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Presenting Usable Research Results

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What does it take to get your findings read, heard and acted upon while they are still relevant? How do you get the people who need to act on your research interested in your findings? How do you make your findings and reports more usable?

Published in: Design, Technology
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Presenting Usable Research Results

  1. 1. PRESENTING USABLE RESEARCH RESULTS Diane Loviglio CEO & Co-founder of Share Some Style UX Week 2013
  2. 2. ARCHITECTURE & ANTHROPOLOGY STARTUP FOUNDER UX RESEARCHER STARTUP MENTOR STARTUP FOUNDER
  3. 3. JENN DOWNS UX RESEARCHER MAILCHIMP
  4. 4. THE LAST 8 YEARS OF MY LIFE
  5. 5. WHAT’S THE HARDEST PART ABOUT PRESENTING RESEARCH FOR YOU?
  6. 6. 2:00 - 2:30pm - intros, share examples of reports 2:30 - 3:00pm - rework your report 3:00 - 3:15pm - give feedback to partner, switch 3:15 - 3:30pm - show & tell 3:30 - 4:00pm - snack break 4:00 - 4:20pm - share non-report report ideas 4:20 - 4:45pm - interview each other, switch 4:45 - 5:00pm - make report 5:00 - 5:30pm - present to group WHAT ARE WE TALKING ABOUT?
  7. 7. USABILITY FINDINGS EXAMPLE REPORT
  8. 8. Identity Account Manager Password Study Problem Test which dialog box puts people more at ease when signing into a site - regardless of when they would have created a Firefox Account. Process We recruited users who spent at least five hours or more on the Internet a day and had them think aloud as they went thru five different sign-in interactive prototypes. Solution We found that using a fake password made people feel safer, but confused them because they couldn’t edit the password. We changed the dialog to say “Share my email with Amazon.com” instead of “Sign in to Amazon.com” and then added an additional “Enter your Firefox Password” screen that appears after a specified time-out period, so users still feel safe, but aren’t annoyed by constantly entering their Firefox password. https://wiki.mozilla.org/Identity Diane Loviglio, Dan Mills,Alex Faaborg & Chris Howse Sign in + Firefox Account Password Share info with Specific Site Sign in without Password Sign in with Fake Password
  9. 9. ETHNOGRAPHY FINDINGS EXAMPLE REPORT
  10. 10. saving for later Here’s what we know about how people are and what Firefox can do to support its users brian groudan mozilla user experience research august 2012
  11. 11. finding a needlein a stack of needles BRIAN GROUDAN · MOZILLA USER EXPERIENCE RESEARCH
  12. 12. design principlesto guide our work BRIAN GROUDAN · MOZILLA USER EXPERIENCE RESEARCH
  13. 13. ready for you, wherever you goPeople want their saves to be readily accessible on their device of choice, wherever they are, whenever they need it. Saves need to be offered in a form that is instantly usable. BRIAN GROUDAN · MOZILLA USER EXPERIENCE RESEARCH
  14. 14. Embraces all inputsSaves are diverse, from articles to videos to feeds. The system should respect the natural shape of content and easily accept exactly what people want to save—nothing more, nothing less. BRIAN GROUDAN · MOZILLA USER EXPERIENCE RESEARCH
  15. 15. builds confidenceThe more information people save to a system, the more valuable the system becomes. People need to feel assured that their saves will always exist in one place. They want to be certain that they'll be able to effortlessly find what they’re looking for if the need arises. BRIAN GROUDAN · MOZILLA USER EXPERIENCE RESEARCH
  16. 16. Use it however or neverPeople want to keep their saved information in a place that is flexible enough to support a multitude of things they might want to do with our saved information later. It ultimately allows people to use their information however they want to, if at all. BRIAN GROUDAN · MOZILLA USER EXPERIENCE RESEARCH
  17. 17. Photo Heavy Storytelling Deck 1-page Executive Summary Prescription from your Dr. Recipe 12 Steps to Recovery Any other ideas? REWORK YOUR REPORT
  18. 18. STICKIES & FEEDBACK
  19. 19. SHOW & TELL
  20. 20. SNACK BREAK
  21. 21. NON-REPORT IDEAS FOR SHARING FINDINGS
  22. 22. Instead of wondering who really uses MailChimp, we can ask more pointedly, “Who would use this feature?” MAKE PERSONA POSTERS
  23. 23. MAKE PERSONA POSTERS
  24. 24. MAKE PERSONA POSTERS
  25. 25. MAKE DATA ACCESSIBLE 24/7 - EVERNOTE FOR BUSINESS
  26. 26. COMBINE ALL DATA IN ONE PLACE
  27. 27. MAKE YOUR DATA SEARCHABLE
  28. 28. BRING THE TEAM WITH YOU
  29. 29. DAILY EMAILS DURING FIELDWORK
  30. 30. MAKE DATA ACCESSIBLE 24/7 - VIMEO PLUS
  31. 31. CREATE OUTSIDE BUZZ - COMPANY BLOG
  32. 32. LET THE DATA TRICKLE IN - PRIVATE BLOG
  33. 33. UR WEEKLY EMAILS - WHAT’S NEW
  34. 34. IDEATE WITH THEM
  35. 35. IDEATE WITH THEM
  36. 36. deviceshow common is each type of save on different devices CONSUME CLEAN UP ORGANIZE REUSE SHARE NOTHING BRIAN GROUDAN · MOZILLA USER EXPERIENCE RESEARCH SLIDES AS POSTERS
  37. 37. MAKE VIDEO CLIPS TO SHOW THE CULTURE TO GET A POINT ACROSS
  38. 38. HOST AN OPEN HOUSE IN YOUR WAR ROOM
  39. 39. SHARE RAW DATA IN PUBLIC PLACES
  40. 40. 1-ON-1 WITH THE CEO
  41. 41. DO YOUR WORK IN PUBLIC
  42. 42. Make persona posters Make data accessible 24/7 - Evernote for Business Combine all data in one place Make your data searchable Bring the team with you Daily emails during fieldwork Make data accessible 24/7 - Vimeo Plus Create outside buzz - company blog Let data trickle in - private blog UR weekly emails - what’s new Ideate with them Slides as posters Make video clips Host an open house in your war room Share raw data in public places 1-on-1 with the CEO Do your work in public NON-REPORT IDEAS FOR SHARING FINDINGS
  43. 43. WHICH ONES WILL YOU DO?
  44. 44. TELL ME ABOUT THE LAST DATE YOU WENT ON
  45. 45. PREP FOR PRESENTATIONS
  46. 46. A FEW PEOPLE PRESENT TO GROUP
  47. 47. PRESENTING USABLE RESEARCH RESULTS @dianeloviglio diane@sharesomestyle.com UX Week 2013

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