1. Full Sides Reach 949,920 Individuals per 4 weeks with 3 Full Side Buses
Size: Approximately 9’ X 40’’
Full sides are enormous displays Placement: One entire side of the
that provide an overwhelming bus – street side
presence in the marketplace. Primary Target: Vehicular and
pedestrian traffic
2. Full Wraps
Size: Full side is 9’ x 40” (up to 60’), Fullback is
Full Wraps provide three approx. 9’ x 7’, Headlight is 21” x 44”
enormous displays and an Placement: Two full sides, one fullback, and
overwhelming presence in one headlight
the marketplace. Primary Target: Vehicular and pedestrian
traffic
3. King Kongs
Size: Approximately 100 ” x 246 ” King Kongs have wall-sized graphics
Placement: Street side of bus that provide premium exposure
Primary Target: Vehicular and opportunities in congested streets.
pedestrian traffic
4. Kong with Headliners
Reach 904,400 individuals
Per 4 weeks with 5 Kongs with Headliners
Size: Kong is approx.3’6” X 246” The Headliner enhances the
Headliner approx. 1’ 6”’ x 40’ effectiveness of several other
transit advertising displays.
Placement: Street side of bus
The Headliner also advertises
Primary Target: Vehicular and above the traffic line for
pedestrian traffic increased impact and visibility.
Headliner with Kong
Headliner with Kong
Headliner with Kong
5. Queens
Reach 904,400 Individuals is
4 weeks with 10 Queen Bus ads
Queens increase name
recognition through
frequent exposures every
day.
Size: 20” x 70”
Placement: Curb side of bus
Primary Target: Pedestrian
and vehicular traffic
6. Kongs
4 Kong Advertisements reach Kong with Extension
542,640 individuals per 4 weeks
Kongs are massive Size: Approximately
advertisements that reach 3’6” x 246”
active target groups and Placement: Street side of the bus
increase name recognition
through frequent exposures Primary Target: Vehicular and
every day. pedestrian traffic
7. Full Backs
Fullbacks reach active target
groups who are on the move.
These giant graphics generate
great recognition and recall as
vehicles travel behind the ad for
prolonged periods of time.
Six Full Back Ads
reaches 813,960
individuals in 28 days
Size: Approximately 9’ x 7’
Placement: Tail of the bus
Primary Target:
Vehicular and pedestrian traffic
8. Sky Tails
The Sky tail advertises
above the traffic line for
increased impact and
visibility.
Size: Approximately 45” x 90”
Placement: Top third of the
rear of the bus
Primary Target: Vehicular and
pedestrian traffic
9. Super Tails
& Taillights
Taillights reach active
target groups who are
on the move. They
improve name
recognition and recall
as vehicles travel
behind the ad for
prolonged periods of
time.
Size: 20” x 70”
Placement: Rear of
the bus
Primary Target:
Vehicular and
pedestrian traffic
10. Bus Shelters
Reach
1,211,280
Individuals
Per 4 weeks
With
4 Bus Shelter
Panels
Shelters achieve great
exposure day and night
as they are distributed
along busy bus routes
throughout the market.
Size: 68.75” x 48”
Placement:
Street
Primary Target::
Vehicular and pedestrian
traffic
11. Bus Interiors
Bus Interiors reach an audience
for extended period of time where
a great deal of information can be
presented including phone
numbers and websites.
Size: 11” x 28”
Placement: Various
locations on interior cabins
of buses
Primary Target: Business
and leisure commuters
14. Service Guarantee
At Lamar, we strive to maximize your advertising investment and
accommodate your individual needs. Our services include
full implementation of your campaign from start to finish;
including campaign design, production, installation and
removal.
As a company we promise to:
1. Provide timely creative support
2. Print on high quality 3M vinyl
3. Provide insurance on Lamar production
4. Install your campaign on time
5. Invoice properly
Thank you for taking the time to review the proposed options for
a transit advertising campaign. We look forward to working
with you and helping you achieve your marketing objectives.
