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Wordcamp Denver 2015 - Get Clear w Diane Whiddon

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The best websites have more of YOU in them. This is my talk from Wordcamp Denver 2015 where I talk about the power of Getting Clear on what you most love about what you do and letting that drive your website content creation.

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Wordcamp Denver 2015 - Get Clear w Diane Whiddon

  1. 1. How to Create Profitable Website Content with WordPress BY DIANE WHIDDON
  2. 2. #wcdenver @dianewhiddon novelwebsitedesign.com hy?
  3. 3. #wcdenver @dianewhiddon novelwebsitedesign.com hy? The best websites have more of YOU in them.
  4. 4. #wcdenver @dianewhiddon novelwebsitedesign.com Your Website Should be WORKING for You • Bringing in clients/customers • Establishing your rep/expertise • Making you money
  5. 5. Websites Should Have Good Bones #wcdenver @dianewhiddon novelwebsitedesign.com
  6. 6. Websites Should Have Great CONTENT Great Bones + Interesting/Engaging Content = EFFECTIVE WEBSITE #wcdenver @dianewhiddon novelwebsitedesign.com
  7. 7. Websites Should Have Great CONTENT Interesting/Engaging Content: 1. Keeps people on the site 2. Gets people to do what you WANT them to do #wcdenver @dianewhiddon novelwebsitedesign.com
  8. 8. EDUCATE Clients Instead of what the client wants, help them think of what their VISITORS want … #wcdenver @dianewhiddon novelwebsitedesign.com
  9. 9. Getting a Website is Scary #wcdenver @dianewhiddon novelwebsitedesign.com
  10. 10. You Have 2 Choices: 1. Fight them. 2. Just do it. #wcdenver @dianewhiddon novelwebsitedesign.com
  11. 11. No, I will not use Comic Sans on your website. #wcdenver @dianewhiddon novelwebsitedesign.com
  12. 12. Key to a GREAT WEBSITE for Your Client: Get them to listen to instead of their . v. #wcdenver @dianewhiddon novelwebsitedesign.com
  13. 13. GET CLEAR • How do you want to show up in your biz? •Why do you love it? •Who do you do it for? • What do you love most about what you do? WHAT WHO HOWWHY #wcdenver @dianewhiddon novelwebsitedesign.com
  14. 14. WHAT What do you most love about what you do? #wcdenver @dianewhiddon novelwebsitedesign.com
  15. 15. WHAT What do you most love about what you do? 1. What gives you more energy when you do it? 2. What do your testimonials say? 3. How do you make people’s lives better? #wcdenver @dianewhiddon novelwebsitedesign.com
  16. 16. WHAT What do you most love about what you do? This centers your clients. Gets them looking inside for answers instead of outside. “This is what I contribute.” #wcdenver @dianewhiddon novelwebsitedesign.com
  17. 17. SHOULDS #wcdenver @dianewhiddon novelwebsitedesign.com
  18. 18. SHOULDS #wcdenver @dianewhiddon novelwebsitedesign.com
  19. 19. GET CLEAR • How do you want to show up in your biz? •Why do you love it? •Who do you do it for? • What do you love most about what you do? WHAT WHO HOWWHY #wcdenver @dianewhiddon novelwebsitedesign.com
  20. 20. WHO #wcdenver @dianewhiddon novelwebsitedesign.com They desperately need whatever you listed under WHAT
  21. 21. WHO #wcdenver @dianewhiddon novelwebsitedesign.com They desperately need whatever you listed under WHAT 1. Identify with their Pain 2. Present the Solution 3. Clear Call to Action
  22. 22. WHO #wcdenver @dianewhiddon novelwebsitedesign.com PAIN = TRUST not scare tactics
  23. 23. #wcdenver @dianewhiddon novelwebsitedesign.com The best content strategy in the world won’t do you any good if it comes from a place of fear and lack …
  24. 24. #wcdenver @dianewhiddon novelwebsitedesign.com But the weirdest, craziest, wildest ideas will do WONDERSif they come from a place of joy and ease.
  25. 25. GET CLEAR #wcdenver @dianewhiddon novelwebsitedesign.com Look for COMMITMENT
  26. 26. GET CLEAR • How do you want to show up in your biz? •Why do you love it? •Who do you do it for? • What do you love most about what you do? WHAT WHO HOWWHY #wcdenver @dianewhiddon novelwebsitedesign.com
  27. 27. WHY #wcdenver @dianewhiddon novelwebsitedesign.com Why do you love what you do?
  28. 28. WHY #wcdenver @dianewhiddon novelwebsitedesign.com Why do you love what you do? Ask client to pick 3 values that are the most important to them.
  29. 29. HOW #wcdenver @dianewhiddon novelwebsitedesign.com How do they want to show up in your work? What’s their main goal? Build list? Sell products? Get people to call? Schedule appointments? This is the main Call to Action that will be all over their site.
  30. 30. GET CLEAR • How do you want to show up in your biz? •Why do you love it? •Who do you do it for? • What do you love most about what you do? WHAT WHO HOWWHY #wcdenver @dianewhiddon novelwebsitedesign.com
  31. 31. #wcdenver @dianewhiddon novelwebsitedesign.com

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