Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social media agile marketing

1,036 views

Published on

How to be agile for your social media strategies?
-Advantages of being SOCIAL AGILE -How to be social agile
-Which tools should you use?
-Examples
EXAMPLES OF WONDER BRAND

Published in: Business
  • Be the first to comment

Social media agile marketing

  1. 1. MARCH 2013
  2. 2. 1. WANNA BE SOCIAL AGILE ? WHY ?2. HOW TO BE SOCIAL AGILE ?3. WHICH TOOLS SHOULD YOU USE?4. EXAMPLES OF WONDER BRAND
  3. 3. #ElodieMariettecn.linkedin.com/in/elodiemarietteseochina/ elodiemariette3@gmail.com
  4. 4. WANNAWANNA BE SOCIAL AGILE ??
  5. 5. Improve your reactivity : Take advantage of news, buzz and be the first one who talk about it !
  6. 6. UsOur client
  7. 7. Help you to know better your target audience :After trying a lot of little campaigns, we know what works or not.So don’t be afraid to test…
  8. 8. Create content with high value : Once you are “done” with your content planning, you can concentrate your efforts in NEWS/BUZZ HIGH VALUE content
  9. 9. Having a strong/ funny voice has more valuethan 100,000 contents :BE REMARKABLE. BE ORIGINAL. BE REAL. BE FUNNY.JUST be YOUR BRAND !
  10. 10. 5. Have HigherCustomer Satisfaction
  11. 11. OUR CLIENTS FINALLY UNDERSTAND WHAT WE ARETRULY DOING…AND EVEN HELP US…(no no I’m serious !) - We are TRANSPARENT (Use this amazing Tool : Trello) - We COMMUNICATE better - We get in our client’s WORLD - We COLLABORATE together
  12. 12. How to be Agile in Social Media ?
  13. 13. The acquisition phase is the key of your future success1. Explain the Agile Methodology to your clients2. Tell what we expect from them3. Ask them what they are committing to do4. Tell them what do they expect from us
  14. 14. The collaboration Client/Agency is so essential
  15. 15. Your clients should dedicate on average 10 hours/week on social media!CAN’T DO IT CAN DO IT WE ARE HERE ! Don’t worry YOUR STAFF LOVE IT !! (hey We are still here to guide you !!)
  16. 16. NOW WE CAN WORK TOGETHER….
  17. 17. I give you now :2 SECRETS ABOUTAGILE SOCIAL MEDIA !!!SHHHHHHHHUT
  18. 18. 1. Once your main content is ready, focus what it is HOT !!
  19. 19. 2. Every 2 weeks, with your client,-Analyze your past campaignsWhat did work/didn’t work/what can you improve?-Prepare your next 2 campaignsWhat can you do? What can you try?
  20. 20. Ok OK…. (You are about to say : Weknow you are Wonder Woman of Social… But, In concrete terms…Which tools can help me to have moreadaptable content?
  21. 21. HERE ARE THE 15 TOOLS YOU MUST USE FOR YOUR CONTENT :
  22. 22. 1. http://www.google.com/alerts
  23. 23. 2. http://www.buzzfeed.com
  24. 24. 3. http://www.socialmention.com/
  25. 25. 4. http://technorati.com/
  26. 26. 5. http://whostalkin.com/
  27. 27. 6. http://backtweets.comhttp://backtweets.com
  28. 28. 7. http://www.chinaxinwen.cn/
  29. 29. 8. http://www.weiboreach.com/
  30. 30. 9.http://research.jmsc.hku.hk/social/obs.py/sinaweibo/#
  31. 31. 10. http://www.tduanzi.com/topic/
  32. 32. 11. http://offbeatchina.com/
  33. 33. 12. http://www.chinasmack.com/
  34. 34. 13. http://www.weibowatcher.com/
  35. 35. 14. http://www.bloglines.com/
  36. 36. 15. http://getpocket.com/add
  37. 37. (I give him my super power ) NOW, HERE ARE SOME EXAMPLES ON : HOW TO BE AWESOME !!
  38. 38. Kraft launched an interesting campaign onTwitter:Whenever two people individually used thephrase "mac & cheese" in a tweet, Kraft sentboth a link pointing out the "Mac & Jinx“The first one to reply back got five free boxesof Kraft Mac & Cheese plus a t-shirt.
  39. 39. HAVE YOU HEARD ???WHAT WOULD YOU IF YOU WERE ONLINE MARKETING MANAGER ???
  40. 40. On 2013, March 15th, Apple was reported to treat Chinese consumers at a different standard interms of after service.Chinese consumers can’t get a brand-new back cover as claimed in the ads of Apple and eventhe warranty is much shorter than that in US.However, Apple has taken no reaction against the crisis?!Over 2 million posts on Sina Weibo, no reaction from Apple’s PRThousands of media are criticizing the behavior of Apple, still no reaction from Apple’s PR
  41. 41. Time to EAT… I’m hungry !
  42. 42. THANK YOU GUYS !

×