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What is Web 2.0 And Why Should You Care?

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Dick Davies' handout for a presentation to the capital Management Technology Hub. Covers Web 2.0 historical perspective, who is succeeding, innovative ways technology is being used, and what we are seeing about the shape of the future.

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What is Web 2.0 And Why Should You Care?

  1. 1. Web 2.0 Changes Everything We are in 2 period or increasingly rapid change, and the projections all trend to easier, faster, and free. Understanding this change is hardest for the people who are the most successfiil in the previous technology, who are getting worse results applying steadily increasing effort. I work in the domain ofsales, so I think diis change started in sales. But actually, it is already being used by the leaders in design, engineering, manufacturing, knowledge services, distribution, education, media, hcalthcarc, govemmcnt and others. The laggards in these industries are trying everything they can to slow or reverse the pace ofthis change. Where an industry is controlled by a few, they can successfully hold back the change longer, like newspapers, the recording industry, some governments. But in each case, eventually they are capsized by an emerging solution that overcomes any legaey advantage. The only solution is to take the (short) time required to leam how to use these new ideas and technologies to radically improve performance and start to win. To get the most from this presentation Please go to http: //throughthebrowser. blogspot. com/200 9/ 1 0/what—is-web-2Oand-why-should-youA care. html and answer three easy questions about this presentation: 1. What was the best thing you leamed? 2, How does this apply to you? 3. What will you do differently now? You will be able to see what everyone else has leamed and is doing. Thank you! Thts work IS Iicclised Hilde’/ ‘ the Creative Conirltvlu / timhriiiair—Nontammmral 3 (I Umtetl State; License DICK DAVIES H1-rr: //Tl-IRouGI-ITHl: Bi10wsi= iz. i2I, oGsl>oT. covi WWW. DlCKD/ VlES. (‘OM What is Web 2.0. . . And Why Should You Care? How the Internet, Web 2.0, and Open Source Management Are Changing Haw Business is Done DICK DAVIES PREsENr@DlcKDAviEs. coM Learning A Different Way “Dunbar’s Number" is a sociological guesstimate that our brains are tuned for a community of about 150 people. When those people were geographically close, that was your “village. ” Using Google Reader, a blog aggregator, I connected with some old friends and new acquaintances and in half an hour a day follow my favorite 100 thinkers. Google reader has replaced four newspapers and 20 magazines by giving me more infomiation I want. My subscriptions: C? 14 alumni and interest groups at www. linkedincom/ in/ dickdavies 3:? 5 local blogs 1} 5 official Google blogs and 6 Google explainer blogs 3:1 15 marketers and explainers; Merlin Mann on creativity, Marc Andreessen on building companies, Suw Charrnan on journalism, Phil Baker on invention, Kevin Kelley, Guy Kawasaki, Tom Peters, and Seth Godin on new thinking, Clay Shirkey on crowdsourcing, Catherine Shaw on branding, etc. Kl‘ XKCD. com, a Web 2.0 comic C? 7 Technology blogs (all types); Smarterware, Lifehacker, Common Crafi, mondaydots, OpenOffice Training, Openofflce Help, Welcome to Linux. com. Sources get unsubscribed and replaced as I find better sources or change interests
  2. 2. What is Web 2.0. . .And Why Should You Care? How the Internet, Web 2.0, and Open Source Management Are Changing How Business is Done Old leaders and the markets that. made them successful are gone Success is coming from new models that quickly take oyer New goups oflncredlbly Eric Raymond “ESR' Femchmall “The Cathedml and the Bazaar“ Economy has undergone a fundamental change Rise and Fall of Rise and Fall of Enterprise software wwu Management successful organizations are not fully understood markets by out—performln. g older models - John Battelle “the search How Google and its 01”“ °""° s°““'“° Riyals Rewrote the Rules of B d T f d O Cull. “ _ / ' 2“ usinessan rans onne ur ure William Glbson . ' ‘The future is already here I"‘°""°‘ some gmups go Federated Media from start to a billion dollars Valuation in less Some goups are succeeding wildly on a smaller scale its just not evenly distributed - ')' Marc Andreessen e than ten Years Netscape, opsware, Ning biogpnaacacorn Bob Dypm Fedemted Media line not busy belngbon-1 Google . $14013 '98-'08 zappos Smrgeong W, Doc Same: is busy dying “ Facebook ~ $1013 04408 Ada L°V‘*‘“°e D33’ or of eve in is crud“ Nmg _ “GUM ‘O4 _ 06 Gmrdmember mg mm -= ryth s '“I'he cluetrain Manifesto “ _ Marketing is a conversation Dunbar‘: Number — A Your "vlllage' is 150 people our sottware should do what we need it to do Open Source open source is a business model Microsoft is _ lnt I unless we are paying maintenance- a company It's like pitting a noun against a yerb- We on We um me W winners work with the best 3’ 3” Today atypical project could be so people from so organizations ‘Our technicians Won't. let us Dana Elankenhom — “open source and Mlcrosofl. FUD (Fm Umemmy md Doubt) were never really enemies in the firstplace llry anything to hold back the future customer feedback is a . pom, pemng md, m,, “Tne best customer service mmus. Law“ (Em The best use , t we” is no customer service ““ HG“/ yen enough eyeballs, an bugs are shallow- This work it licensed under the Creative Carnmnns Altrtbtttion—NzmcommereiltI 3. 0 United States License.

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