Solo_PR_Success_With_Subcontracting_SoloPRSummit2014

181 views

Published on

Solo public relations practitioners who dread business development might want to consider the subcontracting business model. This presentation, which was given at the 2014 Solo PR Summit, looks at the pros and cons of subcontracting, legal and ethical considerations, and what it takes to be a good subcontractor.

Published in: Marketing
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
181
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Solo_PR_Success_With_Subcontracting_SoloPRSummit2014

  1. 1. Solo Success with Subcontracting F R E E YO U R S E L F F R O M B U S I N E S S D E V E L O P M E N T H E L L Diane Rose February 19, 2014 @dianekrose — #SoloPR
  2. 2. WHAT’S YOUR OBJECTIVE? 2 (c) 2014 DKR Communications @dianekrose — #SoloPR
  3. 3. UNDERSTAND YOUR “CLIENT” 3 SUBCONTRACTOR A business or person that carries out work for a company as part of a larger project. © HappyAlex - Fotolia.com (c) 2014 DKR Communications @dianekrose — #SoloPR
  4. 4. SUBCONTRACTING PROS & CONS 4 GO FOR IT!  Reduce biz development      activities Team interaction Top-notch clients Experience and credibility Professional network Access to professional tools, industry expertise (c) 2014 DKR Communications STEER CLEAR!  Less money  Less strategy; more tactics  Less opportunity to build your own business  Lack of control  Lack of credit  Multiple processes/systems @dianekrose — #SoloPR
  5. 5. 5 PAY ATTENTION Contract! Terms of Payment Non-Compete Clause Non-Disclosure Agreement Walkaway Terms Client Interaction Availability Expectations Scope of Work Insurance (c) 2014 DKR Communications © bst2012 - Fotolia.com @dianekrose — #SoloPR
  6. 6. SUBCONTRACTING SUCCESS 6  Spread risk among clients  Work with those who share your values and philosophies  Learn (and use) your clients’ processes  Become a valuable member of the team  Remember who’s the boss © Netris | Dreamstime Stock Photos & Stock Free images (c) 2014 DKR Communications @dianekrose — #SoloPR
  7. 7. 7 QUESTIONS? COMMENTS? EXPERIENCES? © andreusK - Fotolia.com (c) 2014 DKR Communications @dianekrose — #SoloPR
  8. 8. THANK YOU! Diane Rose www.dkrcommunications.com (c) 2014 DKR Communications @dianekrose — #SoloPR

×