Talents Media - The Social Contest Company - Engage. Excite. Monetize.

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Talents Media - The Social Contest Company

We are specialized in 'upload, vote & win' contests as experience marketing.

We help you Engage your target audience online. Get them Excited so they often return and involve their friends. We then help you Monetize the enthusiasm.

This presentation
- introduces the concept of social contests
- how they add value to brands and content owners
- explains our contest platform TalentsChannel with its deep social media integration
- shows some case studies with great results and ROI on media spend
- explains what services we offer

For more info visit http://www.talentsmedia.com/

Feedback is always welcome : dick@talentsmedia.com

Published in: Business, Technology
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Talents Media - The Social Contest Company - Engage. Excite. Monetize.

  1. 1. contestexperiences<br /> ‘upload, vote & win’<br />Exploresynergies.<br />Amsterdam, September 2011<br />
  2. 2. let’s get personal first <br />whatyou do<br />what we do<br />contest platform<br />case examples & ROI<br />contestexperiences<br /> ‘upload, vote & win’<br />Exploresynergies.<br />Amsterdam, September 2011<br />
  3. 3. • create lasting value for brands, media companies & publishers<br />• based on establishing relationships with consumers<br />• through relevant and engaging contest experiences across all media<br />
  4. 4. How we serve you<br />• create, produce & deliver online contest experiences <br />• based on our social contest platform TalentsChannel<br />• delivering an engaged audience – ready for further marketing<br />We are creator of strong online brand experiences<br />Activator of social media communities<br />creative experiential marketing agency<br />delivery driven production company<br /> We deliver results to campaign managers now<br />and re-usable value for your future campaigns.<br />
  5. 5. How we serve you<br />• create, produce & deliver online contest experiences <br />• based on our social contest platform TalentsChannel<br />• delivering an engaged audience – ready for further marketing<br />• brands directly : 100% online & mobile experiences<br />• co-production : transmedia & social tv<br />• co-publishing : media platforms & publishers<br />
  6. 6. Upload vote & win.<br />Engage with and build large audiences<br />Discover who they are…<br /> … and what they like <br /> Create and manage <br /> brand dialogues…<br />
  7. 7. upload – vote & win.<br />sticky : game experiencereturn visits<br />viral : deepsocial media integration<br />
  8. 8. Social engagement engine<br />Owned, reusable content<br /> Earned views<br />Brand safety<br />Create brand ambassadors & brand loyalty<br />Conversion opportunities<br />Optimal use of peoples social media use<br />Strong campaign support<br />Experiential marketing tool<br />CONFIDENTIAL<br />© Copyright Talents Media BV<br />Engage with and create large audiences<br /> Discover who they are…<br /> … and what they like <br /> Create and manage brand dialogues…<br />
  9. 9. CONFIDENTIAL<br />© Copyright Talents Media BV<br />Contest Management Tool<br /><ul><li>powerful viral contest engine
  10. 10. leverage social media connections</li></ul>‘word of mouth marketing’<br /><ul><li>collect & qualify User Generated Content
  11. 11. opt-in databases for follow-up marketing
  12. 12. production back end</li></ul> set up and delivery of game play<br /> content moderation control<br /> editorial & storytelling<br /><ul><li>easy to adapt to new countries</li></li></ul><li>CONFIDENTIAL<br />© Copyright Talents Media BV<br />Contest Management Tool<br /><ul><li>powerful viral contest engine
  13. 13. leverage social media connections</li></ul> ‘word of mouth marketing’<br /><ul><li>collect & qualify User Generated Content
  14. 14. opt-in databases for follow-up marketing
  15. 15. production back end</li></ul> set up and delivery of game play<br /> content moderation control<br /> editorial & storytelling<br /><ul><li>easy to adapt to new countries</li></li></ul><li>CONFIDENTIAL<br />© Copyright Talents Media BV<br />Contest Management Tool<br /><ul><li>powerful viral contest engine
  16. 16. leverage social media connections</li></ul> ‘word of mouth marketing’<br /><ul><li>collect & qualify User Generated Content
  17. 17. opt-in databases for follow-up marketing
  18. 18. production back end</li></ul>set up and delivery of game play<br /> content moderation control<br /> editorial & storytelling<br /><ul><li>easy to adapt to new countries</li></li></ul><li>And this is howitworks…<br />CONFIDENTIAL<br />© Copyright Talents Media BV<br />Audience<br />Friends<br />Start media<br />Social Contest<br />Participants<br />conversion<br />1 participant 50voters 7.500 socialmedia updates<br />
  19. 19. CONFIDENTIAL<br />© Copyright Talents Media BV<br />… in all the right places<br />
  20. 20. CONFIDENTIAL<br />© Copyright Talents Media BV<br />typicalcampaign flow<br />
  21. 21. • create lasting value for brands, media companies & publishers<br />• based on establishing relationships with consumers<br />• through relevant and engaging contest experiences across all media<br />• case 1 : marketing / loyalty campaign for super market<br />• case 2 : marketing of entertainment brand<br />• case 3 : pre-promotion of format<br />
  22. 22. CONFIDENTIAL<br />© Copyright Talents Media BV<br />case 1: marketing / loyalty campaign for super market<br />Boekenbakkers<br />
  23. 23. Boekenbakkers<br />Inspiration<br />Aspiration<br />Fun<br />Family<br />Storytelling+<br />=<br />Converting into 750.000 books<br />Retail loyalty program<br />
  24. 24. Results after 2 weeks<br />2.060 contestants<br />>7,000 voters<br />>15,000 votes<br />25,000 comments<br />>3,500,000 social media updates/effect<br />600,000 pageviews onbb.nl<br />70,000 visits, time on site 10 minutes<br />CONFIDENTIAL<br />© Copyright Talents Media BV<br />case 1: marketing / loyalty campaign for super market<br />Boekenbakkers<br />
  25. 25. Case 2: leading Dutch entertainment brand The Toppers<br />promotion of 3 live concerts in Amsterdam ArenA<br /> karaoke webcam audition – public chose weekly top 25 – finalchoiceby Toppers<br />goals: buildexcitedaudienceand database, sell more tickets<br />More info & promo video - click here<br />co-productionwithrightsholderRocketand online broadcaster 5’TV<br />
  26. 26. Promovideo<br />
  27. 27.
  28. 28.
  29. 29. The Social Contest Company<br />282.000 visitors<br />1,7 million pageviews<br />4 minutes per visit<br />4 visits per visitor<br />
  30. 30. The Social Contest Company<br />350 auditions<br />17.000 jurymembers<br />108.000 votes (including sms)<br />11 mio updates to 2 mio social media profiles<br />
  31. 31. The Social Contest Company<br />Bottom Line<br />Results of a full TV-formatfor a muchlower budget<br /> 3 Concertssold out: 200.000+ tickets, 20% more than last year.<br />
  32. 32.
  33. 33. Case 3: pre-promotion of TV format<br />FashionScene TV<br /> Search for TV presenter for Fashion Program<br />Goal: pre-promotion of new format<br /> Runtime 4 weeks, startmedia < 5.000 Euro<br />ROI bonus: sponsoring for TV broadcast secured<br />
  34. 34. We offer a platform… <br />for global and local contests<br />… easy setup and technical support<br />… scalable cloud computing for large traffic support<br />… full campaign management and moderation for brand safety<br />… integration of all leading social media platforms<br />… integration of local leading social media platforms if needed<br />… support for all languages<br />… assistance for contest creation, experience and quality control<br />… contest analytics reporting<br />CONFIDENTIAL<br />© Copyright Talents Media BV<br />
  35. 35. CONFIDENTIAL<br />© Copyright Talents Media BV<br />We offer services…<br />Overall project management<br />Creative assistance by an experience director <br />Development team for support, custom requirements<br />A strong network of partnerships<br />Focus on great contest delivery & ROI <br />
  36. 36. CONFIDENTIAL<br />© Copyright Talents Media BV<br />

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