Sample Plan

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Sample Plan

  1. 1. Budget Summary Fig in Lacs Media Outlay TV 617.9 6 Print 620.1 6 Radio 19.7 Magazines 18.6 Total 1276.2 12
  2. 2. Wed Wed Wed Mon Mon Mon Sun Sun Tue Thu Tue Thu Tue Thu Sat Sat Fri Fri PUBLICATION NAMES Total Ins 10-Feb 11-Feb 12-Feb 13-Feb 14-Feb 15-Feb 16-Feb 17-Feb 18-Feb 19-Feb 20-Feb 21-Feb 4-Feb 5-Feb 6-Feb 7-Feb 8-Feb 9-Feb Publications Editions Card Rate Size Ins Cost Positions Nego Rate Nego Cost % Discount Mumbai,Delhi,Banglore,FP The Times Of India (Innovation ) advertorial in rest of editions 26,768,500 2 200 Page 3 11553630 231.07 1 1 2 The Times Of India All Editions 8,105 400 3 97 Page 3 8105 97.26 - 1 1 1 3 Mumbai Mirror Mumbai Comb 400 3 1 1 1 3 Bangalore Mirror Bangalore Comb 400 3 1 1 1 3 The Economic Times All Editions Comb 400 3 1 1 1 3 The Hindu All Editions 3,900 410 4 64 FPS Rate 3600 59.04 8 1 1 1 1 4 Hindu Business Line All Editions 410 4 - FPS Rate 1 1 1 1 4 Business Standard All Editions 1,125 410 3 14 Page 3 700 8.61 38 1 1 1 3 The Telegraph All Editions 2,430 408 3 30 Back Page 1700 20.78 30 1 1 1 3 Kolkata / Jharkhand/ Gawti 0 Hindustan Times All Editions 3,900 410 4 64 Page 5/7* 3120 51.17 20 1 1 1 1 4 Hindustan All Editions 4 1 1 1 1 4 Lokmat All Editions 3,300 400 2 26 Page 5/7* 2304 18.43 30 1 1 2 Lokmat Samachar All Editions 2 1 1 2 Lokmat Times All Editions 2 1 1 2 Sambad Bhuvaneshwar 250 400 2 2 F.P. / B.P.* 200 1.60 20 1 1 2 Nav Hind Times Goa 700 100 2 1 F.P. / B.P.* 400 0.80 43 1 1 2 Tribune Chandigarh 485 400 2 4 Eearly RHP 460.8 3.69 5 1 1 2 Deccan Chronicle Hyderbad, Chennai 1,465 400 2 12 Eearly RHP 1150.0 9.20 22 1 1 2 Malayala Manorama Cochin 344 408 2 3 Eearly RHP 330.0 2.69 4 1 1 2 Dainik Bhasker MP/Raj/HR/Pun 6,084 400 2 49 Eearly RHP 4563 36.50 25 1 1 2 Dainik Jagran Circ : 26 lakh All Editions 3,915 400 2 31 Eearly RHP 3523 28.18 10 1 1 2 Divya Bhasker All Editions (Incl Mum) 1,657 400 2 13 Pg. 3 / 5 * 911.35 7.29 45 1 1 2 Gujarat Samachar Circ : 15lakh All Editions (Incl Mum) 4,950 100 2 10 Eearly RHP 4578.75 9.16 7 1 1 2 Total 60 620 585 6 Gross cost Cities TG At (1+) At (3+) Popln('000) Reach(%) AvgOTS Reach(%) AvgOTS Mumbai 1051 52 5 43 6 Delhi 1219 64 5 54 5 Kolkata 665 26 4 19 4 Bangalore 330 29 4 24 5 Chennai 318 39 3 21 4 Lucknow 146 28 5 27 5 Ahmadabad 259 41 3 35 3 Jaipur 126 21 4 16 5 Ludhiana 95 6 3 3 4 Pune 176 16 4 13 4 Vadodara 76 40 3 35 3 Total 4461 41 4 33 5
  3. 3. Spots per Radio station Radio Plan Avg Dur 30 Sec Total Spots FCT Rate/10 Sec Cost Radio City Mumbai 80 2000 1560 312000 Delhi 80 2000 1560 312000 Radio Mirchi Mumbai 80 2000 1950 390000 Delhi 80 2000 2437.5 487500 Big FM Mumbai 80 2000 1170 234000 Delhi 80 2000 1170 234000 Grand total 1969500 In Lacs 20
  4. 4. Spots per Radio station Feb Feb Wed Wed Mon Mon Thu Tue Tue Sun Sun Sat Sat Fri Date 9 10 11 12 13 14 15 16 17 18 19 20 Total 800-1100 4 4 4 5 5 6 6 6 40 1700-2100 4 4 4 5 5 6 6 6 40 Total Spots 0 0 8 8 8 10 10 0 0 12 12 12 80
  5. 5. Publications Details Position Colour Rate Magazines Editiions Circ. Freq. Ins Rate Outlay Money Today National 150,000 Forthnightly 1 RGF 790000 790000 Business World National 131,626 Weekly 1 Full page 375000 375000 Outlook Business National 110,000 Forthnightly 1 Double Spread 490000 490000 Outlook Money National 140,000 Forthnightly 1 RGF 780000 780000 Money Life National 140,000 Forthnightly 1 Full page 100000 100000 Mutual Fund Insight National 40,000 Monthly 1 Full page 115000 115000 Total (In Lacs) 19 Gross cost Reverse gatefold
  6. 6. 3 Weeks TG- CS M 25-40 AB Channels Rate Spots FCT Total Outlay (Lacs) Wk 1 Wk 2 Wk 3 Sony 10560 210 5250 55.44 53 74 84 Aajtak 6600 210 5250 35 53 74 84 NDTV Profit 3960 210 5250 21 53 74 84 NDTV 24*7 5400 210 5250 28 53 74 84 CNN IBN 5400 90 2250 12 23 32 36 Times Now 4080 210 5250 21 53 74 84 Star News 5060 210 5250 27 53 74 84 Zee News 2640 210 5250 14 53 74 84 CNBC Aawaz 1200 210 5250 6 53 74 84 CNBC Tv 18 4560 210 5250 24 53 74 84 Aakash Bangla 1440 210 5250 8 53 74 84 Ten Sports 2046 210 5250 11 53 74 84 Discovery 1920 210 5250 10 53 74 84 NGC 1440 210 5250 8 53 74 84 Star Movies 5280 210 5250 28 53 74 84 Total TV 1770 44250 307 758 1061 1212 Star Sports 300000 40 1000 300 (Total 8 ODI's) Sun Tv 27000 10 250 7 Sun Sithigal 20 Udya Tv 16000 10 250 4 Udya Varthegalu 20 Total Gross cost 618
  7. 7. Nego Rate Outlay 6452 34 4906 26 1698 9 4433 23 4433 10 2400 13 3148 17 1932 10 2866 15 2866 15 1200 6 1249 7 1451 8 1076 6 3864 20 218 200 29700 7 13500 3 428

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