Segway case

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Segway case

  1. 1. THE SEGWAY CASE STUDYBYDIANA ALEKSANDROVA, CHEN QUANFEI, FAYAZ HASSANALLYMAYANK KULSHRESHTHA AND WANG EUGENE PATRICK
  2. 2.  27 JULY 1999 – DEAN CARMEN FOUNDED A COMPANY TO DEVELOP A TRANSPORTER 01 DEC 2001- SEGWAY NAME ADOPTED 03 DEC 2001- SEGWAY UNVIELED TO PUBLIC 15 SEPT 2002- CLASSIFIED AS EPMAD 08 NOV 2002- AWARDED ‘WHATS NEW’ AWARD BY POPULAR SCIENCEMAGAZINE 18 NOV 2002- SEGWAY SOLD ON AMAZON.COMPAST AND PRESENT
  3. 3.  OCT, 2004- US TRANSPORT DEPT RELEASES A STUDY ON ROAD SAFETY SEGWAY IS FOUND TO BE:-• SHORTEST BREAKING DISTANCE• HIGHEST EYE HEIGHT• SMALLEST FOOTPRINT• QUICKEST PERCEPTION TIMEPAST AND PRESENT
  4. 4.  MARCH, 2005 - SEGWAY GOLF TRANSPORTER UNVIELED 12 DEC 2005 – SEGWAY LAUNCHED IN WALT DISNEY WORLD RESORT MAY 2007- SEGWAY REACHES 250 RETAIL POINTS ACROSS 60 COUNTRIES 10 SEPT 2007- SEGWAY GETS INTO A COLLABORATION WITH GENERAL MOTORS. DEC 2009 - SEGWAY IS BOUGHT BY HESCO BASTION PVT LTD.PAST AND PRESENT
  5. 5.  350 RETAIL POINTS ACROSS 80 COUNTRIES 47 DEALERS WORLD WIDE MORE THAN 500 GOVERNMENT ORGANISATION WORLDWIDE USE SEGWAYFOR POLICE PATROLLINGINTERNATIONAL PRESENCE
  6. 6. BROAD MARKETOPPORTUNITIESSegway Trial Experience
  7. 7. MARKET OPPORTUNITIES CUSTOMERS TARGETEDGOLF COURSES & LUXURIOUS ESTATESNATIONAL PARK & UNIVERSITIESLAW-ENFORCEMENT UNITSSHIPPING COMPANIESPOSTAL SERVICES KEY VALUEHIGH EFFICIENCY - HELP CUSTOMER’S STAFF AND THEIRCUSTOMERS MOVE FASTER WITH MORE LOAD.
  8. 8. MARKET OPPORTUNITIES Customers TargetedTourism companiesGeneral Public Key ValueEfficiencyEnvironmental friendliness
  9. 9.  NEW INNOVATIVE & HIGH TECH PRODUCT IDENTIFIED OPPORTUNITIES WITH HUGEPOTENTIAL RISK OF TARGETTING TOO MANY CUSTOMERS(LACK OF RESOURCES…) NEED TO FOCUS AND NARROW SEGWAYTARGET TO A SPECIFIC AREASEGMENTATION
  10. 10.  FOCUS ON B2B MARKET UNDERSTANDING AND MEETING THEIR NEEDSON THE LONG TERMSTRENGTHS WEAKNESSESIncrease of productivity & efficiency(saving cost, more efficient employees,less number of employees… )High investment (price)Result in increased work capacity orcoverage (example: national police,security companies…)Security/SafetyEco label & high tech label Battery lifeOur proposal
  11. 11. SEGWAY FOCUS ON B2C MARKET IDENTIFY MARKET DEMAND / TREND DEVELOP MARKETING STRATEGY BASED ON MARKETRESEARCH RESULTS CULTIVATE FOR LONG TERM GROWTH IN FRENCH B2CMARKET
  12. 12. Target for Market Research PRIOR PRODUCT AWARENESS LENGTH AND EMPHASIS OF THE TRAINING PROGRAM USER GROUP RECEPTION BY POLICE, PEDESTRIANS, MOTORISTS, ANDBICYCLISTS USER EXPERIENCE DURING THE TRAINING PROGRAM ANDACTUAL USAGE
  13. 13. Conclusion GOOD GLOBAL POSITION SOURCE ADDITIONAL GROWTH IN FRANCEFOCUS ON B2B MARKETFOCUS ON B2C MARKET

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