1.
BY: Dhruva Gandhi, 32
Divyangi Patel, 12
Kunal Vaishnav, 27

2.
› Online advertising is a marketing strategy that involves the use
of the Internet as a medium to obtain website traffic and target
and deliver marketing messages to the right customers. Online
advertising is geared toward defining markets through unique
and useful applications.
› Online advertising is also known as Internet advertising.
› A major advantage of online advertising is the quick promotion
of product information without geographical boundary limits. A
major challenge is the evolving field of interactive advertising,
which poses new challenges for online advertisers.
Q1: What does Online Advertising mean?

3.
OnlineAdvertising
Display Ads
SEM
SMM
Mobile
Email
Content
Marketing
Q2:
What are
the methods
of online
advertising?

4.
1. Display Advertising
Web Banner
Advertising
Floating Ads
Pop-ups/
Pop-Unders

5.
2. Search Engine Marketing (SEM)
Search Engine
Optimization
(SEO)
Sponsored
Search

6.
›Social media marketing is commercial
promotion conducted through social media
websites. Many companies promote their
products by posting frequent updates and
providing special offers through their social
media profiles
3. Social Media Marketing

7.
› Mobile advertising is ad copy delivered through
wireless mobile devices such as smartphones,
feature phones, or tablet computers.
› Mobile advertising may take the form of static or
rich media display ads, SMS (Short Message
Service) or MMS (Multimedia Messaging Service)
ads, mobile search ads, advertising within mobile
websites, or ads within mobile applications or
games .
4. Mobile Advertising

8.
›Email advertising is ad copy comprising an
entire email or a portion of an email
message. Email marketing may be
unsolicited, in which case the sender may
give the recipient an option to opt out of
future emails, or it may be sent with the
recipient's prior consent .
5. Email advertising

9.
›Content marketing is any marketing that
involves the creation and sharing of media
and publishing content in order to acquire
and retain customers.
›This information can be presented in a
variety of formats, including blogs, news,
video, white papers, e-books, infographics,
case studies, how-to guides and more.
6. Content Marketing

10.
1. Research your audience:
To build your brand online, you must first have a clear
understanding of your audience, especially before you begin
creating content strategies and communication plans.
Fortunately, there are plenty of tools out there that can help
you identify your target audience, including products from
comScore, Nielsen, and Google. Tools such as these allow you
to learn more about your audience, including gender, age,
marital status, household income, and locale.
Q3 : HOW WEB PRESENCE HELPS IN
BUILDING BRANDS?

11.
ComScore Analytics:

12.
2. Give your brand a voice:
Based on your research, determine what your audience
wants to hear and what message you want to put
forward. This will form the foundation for your brand’s
voice. But in doing so, keep the following in mind:
– Have an open mind and consider all ideas
– When creating content, speak with your audience—not at
them—as people respond better to a conversation that
relates to them and engages them.
– Be consistent in your messaging as people look for
consistency in a brand.

13.
3. Balance your online media mix:
Work to build your brand through multiple channels.
From an organic search perspective, make sure that your
brand name and messaging is consistent in your title tags
and in your meta descriptions. By creating consistent
messaging throughout the buying cycle, you allow
consumers to continually recognize and recall your brand.
This will make clear choice when customers are ready to
make a purchase.

14.
› Successful Brand Campaigns
– ” Shopping ka Naya Address “
– “ Shop Anytime, Anywhere “
– “ Big Billion Day “
› Facebook Strategy
– Category Focused FB page i.e books, gaming, fashion etc, which is for building
engagement with fans.
– Deals and Offers based FB Page which is for customer acquisition.
– Seasons to Festivals or Birthday based Cover Photos.
– Running Contests / Gamification.
– Exclusive customer tab for support.
– Avg Response per Post 40-50
Strategy Adopted by Flipkart:

15.
› Twitter Strategy
– Follower -160 K
– Updates on new Product, Offers and Discounts using appealing Videos
and Images.
– Flipkart Offers Special offers based channel.
– 24*7 Customer Service Channel.
– Response to the query is in real time.
› YouTube Strategy
– It does not have its own channel.
– It Executes lots of Youtube Campaigns. i.e Search Page, Display ad, Video
ad etc.
– Total 29 Videos Uploaded.
– Total Video Views- 1.4 million
Strategy Adopted by Flipkart:

16.
4. Build up your reputation online:
Building your reputation online is similar to a networking
breakfast, but it’s not as easy and it takes more time.
First, it’s important to have a clearly defined strategy for
reaching your audience. Doing so will not only help build
links pointing back to your website, but it can also
enhance your organic search presence. Overall, the more
prevalent your brand becomes in the mind of your
reputable peers, the stronger your reputation will grow
online.

17.
Q4: HOW DOES ONLINE ADVERTISING HELP?
Advertising can be anything from your shop sign
or a website, to an advertisement in a trade
magazine or a 30-second radio slot.
Advertising can:
• provide basic information such as your contact
details and website address
• Increase sales by telling potential customers
about your product or service
• Tell customers about changes to your service,
new product launches and improvements

18.
• increase your short-term sales with a specific one-off
message - informing people of a special offer or a
particular benefit of your product
• prompt specific action - perhaps getting customers to
visit your premises or website, or use a discount
voucher by a specified time
• remind existing customers about your business
• change people's attitudes and perceptions of your
business

19.
• Help to create or develop a distinctive brand
for your business to help you stand out from
your competitors
• Make your business first choice for customers,
ahead of your competitors
• Generate awareness of your business
• Develop a particular market niche or position

20.
Advertising doesn't always need to be about
sales and marketing. You can also use it to:
• recruit staff - a recruitment advertisement
should also be a chance to promote your
business
• source suppliers and contractors - this also
helps to position your business as active
and expanding
CONCLUSION