Secac2011 sketchesf full 8

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Secac2011 sketchesf full 8

  1. 1. 8 Design Analogies8 Design Analogiesc. diane gibbs | Assistant Professor | University of South Alabama | www. littlebirdcommunications.com
  2. 2. 8 Design AnalogiesDesign speak has its place in the classroom and in theoffice, but we are remiss if we never teach students howto explain to clients the importance, the use, and thepurpose of design elements. Explaining relationshipsbetween elements and design concepts is sometimesproblematic for an inexperienced designer. Analogiesare indispensable in the classroom, because their useprovides students with metaphors they can then utilizewhen working with clients. c. diane gibbs | Assistant Professor | University of South Alabama | www. littlebirdcommunications.com
  3. 3. 8 Design Analogies1 Clients Who Ask… “How Much?”c. diane gibbs | Assistant Professor | University of South Alabama | www. littlebirdcommunications.com
  4. 4. 8 Design AnalogiesClients even before an initial meeting, will ask questions like:“How much will a __________ cost?” c. diane gibbs | Assistant Professor | University of South Alabama | www. littlebirdcommunications.com
  5. 5. 8 Design AnalogiesStudents Could Use the Analogy: c. diane gibbs | Assistant Professor | University of South Alabama | www. littlebirdcommunications.com
  6. 6. 8 Design Analogies2 Clients Want to Use a Background Imagec. diane gibbs | Assistant Professor | University of South Alabama | www. littlebirdcommunications.com
  7. 7. 8 Design AnalogiesClients want their piece to have abackground image behind the text.Now nothing can be read. Not theimage or the text and the viewermoves on. c. diane gibbs | Assistant Professor | University of South Alabama | www. littlebirdcommunications.com
  8. 8. 8 Design AnalogiesStudents Could Use the Analogy: c. diane gibbs | Assistant Professor | University of South Alabama | www. littlebirdcommunications.com
  9. 9. 8 Design Analogies3 Clients Want the Type and Images Too Closec. diane gibbs | Assistant Professor | University of South Alabama | www. littlebirdcommunications.com
  10. 10. 8 Design AnalogiesTo read comfortably, all elements need their space.or Things can appear too crowded and the feel of the piece and message can be compromised. c. diane gibbs | Assistant Professor | University of South Alabama | www. littlebirdcommunications.com
  11. 11. 8 Design AnalogiesStudentsCould Usethe Analogy:c. diane gibbs | Assistant Professor | University of South Alabama | www. littlebirdcommunications.com
  12. 12. 8 Design Analogies 4 Clients Want Elements Too far Apartc. diane gibbs | Assistant Professor | University of South Alabama | www. littlebirdcommunications.com
  13. 13. 8 Design AnalogiesClients want design elementstoo far away apart from otherelements. This means theseelements are connectingmore with the outside edgeof the page rather than witheach other. c. diane gibbs | Assistant Professor | University of South Alabama | www. littlebirdcommunications.com
  14. 14. 8 Design AnalogiesStudents Could Use the Analogy: text or a design element c. diane gibbs | Assistant Professor | University of South Alabama | www. littlebirdcommunications.com
  15. 15. 8 Design Analogies5 Clients Want to Use an iPhone Imagec. diane gibbs | Assistant Professor | University of South Alabama | www. littlebirdcommunications.com
  16. 16. 8 Design AnalogiesClients want to use a low resolutionimage in a place where a highresolution image is required.And ask, “Can’t you just make itbigger in photoshop?” c. diane gibbs | Assistant Professor | University of South Alabama | www. littlebirdcommunications.com
  17. 17. 8 Design AnalogiesStudents CouldUse the Analogy: c. diane gibbs | Assistant Professor | University of South Alabama | www. littlebirdcommunications.com
  18. 18. 8 Design Analogies6 Client Wants to Use All the Bells & Whistlesc. diane gibbs | Assistant Professor | University of South Alabama | www. littlebirdcommunications.com
  19. 19. 8 Design Analogies Clients want their piece to have design elements that are unnecessary and will impede the communication of the message.c. diane gibbs | Assistant Professor | University of South Alabama | www. littlebirdcommunications.com
  20. 20. 8 Design AnalogiesStudentsCould Usethe Analogy: c. diane gibbs | Assistant Professor | University of South Alabama | www. littlebirdcommunications.com
  21. 21. 8 Design Analogies7 Clients Want to Use an Unnecessary Elementc. diane gibbs | Assistant Professor | University of South Alabama | www. littlebirdcommunications.com
  22. 22. 8 Design Analogies Sometimes a client may have a bad design idea, like that would draw attention attention using a particular color, typeface, or design element thing and away from the message they are trying to to that get across.c. diane gibbs | Assistant Professor | University of South Alabama | www. littlebirdcommunications.com
  23. 23. 8 Design AnalogiesStudents CouldUse the Analogy: c. diane gibbs | Assistant Professor | University of South Alabama | www. littlebirdcommunications.com
  24. 24. 8 Design Analogies8 Remind them Every Skill Takes Practicec. diane gibbs | Assistant Professor | University of South Alabama | www. littlebirdcommunications.com
  25. 25. 8 Design AnalogiesStudents need to know that Client Interaction takespractice just like…c. diane gibbs | Assistant Professor | University of South Alabama | www. littlebirdcommunications.com
  26. 26. 8 Design Analogiesc. diane gibbs | Assistant Professor | University of South Alabama | www. littlebirdcommunications.com

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