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Top 10 takeaways rdm dicapua v1 clean

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Keynote Aberdeen Revenue Marketing Summit Oct 17, 2012

Published in: Business
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Top 10 takeaways rdm dicapua v1 clean

  1. 1. GE’s Journey to Revenue Marketing: Top 10 Takeaways Lawrence DiCapua Head, Global Revenue Marketing October 17, 2012© AberdeenGroup 2012
  2. 2. #1 Think big.
  3. 3. #2 Stay Focused
  4. 4. #3 Deliver tangibleresults quickly
  5. 5. #4 Gain alignment withSales & IT (especiallySALES!)
  6. 6. #5 Enlist well-placed champions
  7. 7. #6 Don’t try togo it alone
  8. 8. #7 Plan tospend
  9. 9. #8 Plan toinnovate
  10. 10. #9 Measure
  11. 11. #10 Expect to evolve
  12. 12. #10 Expect to evolveQ&A
  13. 13. Thank you Lawrence DiCapua Head, Global Revenue Marketing GE 203-373-2332 lawrence.dicapua@ge.com© AberdeenGroup 2012
  14. 14. © AberdeenGroup 2012

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