2 - Niche Selection a) Simpler than You ThinkOk so now with the basics out of the way – let’s get to step one in ourprocess –Step #1 - Niche Selection/Doing Your ResearchStep #2 - Targeting “Buyers” FirstStep #3 - Expanding the BusinessSo the way that I do my Niche Selection and Research is possibly a bitdifferent than what you may hear elsewhere.Some people tell you to go after markets with little to no competition, orthe little known golden nuggets out there…whatever…I don’t believe inthat, it takes WAY more sweat and tear necessary to make that line ofthinking profitable for you…I want the easy route instead…This is basically what it comes down to for me –Leverage the Success of Others.I like to promote what is ALREADY doing well.For example if I’m promoting an offer through Clickbank.com, I’m goingto choose one of their most successful offers to promote.Learn to WELCOME competition. If a lot of other people are alsopromoting a product or services it means that it must be working wellfor them – and this provides a huge OPPORTUNITY for us.
Particularly with the way that I’m going to show you how I drive largeamounts of TARGETED traffic. ;-)I hear a lot of people say in business that you should ‘pick somethingyour passionate about’….like that’s the standard business mantra or something.And I do agree with that phrase…but I must clarify one thing…It helps to be interested in the area you’re promoting, because it can bemore fun that way BUT…What I think is even more important than the subject matter of theniche you’re promoting, is to be passionate about the PROCESS.It’s the PROCESS behind your ACTIONS that are the biggest factor toyour success.To be honest, I’ll promote products in markets I have no personalinterest in whatsoever….in fact, the products and services themselvescould actually pretty boring to me! :-PBut that’s not the part that gets me excited, it’s the PROCESS behindwhat I’m doing! That’s the part I love!I love going into new niches, targeting the buyers within that niche (likeI’m about to show you how to do), and repeating the process over andover to grow my business and cash in.So let’s get to it!!
b) How to Approached Different Markets/NichesTo me, there are three main “Superniches” that will never ever go out ofstyle They are – Health, Wealth, and RelationshipsAnd these categories don’t fail no matter the state of the economy,people are ALWAYS interested in these categories (it’s not somethinglike ‘dining out’ or ‘movie rentals’ that people usually will cut back on inhard economic times)…But speaking of dining out, what would be a good idea would be to sell‘how to save money dining out’ or ‘how to save money taking a girl outon a date’….something like that….I’m just brainstorming now But anyway, back to my point…These ‘super’ niches can be broken down into subniches – Forexample….Health can be things like –a. Fitnessb. Weight Lossc. Lower Cholesterold. Improve your Golf game (like targeting athletes).Wealth can be – o Making More Money o How to Save Money (like get cheaper insurance, or credit cards)
o Coupons (for deal shoppers) o Job SearchesRelationships can be – o Dating Advice o Personal Growth/Life Fulfillment o Hobbies o Travel/GiftsThe reason that I even mention the idea of “Superniches” and“Subniches” is that this is the way I think of everything that I promoteonline, no matter how large or small the market is.It helps me really drive deep into the market and find more traffic andmore money.