; #quot;quot;$ &-69+3)-7-+6,0
“European, American and Asian
consumers are exposed to several
hundred advertisements a day. In
order to reach them, it be...
“A TV commercial broadcasted at
home is memorized by 17% of the
consumers. The same commercial
displayed in a doctor’s wai...
“Every        media     is   potentially
effective provided it is applied at the
right moment: when consumers are
receptiv...
“The question is «When and
where are my customers the most
available for interacting with my
brand?» ”




               ...
“There are multiple waiting times.
The objective of Wait Marketing is
to identify the best one for a specific
target     g...
“It is more effective to target and
to locate consumers according to
their preferences. Thus 100% of the
consumers waiting...
“Even firms with limited budgets
can make a difference by focusing
on the most effective ways of
interacting, on top of wh...
“Wait Marketing helps companies
turn consumers’ waiting time into
the      perfect          opportunity    to
communicate ...
Wait Marketing is available on Amazon.com!




    Contact the Author




                              Prof. Diana Derval...
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Wait Marketing Book Tour by Prof. Diana Derval

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Discover Prof. Diana Derval's latest book "Wait Marketing: Communicate at the Right Moment at the Right Place" with this 1 minute Book Tour. Find more on www.wait-marketing.com

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Wait Marketing Book Tour by Prof. Diana Derval

  1. 1. ; #quot;quot;$ &-69+3)-7-+6,0
  2. 2. “European, American and Asian consumers are exposed to several hundred advertisements a day. In order to reach them, it becomes crucial to communicate at the right moment at the right place.” *+18 ’+62-814/ %: (65.! &1+4+ &-69+3 www.wait-marketing.com
  3. 3. “A TV commercial broadcasted at home is memorized by 17% of the consumers. The same commercial displayed in a doctor’s waiting room is memorized by 27% of the consumers.” *+18 ’+62-814/ %: (65.! &1+4+ &-69+3 www.wait-marketing.com
  4. 4. “Every media is potentially effective provided it is applied at the right moment: when consumers are receptive, which is the case while they are waiting.” *+18 ’+62-814/ %: (65.! &1+4+ &-69+3 www.wait-marketing.com
  5. 5. “The question is «When and where are my customers the most available for interacting with my brand?» ” *+18 ’+62-814/ %: (65.! &1+4+ &-69+3 www.wait-marketing.com
  6. 6. “There are multiple waiting times. The objective of Wait Marketing is to identify the best one for a specific target group based on their behavior, preferences and contour.” *+18 ’+62-814/ %: (65.! &1+4+ &-69+3 www.wait-marketing.com
  7. 7. “It is more effective to target and to locate consumers according to their preferences. Thus 100% of the consumers waiting in a veterinary clinic have a pet.” *+18 ’+62-814/ %: (65.! &1+4+ &-69+3 www.wait-marketing.com
  8. 8. “Even firms with limited budgets can make a difference by focusing on the most effective ways of interacting, on top of which you find of course contacts established in waiting situations.” *+18 ’+62-814/ %: (65.! &1+4+ &-69+3 www.wait-marketing.com
  9. 9. “Wait Marketing helps companies turn consumers’ waiting time into the perfect opportunity to communicate in an innovative, effective and «consumer-friendly» way.” *+18 ’+62-814/ %: (65.! &1+4+ &-69+3 www.wait-marketing.com
  10. 10. Wait Marketing is available on Amazon.com! Contact the Author Prof. Diana Derval Tel +31 61 824 0803 www.wait-marketing.com waitmarketing.guru@gmail.com

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