt.
HAVE YOU HEARD ???WHAT WOULD YOU IF YOU WERE ONLINE MARKETING MANAGER ???
On 2013, March 15th, Apple was reported to treat Chinese consumers at a different standard interms of after service.Chinese consumers can’t get a brand-new back cover as claimed in the ads of Apple and eventhe warranty is much shorter than that in US.However, Apple has taken no reaction against the crisis?!Over 2 million posts on Sina Weibo, no reaction from Apple’s PRThousands of media are criticizing the behavior of Apple, still no reaction from Apple’s PR