NAIT PR class presentation


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Presentation given to students in the PR class in the NAIT JR Shaw School of Business Marketing program on Monday, September 21, 2009.

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NAIT PR class presentation

  1. 1. Canadian Public Relations Society Edmonton Chapter Presentation to NAIT MARK278 - Public Relations September 21, 2009
  2. 2. 1994?
  3. 3. Source:,16641,19940725,00.html
  4. 4. Background <ul><li>Education </li></ul><ul><li>Employment </li></ul><ul><li>Involvement with Canadian Public Relations Society (CPRS) </li></ul>
  5. 5. What is public relations? <ul><li>CPRS definition : </li></ul><ul><li>&quot;the management function which evaluates public attitudes, identifies the policies and procedures of an individual or organization with the public interest, and plans and executes a program of action to earn public understanding and acceptance.&quot; </li></ul>
  6. 6. Public relations practioner <ul><li>CPRS definition : </li></ul><ul><li>designs public attitude research </li></ul><ul><li>assists organizations in interpreting and managing their socio/political context </li></ul><ul><li>designs and implements public affairs programs </li></ul><ul><li>designs, manages and implements communications programs or parts thereof, which use techniques such as news or trade media contact, newsletters or brochures, audio or audio-visual media, special events, public speaking, or other technical means of reaching and communicating with defined audiences or is a career teacher of public relations/communications at a post-secondary institution. </li></ul>
  7. 7. Areas of work <ul><li>Community Relations </li></ul><ul><li>Fund Development </li></ul><ul><li>Issues Management </li></ul><ul><li>Publicity </li></ul><ul><li>Special Events </li></ul><ul><li>Employee Relations </li></ul><ul><li>Consulting </li></ul><ul><li>Government Relations </li></ul><ul><li>Marketing- Communications </li></ul><ul><li>Corporate Communications </li></ul><ul><li>Investor Relations </li></ul><ul><li>Industry Relations </li></ul><ul><li>Media Relations </li></ul><ul><li>Public Consultation </li></ul><ul><li>Public Affairs </li></ul><ul><li>Research </li></ul><ul><li>Social Media </li></ul>
  8. 9. A day in the life <ul><li>A “typical” day </li></ul><ul><li>National occupational profile 5124 </li></ul><ul><li>Provincial occupational profile 5124 </li></ul><ul><ul><li>2007 Alberta Wage and Salary Survey, P/T or F/T earned $15,500 to $116,800/yr (Avg. $58,400) </li></ul></ul><ul><ul><li>4,600 Albertans employed in this group, expected to grow 1.7 to 2.7 per cent each year from 2006 to 2011 in AB. </li></ul></ul><ul><ul><li>Forecasting 70 to 130 new positions each year + jobs created by turnover. </li></ul></ul>
  9. 10. Why join a professional organization? <ul><li>Networking </li></ul><ul><li>Share ideas/best practices </li></ul><ul><li>Find out about employment opportunities </li></ul><ul><li>Professional development </li></ul><ul><li>Volunteer opportunities </li></ul>
  10. 11. About CPRS <ul><li>16 member societies in Canada </li></ul><ul><li>National founded in 1948, incorporated in 1953 </li></ul><ul><li>CPRS Edmonton founded in 1963 </li></ul><ul><li>Member of the Global Alliance , established in 2000 with 100,000 members on 5 continents </li></ul>
  11. 12. CPRS membership <ul><li>Code of Professional Standards , confidentiality/privacy / conflict of interest declaration s & CPRS Policy Statement Communications in Social Media </li></ul><ul><li>Professional development sessions ( local , provincial, national ) </li></ul><ul><li>e-newsletter (PR Edmonton) </li></ul><ul><li>e-Jobline </li></ul><ul><li>Accreditation (APR) </li></ul><ul><li>Volunteerism </li></ul><ul><li>Awards programs ( Ar été & national ) </li></ul><ul><li>LinkedIn and new site </li></ul>
  12. 13. CPRS student membership <ul><li>Benefits of student membership (Sept.-Aug.), student member extension </li></ul><ul><li>Student professional development sessions </li></ul><ul><li>Networking benefits </li></ul><ul><li>Ar eté Student Awards (deadline end of March) </li></ul><ul><li>Join online </li></ul>
  13. 14. Research in public relations <ul><li>Research; (how research influenced planning) </li></ul><ul><li>Planning, strategy, analysis; </li></ul><ul><li>Execution, production, and communication; </li></ul><ul><li>Evaluation. </li></ul>
  14. 15. Example of research in action <ul><li>Microblogging a celebrity chef media blitz </li></ul>
  15. 16. Learn from mentors <ul><li>“ You’re more than a just a communicator. If you’re really good, you’re also a coach, counselor, comedian, confessor, and confidant. You’re a critical asset delivering guidance and direction. You’re in there as part of the team, giving all you know and value. And being that total, professional counselor brings a satisfying high that’s difficult to duplicate in any other way. So savor it, and grow as a result of it.” </li></ul><ul><li>Excerpt from “Ten key lessons I’ve learned during 40 years in PR” </li></ul><ul><li>Bart J. Mindszenthy, APR, Fellow CPRS </li></ul>
  16. 17. Other resources <ul><li>CBC Radio: Spin Cycles - Spin, the spinners and the spun (Ira Basen) </li></ul><ul><li>Also coming a series on blogging and citizen journalism </li></ul><ul><li>In the news, William Wray Carney </li></ul><ul><li>Groundswell , Charlene Li and Josh Bernoff </li></ul><ul><li>Ragan Communications , Melcrum , PRSA , Mashable , Twitter </li></ul>
  17. 18. Other opportunities <ul><li>Tweetups </li></ul><ul><li>ChangeCamp </li></ul><ul><li> </li></ul>
  18. 19. Joining CPRS Edmonton <ul><li>Aric Johnson, Membership Chair 780.410.4128 [email_address] </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Student membership form </li></ul><ul><li> </li></ul><ul><li>[email_address] Twitter: @dibegin </li></ul>