Opening up Hardware Communities: 10 Lessons from iFixit


Published on

A 10 minute overview of the lessons learned from the iFixit community: how to effectively enliven your online community through your example and passion.

Published in: Technology
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Opening up Hardware Communities: 10 Lessons from iFixit

  1. 1. Opening up hardware communities Dozuki / iFixit Eric Craig Doster 1
  2. 2. iFixit A Wikipedia of repairiFixit started in 2004 in a Cal Poly dorm. We’ve got about 25 kids and 2.5 adults. 1 woman. 2
  3. 3. iFixit Documentation ExamplesIkea BESTÅ ÅDAL 3
  4. 4. iFixit Documentation ExamplesIkea BESTÅ ÅDAL 4
  5. 5. iFixit Documentation ExamplesLincoln Belted Welder 200A 5
  6. 6. iFixit Documentation ExamplesLincoln Belted Welder 200A 6
  7. 7. iFixit Documentation ExamplesApple iPhone 4 7
  8. 8. iFixit Documentation Examples“Why would you want that?” “It wouldn’t be a good consumer experience.” ? ? Apple iPhone 4 8
  9. 9. oManual Open XML-based, procedural documentation standard oManual is the underlying format used for everyguide on and We want to continue to improve this standard, find out more and join in at: Co-Authored by iFixit & O’Reilly Media 9
  10. 10. iFixit A Wikipedia of repairThis is an all-to-familiar sight. We’re here to help with this. 10
  11. 11. iFixitA Wikipedia of repair Image rich guides that present a painless path to repair for many devices 11
  12. 12. Dozuki Step-by-stepguides from your team or your community 12
  13. 13. MakeProjects Empowering the Maker movement 13
  14. 14. TurtleBotA wonderful example of an OSH community on MakeProjects 14
  15. 15. 10 Lessons LearnedRules of engagement from growing the iFixit community. 15
  16. 16. 1. Teach your community how to do it right Teach the community what you’d like to see by setting the example.Which one was submitted by a user? by staff? 16
  17. 17. 2. Useful is ForeverBuilding in resiliency to your community project is invaluable.Enable it to grow over time by allowing others the freedom to make changes. 17
  18. 18. 3. Useful is Forever Helpful contribution is remembered.Dear Andrew Bookholt,I would personally like to thank you for all your hard work on creating the magnificent guides youhave done over the last couple of years on the occasion of your retirement. These guides and themethod of creating them will help a lot of people for a very long time. I wish you all the best as youmove on to greater challenges in life. Your future contributions will be appreciated even more nowthat were both at the same pay grade ;-) Who knows, you might even earn a tee shirt too.Best Wishes on your future success,Richard Mayer A letter of thanks from a super user to a team member who recently left. 18
  19. 19. 4. If possible, be cause-oriented Make an emotional connection with your community. Give them a goal. Case in point:Kyle is in Africa shooting a documentary right now. 19
  20. 20. 5. Find an EnemyTeach the community what you’d like to see by setting the example. For example: With Dozuki, our stand is against static documentation: it’s prone to irrelevance and error. 20
  21. 21. 6. Be IntuitiveAt iFixit, we are thinking of Soccer Moms and your Grandparents when we write our content, tweak our UI, or add functionality. We constantly get thank you’s from the elderly and technologically illiterate. 21
  22. 22. 7. Be Accessible (Be Everywhere) Try to be as portable (as accessible) as you can.Write It Once... Read It Everywhere!!! 22
  23. 23. 8. Responsiveness to community feedback is not optional Show how much you respect your users by giving ear to and engaging your users. 23
  24. 24. 9. Reduce the community’s need for special tools Give users what they need to have an seamless experience.iFixit example: Image upload, markup & cropping = no need for Photoshop 24
  25. 25. 10. Establish a voice Write, Write, WriteiFixit, for example, focuses on teardowns (a specific type of article) as a content marketing strategy 25
  26. 26. Growth comes from adoption,Adoption comes from understanding, Understanding is hard. Getting people who get it to like it is easy... Getting people to get it isn’t. 26
  27. 27. Eric Craig @EricDoster 27