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Axe _social Media Marketing Strategy

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Axe _social Media Marketing Strategy

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Axe _social Media Marketing Strategy

  1. 1. Social networking platforms for AXE success
  2. 2.  To create one of India’s largest and most well engaged fan pageson Facebook, which reaches out to more than a million users on adaily basis. To make opportunity to connect with users on a daily basis.To Make strong community. Playing different contests and making brand promotion. To make emotional attachment. To make brand awareness.
  3. 3. Made the page withdifferent brands anddifferent country wise andmuch more way to build thecommunity.
  4. 4.  who played the AXEInstinct game a better anda more realistic brandexperience
  5. 5.  shot with 8 young modelson various beautifullocations across the country.each Angel was given aset of interests and aprofession which gave thema large base to powercontent in the community.
  6. 6.  Drove engagementthrough user generatedcontest where we askedusers to take a picture ofthem with a note saying: Ilove AXE. XYZ is my MusicStar
  7. 7.  Don’t sell butengage - Rather than‘Selling’.
  8. 8.  Making thedifferent Apps.Exp. AXE Photogenerator
  9. 9.  most activeYouth brands inIndia on thedigital medium.
  10. 10.  Axe angels club is in the list of top 5Facebook fan pages of India and reaches outto 1.2 million users on a daily basis

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