Singapore Meet Up android developers 180913 App Monetisation

475 views

Published on

App Monetisation - 4 Secrets to Success
(Singapore Android Developer Group Meet Up 180913)

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
475
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Singapore Meet Up android developers 180913 App Monetisation

  1. 1. App Monetization 4 Secrets to Success David Yin GM – Developer Alliances
  2. 2. GLOBAL INNOVATION FOCUSED A Global Mobile Advertising Network
  3. 3. 31+ BN AD REQUESTS / MONTH 10% SOUTH AMERICA 7% NORTH AMERICA 11% EUROPE 33% INDIA 14% MIDDLE EAST & AFRICA 11% REST OF ASIA 14% SE ASIA GLOBAL AUDIENCE
  4. 4. World’s SIMPLEST App Monetization Platform for Developers
  5. 5. 1 2 3 AppWrapped!Any App AppWrapperTM APP FILE Works with existing app file One Click Tool No Coding Needed! App with Monetization $ ONE CLICK, Zero Coding!
  6. 6. Smart Feature Phones THE ONLY AD NETWORK WITH APP AND WAP INVENTORY ACROSS Tablets Smart Phones 11
  7. 7. LAUNCH AD: Featured before App starts EXIT AD: Featured on exiting the App PREMIUM AD UNITS 16 eCPM US$5 CTR = 10% Fill Rates = +90%
  8. 8. Monetize with AppWrapperTM 20,000+ APPS
  9. 9. Developer Partners (Global)
  10. 10. App Monetization 4 Secrets to Success
  11. 11. CREATE “HYBRID” MODELS
  12. 12. PAID: In-App Payment FREE: Ads based revenue
  13. 13. PAID: In-App Payment FREE: Ads based revenue Combine Free and Paid Models
  14. 14. USE POWERFUL AD FORMATS
  15. 15. COVER PAGE BACK PAGE
  16. 16. ANY APP RICH MEDIA FORMAT + RIGHT PLACEMENTLAUNCH AD EXIT AD
  17. 17. AD MEDIATION CHOICE + CONTROL
  18. 18. HIGH FILL BUT LOW eCPM REGULAR MEDIATION TAKES AWAY MONEY 60% share 60% share € 100 € 60 € 36
  19. 19. OWN AD SALES Direct Ad Sales Team 1 CHOOSE NETWORKS Setup & get paid directly by Ad Networks of your choice 2 REST OF NETWORKS Aggregation of long tail Ad Networks 3 HOUSE ADS Leverage your user base to promote your new apps 4 eCP MHIGH FILL + HIGH eCPM
  20. 20. MAXIMIZE DISTRIBUTION
  21. 21. OTHER APP STORES
  22. 22. OEM DEALS
  23. 23. Summary CREATE “HYBRID” MODELS USE POWERFUL AD FORMATS 1 2 3 4 AD MEDIATION : CHOICE + CONTROL MAXIMIZE DISTRIBUTION
  24. 24. Awards & Recognition We have been awarded: • Media Company of the Year 2012- MMA Smarties • Red Herring Top 100 - Asia • Fastrack Top 20 Startup – Techcircle • Fastest Growing Company in the Portfolio – IDG Ventures Our CEO has been recognized: • Mobile Professional of the Year - Mobbys • #22 on India’s First Digital Power 100 – Impact • WAT Award – Mobile Entrepreneur of the Year
  25. 25. David Yin GM - Developer Alliances (SE Asia) david.y@vserv.mobi +65 9073 2176

×