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Develop a Client Engagement Marketing Strategy

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With so much noise in the market today, cutting through and reaching the clients you’d like to work with can be a challenge. That’s why I’ve developed the Client Engagement approach to marketing.

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Develop a Client Engagement Marketing Strategy

  1. 1. Develop a Client Engagement Marketing StrategyWith so much noise in the market today, cutting through and reaching the clientsyou’d like to work with can be a challenge. That’s why I’ve developed the ClientEngagement approach to marketing.Reference: Marketing Strategy
  2. 2. Instead of creating more noise and trying to compete with the brandsand businesses around you, we will focus primarily on your clients,their challenges and their motivations, so we can help you deliverengaging messages right to their door.The essence of client engagement marketing is a desire to be ofservice, providing a ‘taste test’ to build the ‘know, like and trust’factor, having a deep understanding of your clients’ needs, andproviding exceptional service that goes beyond expectations.
  3. 3. Does this sound a bit old-fashioned? Don’t worry, we also harness thepower of the latest marketing tools if they are a fit for your business –but we don’t insist that you tweet or put up a Pinterest board just forthe sake of it!Client Engagement Marketing goes beyond simply generating massesof leads and enquiries. Client engagement is about qualityinteractions, quality leads and quality connections. It’s about movingfrom transactions with customers to relationships with clients.
  4. 4. Here’s an overview of the seven steps:CLARIFYYour vision, profit goals, objectives, product & service vortexDIFFERENTIATEDefine your Value proposition, position your services, products andoffers as solutions
  5. 5. RESONATEDevelop your Ideal Client Avatar and key marketing messagesVALIDATEProvide a “no risk taste offer”, develop your nurture programs, gatherand share your social proof, case studies and testimonials
  6. 6. AMPLIFYBuild your audience, find their “Watering Holes”, select and developyour Marketing Tools, establish alliances and joint venturesRETAINFocus on customer service, introduce the surprise and delight factor,develop Loyalty and Referral Programs
  7. 7. ACT – Marketing Strategies and Action PlanPrioritise activities, develop goal Horizons 1, 2 and 3, and commit to aMonthly Marketing Action PlanWhen you embrace Client Engagement Marketing you’ll improve thequality of your leads, shorten the sales cycle and enjoy moreprofitable, long term client relationships. You’ll have clarity anddirection, better ROI and, just as importantly, great ROE – that’sReturn On Energy!
  8. 8. How can you get started? Simplycall on 1300 998 558for a chat about how adopting a Client EngagementMarketing Strategycan transform your business results.

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