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Happily unmarried prism

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Happily unmarried prism

  1. 1. Digital strategy for happily unmarried The brand happily unmarried was understood and a brand identity prism was formulated for the same with the profile of the brand: The campaigns done recently by the brand were understood and target communities were defined as follows: Street artists and graffiti lovers, movie buffs, EDM listeners, and SITCOM lovers for each of them a separate communication strategy was formulated and suggestions for online activations were provided. Along with this the “quirk contest” was proposed, where each individual’s facebook profile would be scanned and he would be given a quirk personality. The people would be communicated then via there quirkiness type, this would help to form communities within communities and help the brand to resonate its own quirkiness throughout these communities.