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CareersInAdvertising
The general course or progression of ones working life orones professional achievementsA chosen pursuit; a profession or o...
The business of designing and writing advertisementsThe activity of attracting public attention to a product or business, ...
Full ServiceLimited ServiceSpecializedIn HouseDigitalTypes Of Ad Agencies
Typical Work Flow in an Ad AgencyBriefing Stage Creation StageProductionStagePostProductionStage
DepartmentsCLIENTSERVICINGCREATIVEPRODUCTIONMEDIAPLANNING &BUYINGSTRATEGICPLANNINGFINANCE,IT,LEGALHR&ADMIN
7StructureGeneral
8Partners/MD/CEODirectorServicingVP ClientservicingNational CreativeDirectorCreative DirectorDirector MediaVP MediaDirecto...
9StructureServicing
10VP ClientServicingAvpGroup AccountDirectorAccountDirectorAccountDirectorGroup AccountManagerGroup AccountManagerAccountM...
11VP ClientServicingAvpGroup AccountDirectorAccountDirectorAccountDirectorGroup AccountManagerGroup AccountManagerAccountM...
12StructureCreative
13National CreativeDirectorCreative DirectorArtAssociateCreative DirectorArt DirectorVisualizerInternArt DirectorCreative ...
14National CreativeDirectorCreative DirectorArtAssociate CreativeDirectorArt DirectorInternArt DirectorCreative DirectorCo...
15StructurePlanning
16V.P Account PlanningSr Account PlannerAccount PlannerInternSr Account Planner• Insights• Research• Collaboration• Curren...
17V.P Account PlanningSr Account PlannerAccount PlannerInternSr Account Planner• Out of thebox Thinking• extrovert• Strong...
18StructureProduction
19General ManagerProductionStudioDTP 10 NosCut Paste Artist Translater Painter/SketcherManagerProduction• Procurement• Com...
20General ManagerProductionStudioDTP 10 NosCut Paste Artist Translater Painter/SketcherManagerProduction• Network• Analyti...
21StructureMedia
22General ManagerMediaV.P PlanningPlanning ManagerSr PlanningExecutiveResearch Executive Executive/PlannerInternV.P Buying...
23General ManagerMediaV.P PlanningPlanning ManagerSr PlanningExecutiveResearch Executive Executive/PlannerInternV.P Buying...
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Careers in advertising

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Gives the basic structure in an advertising firm and the roles and responsibilities of the lower management in each...it was a 20 min presentation therefore have condensed the roles &skill set.

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Careers in advertising

  1. 1. CareersInAdvertising
  2. 2. The general course or progression of ones working life orones professional achievementsA chosen pursuit; a profession or occupation
  3. 3. The business of designing and writing advertisementsThe activity of attracting public attention to a product or business, asby paid announcements in the print, broadcast, or electronic media
  4. 4. Full ServiceLimited ServiceSpecializedIn HouseDigitalTypes Of Ad Agencies
  5. 5. Typical Work Flow in an Ad AgencyBriefing Stage Creation StageProductionStagePostProductionStage
  6. 6. DepartmentsCLIENTSERVICINGCREATIVEPRODUCTIONMEDIAPLANNING &BUYINGSTRATEGICPLANNINGFINANCE,IT,LEGALHR&ADMIN
  7. 7. 7StructureGeneral
  8. 8. 8Partners/MD/CEODirectorServicingVP ClientservicingNational CreativeDirectorCreative DirectorDirector MediaVP MediaDirectorProductionVP ProductionDirector FinanceHead - AdminHead - HRHead - ITDirector PlanningVP Planning
  9. 9. 9StructureServicing
  10. 10. 10VP ClientServicingAvpGroup AccountDirectorAccountDirectorAccountDirectorGroup AccountManagerGroup AccountManagerAccountManagerSr AccountExecutiveAccountexecutiveInternAccountManager• PackagingExecution• Identifyingconsumertrends• VendorManagement• Brief• Approvals• Insights for ads• New ProductExtResearchSingle Pointof ContactLiasonStrategising Roles & Responsibities
  11. 11. 11VP ClientServicingAvpGroup AccountDirectorAccountDirectorAccountDirectorGroup AccountManagerGroup AccountManagerAccountManagerSr AccountExecutiveAccountexecutiveInternAccountManager• TeamManagement• Out of thebox approach• Analytical• TimeManagement• Peoplemanagement• NegotiationskillsCommunicationExtrovertPresentationSkills-Verbal/TechnicalSelf MotivatedMBOFree ThinkingPatientSkill Set
  12. 12. 12StructureCreative
  13. 13. 13National CreativeDirectorCreative DirectorArtAssociateCreative DirectorArt DirectorVisualizerInternArt DirectorCreative DirectorCopyCreative DirectorArtCreative DirectorCopyAssociateCreative directorCopywriterCopywriter• ManagingExternal Agents• ManagingClientExpectations• Collaboration• Ideation• CreativeresearchConceptDevelopmentDirectingcreativefunctionalitiesSuperviseExecutionStrategicSolutionsRoles & Responsibities
  14. 14. 14National CreativeDirectorCreative DirectorArtAssociate CreativeDirectorArt DirectorInternArt DirectorCreative DirectorCopyCreative DirectorArtCreative DirectorCopyAssociate CreativedirectorCopywriterCopywriterAV Dept• IstrongIndividual• GraphicDesigning• Team Player• PassionateTimeManagementCreativeOpenmindedUpdated iontechnologySkill Set
  15. 15. 15StructurePlanning
  16. 16. 16V.P Account PlanningSr Account PlannerAccount PlannerInternSr Account Planner• Insights• Research• Collaboration• CurrentTrents• CustomerExpectations• Formingobjective andcalendarAdvertisingPlanCompetitionAnalysisCreatingStrategiesPitchingRoles &Responsibilities
  17. 17. 17V.P Account PlanningSr Account PlannerAccount PlannerInternSr Account Planner• Out of thebox Thinking• extrovert• StrongCommunication• StatisticallyStrong• CriticaLtHINKING• Team PlayerOrganisational Skilles AnalyticalCreativePresntationSkillsSkill Set
  18. 18. 18StructureProduction
  19. 19. 19General ManagerProductionStudioDTP 10 NosCut Paste Artist Translater Painter/SketcherManagerProduction• Procurement• Commercials• Budgeting &Accounting• MakingDummies• Packaging• Close to realEffect• Unique MediaVisualisation CreativeExecutionVendorManagementNegotiationsRoles & Responsibility
  20. 20. 20General ManagerProductionStudioDTP 10 NosCut Paste Artist Translater Painter/SketcherManagerProduction• Network• Analytical• Administrative• Communication• Out of the BoxThinkingCreative PlanningHard WorkingRiskAssesmentSkill Set
  21. 21. 21StructureMedia
  22. 22. 22General ManagerMediaV.P PlanningPlanning ManagerSr PlanningExecutiveResearch Executive Executive/PlannerInternV.P Buying• Vendormanagement• MarketResearch• OppurtunityIdentification• Budgetng• CommercialsNegotiationsMonitorPerformancePolicydevelopmentIncreaseEffectivenessRoles &Responsibility
  23. 23. 23General ManagerMediaV.P PlanningPlanning ManagerSr PlanningExecutiveResearch Executive Executive/PlannerInternV.P Buying• People skills• ThickSkinned• Analytical• StatisticallyStrong• Strong Writtenand verbalcommunicationCommunicationExtrovertResearchNetworkingNegotiationSkillsSkill Set
  24. 24. THANK YOU?

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