Foursquare for business

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  • Who we are, Alyssa then David
  • Alyssa
  • Alyssa
  • DavidLOYALY, existing customers are your core customer base, to keep them happy, keep them coming back, and give them new reasons to continue interacting with you
  • Tullys Syracuse, Huge place in Syracuse, nearly 1k checkins, tips from customers, photos of product and yet Tullys is not participating in the conversationBest place to watch game, best place to eat, best vegetarian, and yet they arent part
  • Doubletree, using 4sq in the most optimized people, they added their own tips, have description of their services, they offer a reward for repeat customers. Encourages customers to keep coming back
  • Alyssa, three really easy ways to take advance of the platformAnd best part of these is all FREE
  • Explain the steps
  • Alyssa, how to sign up, “if you have an account, lucky for you, you can skip this skip”
  • Step 2 is finding and claiming you venue, take control, of your page
  • Once you find your venue, press the claim button! Foursquare will verify that you own the venue either by a phone call or via mail
  • Alyssa, reward customers for coming to your venue, encourage them to come to your venue
  • Alyssa, find the special that is best for your comapny
  • David, Merchant dashboard, the data behind your customer
  • David
  • Can see the new vs repeat customers
  • Marketing for your company, being social for customers, they are advertisement for your company and being brand ambassadors just by checking in
  • Alyssa introduction
  • Alyssa
  • David – AJ Bombers, small business, one location, but increase business in a single day with the swam, new people came back after finding how good the foods
  • Alyssa, category badges
  • Foursquare for business

    1. 1. Alyssa Henry @AlyssaHenryDavid Rosen @dhrosen
    2. 2. It can cost anywhere between five and nine times as much to acquire a new customer as it does to retain an existing one91% of small businesses do absolutely nothing to retain theirexisting clients (meaning only 9% understand this reality) 68% of long-term customers stop buying because they just dont feel loved The average American business loses 50% of its customer base every 5 years An existing customer spends an average of 67% more than new customers Average organizational expenditure still breaks down as follows: • 55% is on new customer acquisition • 33% is on brand awareness http://bit.ly/eDJdu8 • Only 12% is on customer retention
    3. 3. It’s simple to get your business started on foursquare, andbest of all it is a free service! foursquare can help youconnect with your loyal customers and find new ones.
    4. 4. 3 EASY STEPS TO VERIFY YOUR BUSINESS ON FOURSQUARE Sign up for foursquare Find and claim your venue (business) Set up a foursquare special and see venue statsSIGN UP: http://join.4sq.com/dhrosen
    5. 5. 3 EASY STEPS TO VERIFY YOUR BUSINESS ON FOURSQUARE Sign up for foursquare
    6. 6. 3 EASY STEPS TO VERIFY YOUR BUSINESS ON FOURSQUARE Find and claim your venue (business)
    7. 7. 3 EASY STEPS TO VERIFY YOUR BUSINESS ON FOURSQUARE Find and claim your venue (business)
    8. 8. 3 EASY STEPS TO VERIFY YOUR BUSINESS ON FOURSQUARE Set up a foursquare special and see venue stats
    9. 9. 3 EASY STEPS TO VERIFY YOUR BUSINESS ON FOURSQUARE Set up a foursquare special and see venue stats
    10. 10. 3 EASY STEPS TO VERIFY YOUR BUSINESS ON FOURSQUARE Set up a foursquare special and see venue stats
    11. 11. 3 EASY STEPS TO VERIFY YOUR BUSINESS ON FOURSQUARE Set up a foursquare special and see venue stats
    12. 12. 3 EASY STEPS TO VERIFY YOUR BUSINESS ON FOURSQUARE Set up a foursquare special and see venue stats
    13. 13. 3 EASY STEPS TO VERIFY YOUR BUSINESS ON FOURSQUARE Set up a foursquare special and see venue stats
    14. 14. Badges are achievements earned by foursquare users.Some are associated with large brands, while others arebased on venue categories. Category specific badges aremost commonly earned at small businesses.
    15. 15. ENGAGE YOUR CUSTOMERS WITH FOURSQUARE Uncover History with the HISTORY CHANNEL
    16. 16. ENGAGE YOUR CUSTOMERS WITH FOURSQUARE Swarm your business with customershttp://bit.ly/ulKszm
    17. 17. ENGAGE YOUR CUSTOMERS WITH FOURSQUARE Make customers sing your praises
    18. 18. ENGAGE YOUR CUSTOMERS WITH FOURSQUARE Questions?Alyssa Henry @AlyssaHenryDavid Rosen @dhrosen

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