CDRLive & CDRInsight,CDR Verileri ile Đs Zekası ve Kullanım Örnekleri

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CDRLive & CDRInsight,CDR Verileri ile Đs Zekası ve Kullanım Örnekleri

  1. 1. <Insert Picture Here> CDRLive & CDRInsight CDR Verileri ile Đş Zekası ve Kullanım Örnekleri Bülent Ünsal – Đş Geliştirme Müdürü
  2. 2. How to Deploy a DW? Oracle can provide; Data Total Customer • DBA Support • Tools Warehouse Development Data Based on a Data Model • Consulting Delivery of Warehouse & Experience Oracle DW Experience Data Prebuilt / Packaged • Ready Solution Warehouse Solution Oracle Communications Oracle Confidential Monday, 09 November 2009 Page 2
  3. 3. Prebuilt / Package Solution - Offering • Oracle and LGR have collaborated to create a single, packaged solution for Telco customers, delivering out-of-the- box business benefits within a matter of weeks. • AT&T experienced a 200% ROI in Year 1, Telstra achieved a 300% ROI – the question is, which network operator is next? CDRinsight Logo on White • The CDRlive-CDRinsight package includes all of the following: • CDRlive Software • Hardware • CDRinsight Software • Installation • Oracle DB EE • Consulting • Oracle Partitioning • Oracle BI EE Plus Oracle Communications Oracle Confidential Monday, 09 November 2009 Page 3
  4. 4. About LGR • Supplier of the world’s leading, end-to-end Data Warehouse and BI system for Telco operators • Focus exclusively on the Telecommunications industry • Leading partner of Oracle in telco • End-to-end solution: ETL DW BI
  5. 5. Background • LGR is a leading Oracle partner for very large Data Warehouses • Invited to be a beta-tester of Exadata in 2007 • Based on results shown, LGR was featured in Larry Ellison’s Keynote at Oracle OpenWorld 2008 • Currently working on numerous Exadata engagements globally • First Exadata install was True Move in Thailand (20M subscribers)
  6. 6. G389719042005.jpg The Champion • Large production site • DW – 2 x 310 TB usable (1.2 PB raw) – Oracle 10g R2 RAC on HP Superdome (HP-UX) – Real time loading of 4 billion rows per day (~50,000/sec) – Supports up to 2,500 concurrent users – Simultaneous load-query
  7. 7. Apple iPhone® – CDRlive behind the launch of the 2G and 3G Apple iPhone® – Ongoing reporting delivered to both AT&T and Apple
  8. 8. Recognition and Awards • Oracle Data Warehouse Architect of the Year, 2008 – Hannes van Rooyen – Chief Architect, LGR Telecommunications • LGR featured in numerous media titles
  9. 9. What is CDRlive & CDRinsight? CDRinsight Logo on White • The world’s leading ETL, Data • Advanced BI architecture designed Warehouse, Analysis and Reporting specifically for telecoms operators system for telcos • Based on Oracle BI EE suite • Focus is exclusively on telecoms • Jointly developed by LGR and Oracle • ETL of all event records from switch • Leverages the advanced capabilities to database of CDRlive to deliver real-time insight • Integration of all supplementary to users in multiple business areas. data (e.g. billing, HLR etc.) • Specific modules for key business units (e.g. marketing, network) Oracle Communications Oracle Confidential Monday, 09 November 2009 Page 9
  10. 10. What is CDRlive & CDRinsight? Extraction Transformat Analysis ion Data Reporting Enrichment Warehouse Data Mining Loading ETL + DW + BI CDRinsight Logo on White Oracle Communications Oracle Confidential Monday, 09 November 2009 Page 10
  11. 11. Beyond just ETL ETL • Extraction and transformation of data • All traffic types (Mobile, Fixed, IP, Multimedia etc.) • All network types (GSM, GPRS, UMTS, CDMA, EVDO etc.) • All network vendors (Ericsson, Nokia, Alcatel, Nortel etc.) • Enrichment of data • Profiling and summarization • Pre database for downstream query optimization • Loading into Oracle DW OCE SS PR IME L-T REA Oracle Communications Oracle Confidential Monday, 09 November 2009 Page 11
  12. 12. Extreme Oracle DW • Date Warehouse based on Oracle 10g/11g • Includes RAC, Partitioning, Parallel query • Built on Traditional or Oracle Exadata infrastructure • Simultaneous, real-time loading and query • Proven scaling to 300 TB + HIGH LY SCAL ABLE Oracle Communications Oracle Confidential Monday, 09 November 2009 Page 12
  13. 13. Intelligence delivered BI • CDRinsight • BI with telco-specific data marts • Dashboard-driven using Oracle BI EE BI A CCEL ERAT OR Oracle Communications Oracle Confidential Monday, 09 November 2009 Page 13
  14. 14. Why Oracle? (An LGR perspective) • CDRlive integrates with ANY BI suite and LGR customers use a range of BI tools • LGR chose to partner with Oracle for BI because: – Oracle has a strong, dedicated focus on telecoms – Leverages the advantages of the Oracle DW – Other BI products are in a state of flux – e.g. BO, Cognos – LGR has had a chance to independently review all BI suites and has witnessed what works best at its customers – and it is Oracle. – Functionality – Cost
  15. 15. Architecture Scalable, flexible, robust real-time historical Oracle Communications Oracle Confidential Monday, 09 November 2009 Page 15
  16. 16. Business Areas Customer Service Analysis IMEI Investigation Consumer KPIs -Customer Base Traffic Overview -Usage Churn and Growth -Roaming Traffic by Tariff -Visitors Traffic by Direction Corporate New Products Under Focus -Customer Base New Tariffs Under Focus -Usage Handset Revenue Handsets Manufacturer Breakdown Handsets Model Breakdown Handset Dropped Calls by State Cell Analysis Handset Dropped Calls by Make Data Traffic Handset Dropped Calls by Model Visitors Handset Revenue Voice Traffic Calls by MSISDN Oracle Communications Oracle Confidential Monday, 09 November 2009 Page 16
  17. 17. User Communities • The result is a multi-dimensional EDW • Pre-configured for distinct user communities: • Customer Management • Product Management • Network Engineering • Customer Care • Executive • Detail on each of these user groups follows • Dashboard examples are drawn directly from CDRinsight Oracle Communications Oracle Confidential Monday, 09 November 2009 Page 17
  18. 18. Customer Management • CDRlive & CDRinsight provide a detailed view of subscribers base for better customer management • Provides users with an in-depth view of: • Customer base by demographics (age, gender, segment) • Customer base by region/market • Corporate/Consumer usage • Pre-paid vs. Post-paid • Customer Experience (by any indicator – e.g. dropped calls) • Churn Prediction • Customer profitability Oracle Communications Oracle Confidential Monday, 09 November 2009 Page 18
  19. 19. Demographic View Oracle Communications Oracle Confidential Monday, 09 November 2009 Page 19
  20. 20. Corporate Usage Oracle Communications Oracle Confidential Monday, 09 November 2009 Page 20
  21. 21. Consumer Usage Oracle Communications Oracle Confidential Monday, 09 November 2009 Page 21
  22. 22. Roamers Oracle Communications Oracle Confidential Monday, 09 November 2009 Page 22
  23. 23. Product Management • CDRlive & CDRinsight provide a detailed view of: • All devices on the network (by vendor, by type – e.g. GSM vs 3G) • All services on the network (e.g. Mobile TV, PTT, GPS, MMS etc.) • All data is usage-based and time-relevant • This provides a clear understanding of the “when” and “why” customers use particular products and services • Detailed fault reporting (e.g. dropped calls) also provides for accurate, continuous and measurable improvement of products and services Oracle Communications Oracle Confidential Monday, 09 November 2009 Page 23
  24. 24. Subscribers by device manufacturer Oracle Communications Oracle Confidential Monday, 09 November 2009 Page 24
  25. 25. Subscribers by device model Oracle Communications Oracle Confidential Monday, 09 November 2009 Page 25
  26. 26. Revenue by product Oracle Communications Oracle Confidential Monday, 09 November 2009 Page 26
  27. 27. Faults by product Oracle Communications Oracle Confidential Monday, 09 November 2009 Page 27
  28. 28. Detailed Fault Reporting Example shows a dropped call drill- down – from state level to county and ultimately mast level. Drill downs can be performed using the intuitive maps, or alternatively through any of the variables presented in the tables Oracle Communications Oracle Confidential Monday, 09 November 2009 Page 28
  29. 29. Product Management – New Products • CDRlive and CDRinsight are ideal for the ongoing management of new products and services • Reports on: • Uptake: Number of users • Usage: Time and type of usage • Faults: For improvement of new product/service • CDRlive was the primary data source managing the global launch of the Apple iPhone Oracle Communications Oracle Confidential Monday, 09 November 2009 Page 29
  30. 30. New Product Reporting Oracle Communications Oracle Confidential Monday, 09 November 2009 Page 30
  31. 31. New Tariff Reporting Oracle Communications Oracle Confidential Monday, 09 November 2009 Page 31
  32. 32. Network Engineering • CDRlive & CDRinsight deliver critical information on network performance and optimisation • Provides engineers with an in-depth view of: • Network usage and performance by network element • Traffic demand (by region, by time of day etc.) • Traffic type analysis (voice, data, SMS etc.) • Route analysis • Fault analysis • Network comparisons (for carriers with more than one network) • Visitor traffic Oracle Communications Oracle Confidential Monday, 09 November 2009 Page 32
  33. 33. Cell Usage Oracle Communications Oracle Confidential Monday, 09 November 2009 Page 33
  34. 34. Voice Traffic Analysis Oracle Communications Oracle Confidential Monday, 09 November 2009 Page 34
  35. 35. Data Traffic Analysis Oracle Communications Oracle Confidential Monday, 09 November 2009 Page 35
  36. 36. Usage Profiles Oracle Communications Oracle Confidential Monday, 09 November 2009 Page 36
  37. 37. Visitor Traffic Oracle Communications Oracle Confidential Monday, 09 November 2009 Page 37
  38. 38. Fault Analysis Oracle Communications Oracle Confidential Monday, 09 November 2009 Page 38
  39. 39. Customer Care • CDRlive & CDRinsight deliver real time information to the point of contact with customers • Contact Centres • Stores • Typical subscriber look-up is < 5 seconds • All information is delivered in one intuitive screen • Customer details • Handset • Usage • Faults Oracle Communications Oracle Confidential Monday, 09 November 2009 Page 39
  40. 40. Customer Care Oracle Communications Oracle Confidential Monday, 09 November 2009 Page 40
  41. 41. IMEI Investigation Oracle Communications Oracle Confidential Monday, 09 November 2009 Page 41
  42. 42. Executive Management • A range of highly flexible dashboards provides executives with a headline view of KPIs • Subscriber growth • Subscriber revenue • Traffic volumes • Usage patterns • Churn • etc. • These dashboards can be adapted to reflect the KPI summaries relevant to any network Oracle Communications Oracle Confidential Monday, 09 November 2009 Page 42
  43. 43. KPI Headline View Oracle Communications Oracle Confidential Monday, 09 November 2009 Page 43
  44. 44. KPI - Traffic Oracle Communications Oracle Confidential Monday, 09 November 2009 Page 44
  45. 45. KPI - Churn Oracle Communications Oracle Confidential Monday, 09 November 2009 Page 45
  46. 46. CDRinsight Data-Mart A comprehensive set of star-schemas Handset Operator Cell Market Feature Geometry Time Network Subscriber Call Type Group Cell Domain Roaming Demographics Cell Faults Revenue Handset Tariff Subscriber Network Cell Usage Traffic Traffic Service Customer Provider Customer Handsets Data Usage Network Base Age Provider Subscriber Customer Handset Growth Usage Drops Visitors Roaming Commentary Usage Oracle Communications Oracle Confidential Monday, 09 November 2009 Page 46
  47. 47. CDRinsight Data-Mart For example, perform Subscriber Traffic analysis across 7 dimensions Handset Operator Cell Market Feature Geometry Time Network Subscriber Call Type Group Cell Domain Roaming Demographics Cell Faults Revenue Handset Tariff Subscriber Network Cell Usage Traffic Traffic Service Customer Provider Customer Handsets Data Usage Network Base Age Provider Subscriber Customer Handset Growth Usage Drops Visitors Roaming Commentary Usage Oracle Communications Oracle Confidential Monday, 09 November 2009 Page 47
  48. 48. Other User Communities • CDRlive also provides highly specialised modules and data mining for other specific users • Marketing: • Competitive analysis: A complete picture of all users on all networks • Marketing governance: Campaign Management, Loyalty Schemes • Finance • Revenue Assurance: Directly linking usage to billing • Fraud: Detection and prevention of fraud • Interconnect: Reporting and reconciliation of interconnect traffic • Least cost Routing: Analysis of traffic patterns Oracle Communications Oracle Confidential Monday, 09 November 2009 Page 48
  49. 49. The Key Benefits • Delivering analysis across all network usage data (through CDRlive), thereby driving more accurate and effective decision-making. • Multi-functional architecture that meets the business needs of users from multiple areas across the enterprise • High flexibility, allowing users to both drill through to deeper analysis, drill out to other data, and produce pixel-perfect reports without any dependence on IT • High scalability, with the proven ability to meet the needs of any size network, from a few thousand subscribers up to tens of millions. • High extensibility, facilitating the rapid addition of new functionality and the seamless integration into other enterprise applications • Proven evolution and development within an global customer base, including the extension to xDR functionality (any type of network usage – mobile, fixed- line or IP) Oracle Communications Oracle Confidential Monday, 09 November 2009 Page 49
  50. 50. Questions Oracle Communications Oracle Confidential Monday, 09 November 2009 Page 50
  51. 51. 5. ŞĐFRE 20 Oracle Communications Oracle Confidential Monday, 09 November 2009 Page 51

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