7 costly mistakes or scams to avoid while buying an engagement ring by mike nekta

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7 costly mistakes or scams to avoid while buying an engagement ring by mike nekta

  1. 1. 7 Costly Mistakes or Scams to AvoidWhile Buying an Engagement Ringdesigned &custombuilt byMike Nekta
  2. 2. 7 Costly Mistakes or Scams to AvoidWhile Buying an Engagement RingThere are a number of commonplace mistakes orscams that may occur when you are purchasing adiamond engagement ring.Not all jewelry stores are trustworthy and honest;some individuals do prey upon uninformedconsumers so its essential to protect yourself fromthese scams and mistakes when buying a diamondengagement ring.
  3. 3. The Diamond SwitchSome unsavory jewelers will switch your loose diamond with another diamond of lower quality. Soits important to avoid this costly mistake; you must ensure that the diamond in the finishedengagement ring is the same diamond that was selected and purchased. Heres how this situationtypically plays out.Many diamond engagement ring shoppers opt to select the diamond and the setting separately fora more customized piece of jewelry. The couple purchases the diamond, the setting and the jewelertells the couple to return for the finished ring in a week or two, sometimes longer.During the shopping process, you may thoroughly inspect the loose diamond from all possibleangles, but identifying that diamond several weeks or even months down the road can be extremelydifficult, especially for the untrained eye. So its extremely easy for the jeweler to replace thediamond with another one of lower quality.(continues on next page)7 Costly Mistakes or Scams to AvoidWhile Buying an Engagement Ring
  4. 4. 7 Costly Mistakes or Scams to AvoidWhile Buying an Engagement RingThe Diamond Switch(continued from previous page)"A diamond variation in just one color grade can make a big difference in terms of value," explainedMike Nekta, owner of Mike Nekta Engagement Rings in New York Citys "Diamond District." Headded, "You should ask to have the diamond set in front of you, while you wait. Usually, setting adiamond in the ring takes about 20 minutes. Its worth waiting for it and watching. Keep an eye onyour diamond at all times. this way, you know that the diamond you go home with is the actualdiamond you selected in the first place."designed &custombuilt byMike Nekta
  5. 5. 7 Costly Mistakes or Scams to AvoidWhile Buying an Engagement RingThe Deceptive LightingWhen shopping for a diamond engagement ring, its important to pay attention to thelighting system in the jewelry store. Extremely white, bright lights are not uncommon, butits important to be especially beware of lighting systems with a blue tint."Many lighting systems have a blue tint. This will make a yellow diamond look white sincethe blue cancels out the yellow tones," Nekta cautioned, adding, "It will also make thediamond appear brighter than it actually is. Unless youre planning on taking one of thoselights home with you, your diamond is not going to look like that when you come out of thejewelry store.To avoid this pitfall, its best to view the diamond in different lighting conditions. A moredimly lit region of the jewelry store or the area near the front window of the shop canprovide a more realistic, authentic view of the diamonds true coloring and luster. Ifpossible, ask to view the diamond outdoors, in natural sunlight. Honest, trustworthyjewelers will have no qualms about allowing you to view the diamond outdoors, in thecompany of a security guard. This will provide you with an accurate idea of what yourdiamond will look like in "real life," once youve left the jewelry store.
  6. 6. Blue-White DiamondsBlue-white diamonds are sometimes marketed as "special" or "rare" diamonds to unsuspectingengagement ring shoppers. But most often, so-called blue-white diamonds are diamonds thathave a blue fluorescence -- an undesirable quality in most instances."Blue fluorescence in the diamond may affect the diamonds overall appearance, especially underlights that have UV rays, such as sunlight or blacklights," Nekta explained. He continued,"Diamonds with blue fluorescence usually trade for a lower price, so if you to purchase a blue-white diamond, ensure youre getting it at a discount."Nekta recommends avoiding diamonds with blue fluorescence, unless youre buying a diamondwith an "L" or "M" color rating. The reason for this exception? The blue off-sets the yellow tone in"L" and "M" color diamonds, making them appear more colorless.When purchasing a colorless or near-colorless diamond, its best to avoid the blue fluorescence,as it can give the diamond a white cast, as though the diamond has been dipped in milk.7 Costly Mistakes or Scams to AvoidWhile Buying an Engagement Ring
  7. 7. The "Spready" DiamondOn occasion, jewelers and jewelry store salespeople will market a large table size as a moredesirable trait in diamonds. In fact, its the exact opposite, as a diamond with a widerdiameter will be worth less.Nekta explained the reasoning: "The wider diameter can make the diamond look larger, butyou lose something very important -- you lose brilliance. The diamond is designed to have acertain depth. The facets are arranged at certain angles so the light enters the stone andreflects out to give you the brilliance, the fire, the scintillation, the sparkle. Your diamond issupposed to sparkle, thats what diamonds do! But its not going to sparkle if its improperlycut."While a "spready," wider 1-carat diamond may look larger, its going to be less brilliant andless valuable than a properly-cut 1-carat diamond that has the standard 6.5mm diameter.So when shopping for a diamond engagement ring, avoid improperly-cut diamonds. Theymay appear wider, but they will lack brilliance and thus, value. And definitely avoid payingmore for a so-called "spready" diamond.7 Costly Mistakes or Scams to AvoidWhile Buying an Engagement Ring
  8. 8. The Bait and SwitchThe bait and switch advertising scam is a very common tactic that unfolds when a jewelrystore advertises diamonds at extremely low prices, with the objective of attractingengagement ring shoppers into the jewelry store.Unfortunately, the extremely low-priced diamonds dont exist; the super low prices were aploy to get customers into the store. Since the super-low-price diamonds are "sold out," thejewelry store salesperson tries to sell you a similar -- but pricier -- diamond engagement ring."Diamonds are a controlled commodity. All of the worlds diamond mines are controlled byhuge cartels. Everyone is basically getting them at the same prices, so if theres a crazy lowprice, its probably too good to be true," Nekta remarked.A similar scam involves posting a "stock" image of a specific stone or ring in catalogues orthe internet. No two diamonds are alike, therefore, its important to get a photograph of thespecific item so you know precisely what youre purchasing.7 Costly Mistakes or Scams to AvoidWhile Buying an Engagement Ring
  9. 9. Super High ClarityA common mistake involves purchasing a diamond that has more clarity than necessary. Itseasy to see how and why this would occur -- the salesperson is driven to sell the moreexpensive stones. And diamonds with "flawless," "VS1" or "VVS" clarity sell for a higherprice, but its important to understand that this super-high clarity does not impact thediamonds appearance to the naked eye. So when shopping for a diamond engagement ring,dont favor extreme clarity over size."You have to have a good understanding of how much clarity you need in the engagementring," Nekta explained, adding, "When shopping for an engagement ring, youre typicallylooking for the most impressive looking ring."When youre down on one knee, proposing marriage. The first thing she sees is the size andthe brilliance of the diamond. Shes never going to look at it through a microscope."So instead of opting for a smaller diamond with super high clarity, its typically best to opt fora slightly larger diamond of a more moderate clarity. In short, the diamond doesnt need to beperfection under a microscope; opt for something that looks attractive to the naked eye.7 Costly Mistakes or Scams to AvoidWhile Buying an Engagement Ring
  10. 10. 7 Costly Mistakes or Scams to AvoidWhile Buying an Engagement RingTotal Karat WeightTotal karat weight can be a point of confusion when shopping for a diamond engagement ring.Total karat weight refers to the weight of all of the stones in the ring, so unless youre purchasinga solitaire, this complicates matters and makes it difficult to evaluate the true value of the jewelry.Diamond size is a major determiner of value; larger stones are exponentially more valuable sincetheyre scarcer. Therefore, a ring with three diamonds with a total karat weight of 1 karat is goingto be of significantly lesser value than a 1-karat solitaire diamond engagement ring.When shopping for a diamond engagement ring, its important to focus on the primary diamond --the centerpiece of the ring. Nekta recommends asking for the weight of the central diamond, inaddition requesting the karat weights of the other secondary stones in the ring. In short, dontconsider total karat weight as a whole; consider each stone independently, with primaryemphasis on the central stone.(continues on next page)Total Carat WeightTotal carat weight can be a point of confusion when shopping for a diamond engagement ring.Total carat weight refers to the weight of all of the stones in the ring, so unless youre purchasinga solitaire, this complicates matters and makes it difficult to evaluate the true value of the jewelry.Diamond size is a major determiner of value; larger stones are exponentially more valuable sincetheyre scarcer. Therefore, a ring with three diamonds with a total carat weight of 1 carat is goingto be of significantly lesser value than a 1-carat solitaire diamond engagement ring.When shopping for a diamond engagement ring, its important to focus on the primary diamond --the centerpiece of the ring. Mike Nekta recommends asking for the weight of the central diamond,in addition requesting the carat weights of the other secondary stones in the ring. In short, dontconsider total carat weight as a whole; consider each stone independently, with primaryemphasis on the central stone.(continues on next page)
  11. 11. Total Carat Weight(continued from previous page)Also beware of fraction carat weights; get carat weights in decimals instead. Otherwise, its easyto pass off a stone with a .98 carat weight as a 1-carat stone; in reality, a 1-carat stone is in adifferent price range. That .02 of carat weight can make a significant difference in terms of value.7 Costly Mistakes or Scams to AvoidWhile Buying an Engagement Ringdesigned &custom builtby MikeNekta
  12. 12. 7 Costly Mistakes or Scams to AvoidWhile Buying an Engagement RingThere are a wide range of scams and deceptive practices surrounding diamond engagement rings;this can make visiting the jewelry store a rather harrowing experience! But a bit of knowledge willenable you to spot these deceptive practices and scams, so you can focus on what matters most --presenting that diamond engagement ring to that special woman!Mike Nekta is the owner of Mike Nekta Engagement Rings. This third-generation diamond expertand jewelry designer specializes in wedding and engagement jewelry in New York Citys DiamondDistrict. Learn more by visiting MikeNekta.com or call 917-570-3112.designed &custombuilt byMike Nekta

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