Mmm Mmm Good
Useful Facts   The company was started in 1869    by Joseph A. Campbell    and Abraham Anderson   At first they produced...
Campbell’s and Social Media Facebook    Page       http://www.facebook.com/campbell        skitchen Twitter            ...
Charity Work   A small sampling of the Campbell Soup    Foundations Camden partners includes:     The St. Josephs Carpen...
New Social Media Plan You can submit your own recipe to  Campbell’s but there isn’t really any  incentive for people A b...
I Love Soup!   Interactive fun blog!   Goal: Make consumers feel as if they are important to the    company and for the ...
The Ways of Internet Marketing During a large contest there will be  Youtube ads played before the user can  view the des...
Mobile Time! There will be a mobile  page created Mobile users will have  special advantages:     Users will be encoura...
Its All About The Money Budgeting will be biased  based on months Months with the most  family interactions will  be bud...
Reachable People Campbell’s target  audience include a lot Goal: Young adults     Young adults use social      media mo...
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Campbell’s soup final

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Campbell’s soup final

  1. 1. Mmm Mmm Good
  2. 2. Useful Facts The company was started in 1869 by Joseph A. Campbell and Abraham Anderson At first they produced canned tomatoes, vegetables, jell ies, soups, condiments, and minc ed meats. Campbells products are sold in 120 countries around the world. It is headquartered in Camden, New Jersey. There are three divisions; the simple meals division (which consists largely of soups both condensed and ready-to- serve), the baked snacks division, (which consists of Pepperidge Farm), and the health beverage division (which includes V8 juices).
  3. 3. Campbell’s and Social Media Facebook Page  http://www.facebook.com/campbell skitchen Twitter Page https://twitter.com/CampbellSoupCo Campbells runs a program for schools, Lab els for Education.
  4. 4. Charity Work A small sampling of the Campbell Soup Foundations Camden partners includes:  The St. Josephs Carpenter Society (works to move families from renters to homeowners)  Urban Promise (gives city children and teens a safe place to learn and grow)  The Cathedral Kitchen (provides meals and culinary training to impoverished families)  The Food Bank of South Jersey (provides hands-on nutrition education through cooking)
  5. 5. New Social Media Plan You can submit your own recipe to Campbell’s but there isn’t really any incentive for people A blog is needed  A Soup Lover’s Diary A blog would help people interact with one another and get feed back Blogs are more personal  Makes people feel as if they are part of a bigger group
  6. 6. I Love Soup! Interactive fun blog! Goal: Make consumers feel as if they are important to the company and for the company to give back to them. Each entry will be about how Campbell’s influence some aspect of life  Recipes that are traditions for families  How their charity work has affected them  Funny stories that include their product  All blog users will be encouraged to help participate in activities to raise money for their charities  Races, volunteering, bottle drives, etc.  Monthly contests  Proceeds will go to their charities and educational programs
  7. 7. The Ways of Internet Marketing During a large contest there will be Youtube ads played before the user can view the desired video The way this will be marketed will mostly be through facebook and twitter.  Facebook: posts about contests/ sharing opportunities on the blog  Twitter: tweet about blog and all the contests
  8. 8. Mobile Time! There will be a mobile page created Mobile users will have special advantages:  Users will be encouraged to take pictures of recipes or them enjoying Campbell’s products  These will go on a separate page within the blog The winning pictures will be featured in Campbell’s ads or on their main website
  9. 9. Its All About The Money Budgeting will be biased based on months Months with the most family interactions will be budgeted more ○ November- January ○ April- May  There will be more opportunities for winning contests and charity work  People are the most giving towards the holidays and when they are reminded of family values/ stories
  10. 10. Reachable People Campbell’s target audience include a lot Goal: Young adults  Young adults use social media more than everyone  Make the ads apply to them  18- Mid 30s ○ College students are looking for money and cheap ideas for meals ○ Early 20s and 30s look for ways they can improve cooking and how to save money

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